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Traffic heat map of Rabun County, Georgia: 127 miles of roads shaded from blue (light) to red (heavy traffic), busiest on US 23 and Main Street

Rabun County, Georgia Traffic Counts

Its busiest road, US 23, carries 28,323 vehicles a day, 4.9 times the average road. This page breaks down traffic in Rabun County, Georgia across 127 miles of monitored roads split into 1,678 segments, using multi-sourced mobile and sensor data. It goes beyond raw counts to truck flow, congestion and who is driving, so site selection and route planning rest on evidence.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
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Total Traffic Volume & Performance in Rabun County, Georgia

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day5,725
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

8.4%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

36.5 min
Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

11.4%
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

53.1 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$62,065

The average monitored road in Rabun County, Georgia carries 5,725 vehicles per day. Across its 127 miles of monitored roads, that adds up to 518,863 vehicle-miles traveled per day (≈189 million per year). About 1 in 12 vehicles is a truck, in line with Georgia (9.7%).

Longer trips than 82% of counties in Georgia

At 5,725 vehicles per day, the average monitored road in Rabun carries 23% less traffic than the state average of 7,398, suggesting less demand on each road - a critical factor for logistics and site planning. In total volume terms, its road network carries about 0.2% of Georgia's statewide total of vehicle-miles. By volume, Rabun's 5,725 vehicles per day outpaces 75% of counties in Georgia.

Journey times run 9% higher than the state level, at 36.5 minutes on average. On travel time, Rabun runs longer than 82% of counties in Georgia.

At 32% lower than the state level, the 11.4% congestion ratio signals smoother traffic flow - fewer delays make delivery windows more reliable.

Highway vs. Non-Highway Traffic Analysis

highway traffic icon

Highway Traffic in Rabun County, Georgia

Trafficvehicles per day12,737
Trucks8.9%
Average travel time40.8 min
Congestion ratio21.4%
Drivers’ average age53.1 yrs
Drivers’ average income$61,852

Highways carry the vast majority of travel in Rabun County, Georgia, 84% of all vehicle-miles. The average highway carries 12,737 vehicles per day, 854% more than the average non-highway road in the same area, which carries 1,335 vehicles per day.

Highways make up 37% of the monitored road miles (47 miles, 646 segments), so they carry more than their share: 434,092 vehicle-miles traveled per day (≈158 million per year).

That is more highway travel volume than 53% of counties in Georgia.

Lower highway truck share than 88% of counties in Georgia

At 8.9%, highway truck share is 35% lower than the state average. Highways here mostly serve passenger trips, so local access matters more than long-haul routing for logistics operators.

Rabun's highway truck share (8.9%) is lower than 88% of counties in Georgia. By raw truck volume, Rabun carries fewer highway trucks than 52% of counties in Georgia.

non-highway traffic icon

Non-highway Traffic in Rabun County, Georgia

Trafficvehicles per day1,335
Trucks5.8%
Average travel time33.9 min
Congestion ratio5.1%
Drivers’ average age55.4 yrs
Drivers’ average income$63,064

At 16% of vehicle-miles, local roads carry a smaller share of the traffic in Rabun County, Georgia than highways. The average non-highway road carries 1,335 vehicles per day.

Local roads make up 63% of the monitored road miles (80 miles in 1,032 segments) but carry less than their share of travel: 84,771 vehicle-miles traveled per day (≈30.9 million per year). The truck share on non-highway roads is 5.8%.

Older drivers than 97% of counties in Georgia

Compared to highways, non-highway routes see 34% fewer trucks by share.

The non-highway congestion ratio of 5.1% is 68% lower than the state level, suggesting more efficient local mobility than the state average.

59% of counties in Georgia see higher average driver income among trip origins than Rabun. Rabun's median driver age is higher than 97% of counties in Georgia.

Time-of-Day & Seasonal Patterns

Data Finding: Hourly & Seasonal Patterns

In Rabun County, Georgia, the peak hour concentrates about 8% of the day's traffic.

Rabun County vs. Georgia Traffic Comparison

The highway truck share sets Rabun County apart: 35% below the Georgia average. Its average daily traffic per road is also 23% below.

MetricRabun CountyGeorgia averageDifference
Traffic5,7257,398-22.6%
Truck % (Total Traffic)8.4%9.7%-13.4%
Truck % (Highway)8.9%13.6%-34.6%
Avg. Travel Time36.5 min33.6 min+8.8%

How Rabun County compares

Rabun County has a higher truck share than any nearby county

Nothing in this table sets Rabun County sharply apart from the 4 areas nearest to it, though it has the second busiest roads of the five.

