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Traffic heat map of Rockingham County, North Carolina: 539 miles of roads shaded from blue (light) to red (heavy traffic), busiest on US 29 and US 220

Rockingham County, North Carolina Traffic Counts

Our Rockingham County, North Carolina traffic data covers 13,177 road segments over 539 road miles, with an average segment of just 216 ft. Its busiest road, US 29, carries 30,276 vehicles a day, 7.8 times the average road. Whether you are evaluating a new retail location, planning routes or assessing infrastructure, these numbers replace guesswork.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
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Total Traffic Volume & Performance in Rockingham County, North Carolina

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day3,869
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

9.2%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

31.9 min
Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

12.3%
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

50.7 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$61,988

Our data shows 3,869 vehicles per day on the average road in Rockingham County, North Carolina, and 2,260,857 vehicle-miles traveled per day (≈825 million per year) across its 539 miles of monitored roads. About 1 in 11 vehicles is a truck, in line with North Carolina (8.7%).

Traffic 39% below the North Carolina average

Rockingham's average daily traffic volume is 39% lower than the state average - 3,869 vehicles per day against 6,332 - suggesting less traffic load per road - less drive-by exposure for retail, but easier access for deliveries. In total volume terms, its road network carries about 0.8% of North Carolina's statewide total of vehicle-miles. By volume, Rockingham's 3,869 vehicles per day trails 57% of counties in North Carolina.

Journey times here (31.9 minutes on average) closely track the state level. On travel time, Rockingham runs shorter than 55% of counties in North Carolina.

At 34% lower than the state level, the 12.3% congestion ratio signals smoother traffic flow - travel times are easy to plan around for scheduled deliveries.

Highway vs. Non-Highway Traffic Analysis

highway traffic icon

Highway Traffic in Rockingham County, North Carolina

Trafficvehicles per day10,620
Trucks12.1%
Average travel time36.3 min
Congestion ratio21.6%
Drivers’ average age50.3 yrs
Drivers’ average income$60,903

Travel in Rockingham County, North Carolina splits roughly evenly, with about half of it (50% of vehicle-miles) on highways. The average highway carries 10,620 vehicles per day, 225% more than the average non-highway road in the same area, which carries 3,267 vehicles per day.

Highways make up 23% of the monitored road miles (123 miles, 1,078 segments), so they carry more than their share: 1,138,581 vehicle-miles traveled per day (≈416 million per year).

That is more highway travel volume than 61% of counties in North Carolina.

A typical mix of freight and passenger traffic

At 12.1%, the highway truck share matches the state average for similar road classifications. The highway traffic mix is typical for North Carolina: neither freight- nor commuter-dominated.

By truck concentration, highways here outrank 51% of counties in North Carolina. By raw truck volume, Rockingham carries more highway trucks than 54% of counties in North Carolina.

non-highway traffic icon

Non-highway Traffic in Rockingham County, North Carolina

Trafficvehicles per day3,267
Trucks6.2%
Average travel time31.5 min
Congestion ratio11.5%
Drivers’ average age51.0 yrs
Drivers’ average income$62,697

Travel in Rockingham County, North Carolina splits roughly evenly, with about half of it (50% of vehicle-miles) on local roads. The average non-highway road carries 3,267 vehicles per day.

Local roads make up 77% of the monitored road miles (416 miles in 12,099 segments) but carry less than their share of travel: 1,122,276 vehicle-miles traveled per day (≈410 million per year). The truck share on non-highway roads is 6.2%.

Local congestion 35% below the North Carolina average

Non-highway roads carry a truck concentration that's 49% lower than the highway network.

Non-highway congestion (11.5%) runs 35% lower than the state average, pointing to smoother local traffic flow.

59% of counties in North Carolina see higher average driver income among trip origins than Rockingham. The driver population here skews older than 67% of counties in North Carolina.

Time-of-Day & Seasonal Patterns

peak hours icon
Peak Traffic Windows
Weekday peaks:
AM peak 7:00 AM–9:00 AM and PM peak 5:00 PM–6:00 PM, with volumes reaching approximately 82% higher than the daily average.
Weekend traffic:
Weekends are somewhat quieter: volumes run about 19% below weekday levels, the usual weekend dip.
seasonal traffic icon
Seasonal Fluctuation
Busy season:
Traffic is nearly flat through the year: even September–November, the busiest stretch, runs only +4% versus the annual average.
Lowest month:
January is the quietest month, with volumes -14% versus the annual average - the usual winter low.

Data Finding: Hourly & Seasonal Patterns

In Rockingham County, North Carolina, the peak hour concentrates about 8% of the day's traffic, and traffic stays steady through the year (+4% in high season).

Rockingham County vs. North Carolina Traffic Comparison

Of the four measures, average daily traffic per road differs most: Rockingham County runs 39% below the North Carolina average.

