This page delivers traffic analytics for Rockbridge County, Virginia. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Rockbridge County, Virginia among 353 road miles divided in 3,809 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 490 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
1,824
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
22.2%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
31.6 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
6.6%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
46.1 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$66,246
Our data indicates an estimated average traffic volume of 1,824 vehicles per day in Rockbridge County, Virginia that results in 1,905,217 vehicle-miles traveled per day (≈695 million per year). The traffic stream is comprised of an average of 1 truck for every 5 vehicles. Typical time spent behind the wheel per trip is 31.6 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the Virginia state averages: At 1,824 vehicles per day, the average monitored road in Rockbridge carries 66% less traffic than the state average of 5,349 vehicles per day - a critical factor for logistics and site planning. Across the whole network that adds up to 1,905,217 vehicle-miles traveled per day (≈695 million per year), roughly 0.9% of Virginia's statewide total. At 31.6 minutes, the average travel time matches the state level closely. At 61% lower than the state level, the 6.6% congestion ratio signals smoother traffic flow - crucial for traffic control improvement and logistics planning. By volume, Rockbridge's 1,824 vehicles per day outpaces 16% of counties in Virginia. Its average travel time of 31.6 minutes is longer than 42% of counties in Virginia.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
7,034
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
24.8%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
56.7 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
19.1%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
44.8 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$67,012
A significant volume of traffic in Rockbridge County, Virginia utilizes the highway network. The average highway carries 7,034 vehicles per day, 439% more than the average non-highway road in the same area, which carries 1,304 vehicles per day. That average covers 133 highway road miles divided in 346 segments (average segment length 2,026 ft), together carrying 1,637,503 vehicle-miles traveled per day (≈598 million per year). That is more highway travel volume than 80% of counties in Virginia. Trucks constitute 24.8% of highway traffic.
Analytical insight
At 24.8%, highway truck share is 89% higher than the state average, marking Rockbridge as a significant freight corridor - underscoring the importance of highway access for logistics operators. 93% of counties in Virginia see a lower highway truck share than Rockbridge's 24.8%. By raw truck volume, Rockbridge carries more highway trucks than 76% of counties in Virginia.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
1,304
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
6.6%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
29.1 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
5.3%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
49.6 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$64,846
The non-highway road network in Rockbridge County, Virginia supports a substantial volume of traffic. The average non-highway road carries 1,304 vehicles per day, 81% less than the average highway in the same area, which carries 7,034 vehicles per day. That average covers 221 non-highway road miles divided in 3,463 segments (average segment length 336 ft), together carrying 267,714 vehicle-miles traveled per day (≈97.7 million per year). Trucks constitute 6.6% of non-highway traffic.
Analytical insight
Compared to highways, non-highway routes see 73% fewer trucks by share. Non-highway congestion (5.3%) runs 66% lower than the state average, pointing to smoother local traffic flow. 42% of counties in Virginia see shorter overall travel times than Rockbridge. Trip origins here have higher average income than 33% of counties in Virginia. 28% of counties in Virginia have a younger driver population than Rockbridge.
Time-of-Day & Seasonal Patterns
Peak Traffic Windows
Weekday peaks:
AM peak 10:00 AM–12:00 PM and PM peak 3:00 PM–6:00 PM, with volumes reaching approximately 67% higher than the daily average.
Weekend traffic:
Weekend volumes run about 1% below weekday levels.
Seasonal Fluctuation
Busy season:
June–August is the high season, with volumes +11% versus the annual average.
Lowest month:
January is the quietest month, with volumes -19% versus the annual average.
Analytical insight
In Rockbridge County, Virginia, the peak hour concentrates about 7% of the day's traffic, and seasonal swing is pronounced at +11% in high season.
Traffic Flow Profile Comparison
Metric
Rockbridge
Virginia
Average
Difference
Traffic
1,824
5,349
-65.9%
Truck % (Total Traffic)
22.2%
9.6%
+131.7%
Truck % (Highway)
24.8%
13.1%
+88.9%
Avg. Travel Time
31.6 min
31.7 min
-0.3%
Frequently Asked Questions
The average daily traffic volume is calculated at 1,824 vehicles per day, providing a baseline for daily operations and site assessment.
Rockbridge carries more traffic than 16% of counties in Virginia, averaging 1,824 vehicles per day.
Approximately 54% of highway traffic and 23% of non-highway traffic consists of vehicles whose trip originates outside Rockbridge County, Virginia. This indicates that a portion of highway traffic is regional pass-through, while local roads are more representative of resident and commuter activity.
Drivers on Rockbridge roads have a median age of 46 years, and the median household income of the neighborhoods trips originate from averages $66,246 - useful context for retail siting and customer profiling.
Weekday peaks occur between 10:00 AM and 12:00 PM in the morning and between 3:00 PM and 6:00 PM in the evening - about 67% above the daily average.
Traffic volumes are typically 11% higher during June–August. Volumes drop to their lowest levels in January, averaging 1,482 vehicles per day - a 19% decrease from the annual average.
The average travel time for drivers is 31.6 minutes, offering a standard metric for commute and delivery route planning.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