Rabun County and the 4 nearest county-level areas by centroid distance, with the Georgia average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Rabun County5,7258.4%518,86336.5 min11.4%
Towns County, Georgia6,2416.6%268,94531.2 min15.9%
Habersham County, Georgia5,2917.5%1,176,65430.7 min13.9%
Oconee County, South Carolina3,3667.2%1,796,23233.4 min9.6%
Clay County, North Carolina3,8577.0%232,31829.1 min11.9%
Georgia average7,3989.7%N/A33.6 min16.8%

Rabun County ranked within Georgia

Rabun County sits in the top quarter of the Georgia field on average driver age, at #5 of 159.

Rabun County ranked among 159 county-level areas in Georgia (1 = highest); measures without data in every county rank a smaller field, down to 147.
MeasureRabun CountyGeorgia rank
Traffic volume (AADT)5,725#41 of 159
Highway vehicle-miles per day434,092#70 of 147
Truck share on highways8.9%#129 of 147
Highway trucks per day1,131#77 of 147
Average travel time36.5 min#30 of 159
Average driver income$62,065#94 of 159
Average driver age53.1 yrs#5 of 159

Rabun County ranks #5 of 159 on average driver age but #129 of 147 on truck share on highways - the two describe the same roads and are worth reading together rather than either on its own.

Busiest roads in Rabun County, Georgia

The three busiest roads in Rabun County average 23,577 vehicles a day, 4.1 times the county average of 5,725 across all its monitored roads.

US 23 leads with 28,323 vehicles a day, 2,133 of them trucks (7.5%). It also carries the most trucks.

Ranked by daily traffic (AADT)

Cars and light vehiclesTrucks
1US 23Trunk road · 28,323vehicles2,133trucks · 7.5%
Road class
Trunk road
Median trip time
42.4 min
Drivers’ median age
53.0 yrs
Drivers’ average income
$60,182

US 23 peaks at 28,323 vehicles a day, 4.9 times the county average; trucks are 7.5% of it, below the county-wide 8.4%.

2Main StreetTrunk road · 21,860vehicles1,492trucks · 6.8%
Road class
Trunk road
Congestion ratio
60.6%
Median trip time
38.3 min
Drivers’ median age
53.8 yrs
Drivers’ average income
$59,506

Main Street is one of the more congested roads here: trips take 61% longer than at free-flow speed, against 11% county-wide.

3Stecoa AvenueTrunk road · 20,548vehicles1,397trucks · 6.8%
Road class
Trunk road
Congestion ratio
26.6%
Median trip time
39.0 min
Drivers’ median age
53.4 yrs
Drivers’ average income
$61,113

Stecoa Avenue carries 3.6 times the county average at its busiest, 1,397 of them trucks (6.8%, below the county-wide 8.4%).

4Savannah StreetTrunk road · 9,481vehicles514trucks · 5.4%
Road class
Trunk road
Congestion ratio
39.5%
Median trip time
36.4 min
Drivers’ median age
55.0 yrs
Drivers’ average income
$60,388

Delays build on Savannah Street: its congestion ratio of 40% over free-flow time is well above the county's 11%.

5Chechero RoadPrimary road · 5,777vehicles406trucks · 7.0%
Road class
Primary road
Congestion ratio
17.5%
Median trip time
43.4 min
Drivers’ median age
53.5 yrs
Drivers’ average income
$59,693

Chechero Road is a quieter road: its busiest stretch carries about the same as the county average; trucks are 7.0% of it, below the county-wide 8.4%.

Ranked by trucks per day

Cars and light vehiclesTrucks
1US 23Trunk road · #1 by traffic28,323vehicles2,133trucks · 7.5%
2Main StreetTrunk road · #2 by traffic21,860vehicles1,492trucks · 6.8%
3Stecoa AvenueTrunk road · #3 by traffic20,548vehicles1,397trucks · 6.8%
4Savannah StreetTrunk road · #4 by traffic9,481vehicles514trucks · 5.4%
5Chechero RoadPrimary road · #5 by traffic5,777vehicles406trucks · 7.0%
How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

RabunDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
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Data current as of:
Q3 2026

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Counties near Rabun County

The same traffic breakdown for the areas closest to Rabun County, Georgia.

Need segment-level traffic data?

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