This page delivers traffic analytics for Rockingham County, North Carolina. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Rockingham County, North Carolina among 539 road miles divided in 13,177 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 216 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
3,869
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
9.2%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
31.9 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
12.3%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
50.7 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$61,988
Our data indicates an estimated average traffic volume of 3,869 vehicles per day in Rockingham County, North Carolina that results in 2,260,857 vehicle-miles traveled per day (≈825 million per year). The traffic stream is comprised of an average of 1 truck for every 11 vehicles. Typical time spent behind the wheel per trip is 31.9 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the North Carolina state averages: Rockingham's average daily traffic volume is 39% lower than the state average - 3,869 vehicles per day against 6,332 - suggesting less traffic load per road, a critical factor for logistics and site planning. In total volume terms, its road network carries 2,260,857 vehicle-miles traveled per day (≈825 million per year), about 0.8% of North Carolina's statewide total. Journey times run 1% lower than the state level, at 31.9 minutes on average. The congestion ratio of 12.3% is 34% lower, pointing to smoother traffic flow than the state level - crucial for traffic control improvement and logistics planning. 43% of counties in North Carolina see less traffic than Rockingham's 3,869 vehicles per day. 45% of counties in North Carolina have a shorter average travel time than Rockingham's 31.9 minutes.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
10,620
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
12.1%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
36.3 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
21.6%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
50.3 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$60,903
A significant volume of traffic in Rockingham County, North Carolina utilizes the highway network. The average highway carries 10,620 vehicles per day, 225% more than the average non-highway road in the same area, which carries 3,267 vehicles per day. That average covers 123 highway road miles divided in 1,078 segments (average segment length 605 ft), together carrying 1,138,581 vehicle-miles traveled per day (≈416 million per year). That is more highway travel volume than 61% of counties in North Carolina. Trucks constitute 12.1% of highway traffic.
Analytical insight
At 12.1%, the highway truck share matches the state average for similar road classifications. 51% of counties in North Carolina see a lower highway truck share than Rockingham's 12.1%. Rockingham's highway truck count is higher than 54% of counties in North Carolina, at roughly 1,289 trucks per day.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
3,267
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
6.2%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
31.5 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
11.5%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
51.0 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$62,697
The non-highway road network in Rockingham County, North Carolina supports a substantial volume of traffic. The average non-highway road carries 3,267 vehicles per day, 69% less than the average highway in the same area, which carries 10,620 vehicles per day. That average covers 416 non-highway road miles divided in 12,099 segments (average segment length 181 ft), together carrying 1,122,276 vehicle-miles traveled per day (≈410 million per year). Trucks constitute 6.2% of non-highway traffic.
Analytical insight
Compared to highways, non-highway routes see 49% fewer trucks by share. The non-highway congestion ratio of 11.5% is 35% lower than the state level, suggesting more efficient local mobility than the state average. Overall, average travel time here is longer than 45% of counties in North Carolina. 41% of counties in North Carolina see lower average driver income among trip origins than Rockingham. Rockingham's median driver age is higher than 67% of counties in North Carolina.
Time-of-Day & Seasonal Patterns
Peak Traffic Windows
Weekday peaks:
AM peak 7:00 AM–9:00 AM and PM peak 5:00 PM–6:00 PM, with volumes reaching approximately 82% higher than the daily average.
Weekend traffic:
Weekend volumes run about 19% below weekday levels.
Seasonal Fluctuation
Busy season:
September–November is the high season, with volumes +4% versus the annual average.
Lowest month:
January is the quietest month, with volumes -14% versus the annual average.
Analytical insight
In Rockingham County, North Carolina, the peak hour concentrates about 8% of the day's traffic, and seasonal swing is mild at +4% in high season.
Traffic Flow Profile Comparison
Metric
Rockingham
North Carolina
Average
Difference
Traffic
3,869
6,332
-38.9%
Truck % (Total Traffic)
9.2%
8.7%
+5.3%
Truck % (Highway)
12.1%
12.1%
+0.5%
Avg. Travel Time
31.9 min
32.3 min
-1.3%
Frequently Asked Questions
The average daily traffic volume is calculated at 3,869 vehicles per day, providing a baseline for daily operations and site assessment.
The driver population in Rockingham skews older than 67% of counties in North Carolina.
Drivers on Rockingham roads have a median age of 51 years, and the median household income of the neighborhoods trips originate from averages $61,988 - useful context for retail siting and customer profiling.
Trucks account for approximately 9.2% of the total traffic mix across all road types, with a significantly higher concentration of 12.1% on highways.
Traffic volumes are typically 4% higher during September–November. Volumes drop to their lowest levels in January, averaging 3,331 vehicles per day - a 14% decrease from the annual average.
Approximately 14% of highway traffic and 6% of non-highway traffic consists of vehicles whose trip originates outside Rockingham County, North Carolina. This indicates that a portion of highway traffic is regional pass-through, while local roads are more representative of resident and commuter activity.
The average travel time for drivers is 31.9 minutes, offering a standard metric for commute and delivery route planning.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