MetricRockingham CountyNorth Carolina averageDifference
Traffic3,8696,332-38.9%
Truck % (Total Traffic)9.2%8.7%+5.3%
Truck % (Highway)12.1%12.1%+0.5%
Avg. Travel Time31.9 min32.3 min-1.3%

How Rockingham County compares

Rockingham County against nearby counties and cities

Set against the average of the 4 areas nearest to it, Rockingham County carries 40.5% less traffic on a typical road; it has the fourth busiest roads of the five. Smaller and quieter on both counts: a shorter network than the areas around it, carrying lighter traffic across it.

Rockingham County and the 4 nearest county-level areas by centroid distance, with the North Carolina average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Rockingham County3,8699.2%2,260,85731.9 min12.3%
Martinsville City, Virginia8,4254.8%286,76536.0 min14.1%
Guilford County, North Carolina7,2318.9%14,395,70631.8 min18.3%
Henry County, Virginia3,1478.0%1,468,51131.9 min7.3%
Danville City, Virginia7,2186.3%975,96333.7 min16.5%
North Carolina average6,3328.7%N/A32.3 min18.6%

Rockingham County ranked within North Carolina

Rockingham County sits close to the North Carolina median on every measure below - no single figure sets it apart from the state as a whole.

Rockingham County ranked among 100 county-level areas in North Carolina (1 = highest); measures without data in every county rank a smaller field, down to 97.
MeasureRockingham CountyNorth Carolina rank
Traffic volume (AADT)3,869#57 of 100
Highway vehicle-miles per day1,138,581#38 of 97
Truck share on highways12.1%#48 of 97
Highway trucks per day1,289#45 of 97
Average travel time31.9 min#55 of 100
Average driver income$61,988#59 of 100
Average driver age50.7 yrs#33 of 100

Busiest roads in Rockingham County, North Carolina

On their busiest stretches, the three busiest roads in Rockingham County carry 24,319 vehicles a day on average, 6.3 times the typical road in the county (3,869).

US 29 leads with 30,276 vehicles a day, 3,672 of them trucks (12.1%). It also carries the most trucks.

US 29 carries longer journeys than most roads here, with a median trip of 42.6 minutes against 31.9 county-wide.

Ranked by daily traffic (AADT)

Cars and light vehiclesTrucks
1US 29Trunk road · 30,276vehicles3,672trucks · 12.1%
Road class
Trunk road
Congestion ratio
35.9%
Median trip time
42.6 min
Drivers’ median age
47.9 yrs
Drivers’ average income
$61,302

US 29 is one of the more congested roads here: trips take 36% longer than at free-flow speed, against 12% county-wide.

2US 220Trunk road · 23,048vehicles2,152trucks · 9.3%
Road class
Trunk road
Congestion ratio
28.8%
Median trip time
39.6 min
Drivers’ median age
49.6 yrs
Drivers’ average income
$66,733

US 220 carries 6.0 times the county average on its busiest stretch, where the median trip lasts 39.6 minutes.

3I 73Motorway · 19,633vehicles2,254trucks · 11.5%
Road class
Motorway
Congestion ratio
23.7%
Median trip time
35.4 min
Drivers’ median age
49.0 yrs
Drivers’ average income
$69,187

At 5.1 times the county average, I 73 draws drivers from neighborhoods averaging $69,187 in household income.

4Van Buren RoadTrunk road · 19,610vehicles1,018trucks · 5.2%
Road class
Trunk road
Congestion ratio
29.0%
Median trip time
34.6 min
Drivers’ median age
50.7 yrs
Drivers’ average income
$57,450

Delays build on Van Buren Road: its congestion ratio of 29% over free-flow time is well above the county's 12%.

5NC 14Trunk road · 14,851vehicles1,200trucks · 8.1%
Road class
Trunk road
Congestion ratio
18.0%
Median trip time
34.4 min
Drivers’ median age
50.4 yrs
Drivers’ average income
$57,853

On its busiest stretch, NC 14 carries 3.8 times the county average; trucks are 8.1% of it, below the county-wide 9.2%.

Ranked by trucks per day

Cars and light vehiclesTrucks
1US 29Trunk road · #1 by traffic30,276vehicles3,672trucks · 12.1%
2I 73Motorway · #3 by traffic19,633vehicles2,254trucks · 11.5%
3US 220Trunk road · #2 by traffic23,048vehicles2,152trucks · 9.3%
4NC 14Trunk road · #5 by traffic14,851vehicles1,200trucks · 8.1%
5Van Buren RoadTrunk road · #4 by traffic19,610vehicles1,018trucks · 5.2%
How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

RockinghamDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
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Data current as of:
Q3 2026

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Counties near Rockingham County

The same traffic breakdown for the areas closest to Rockingham County, North Carolina.

Need segment-level traffic data?

Identify traffic patterns street by street and analyze the exact corridors that matter to your project.