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Traffic heat map of Rutherford County, North Carolina: 326 miles of roads shaded from blue (light) to red (heavy traffic), busiest on US 74

Rutherford County, North Carolina Traffic Counts

Its busiest road, US 74, carries 20,602 vehicles a day, 6.1 times the average road. This page breaks down traffic in Rutherford County, North Carolina across 326 miles of monitored roads split into 5,928 segments, using multi-sourced mobile and sensor data. It goes beyond raw counts to truck flow, congestion and who is driving, so site selection and route planning rest on evidence.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
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Total Traffic Volume & Performance in Rutherford County, North Carolina

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day3,355
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

8.7%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

30.7 min
Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

11.0%
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

50.7 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$52,223

Our data shows 3,355 vehicles per day on the average road in Rutherford County, North Carolina, and 1,236,648 vehicle-miles traveled per day (≈451 million per year) across its 326 miles of monitored roads. About 1 in 12 vehicles is a truck, in line with North Carolina (8.7%).

Shorter trips than 75% of counties in North Carolina

At 3,355 vehicles per day, the average monitored road in Rutherford carries 47% less traffic than the state average of 6,332, suggesting less demand on each road - less drive-by exposure for retail, but easier access for deliveries. Network-wide, Rutherford accounts for about 0.5% of North Carolina's statewide total of vehicle-miles. Rutherford carries less traffic than 74% of counties in North Carolina.

Journey times here (30.7 minutes on average) closely track the state level. 75% of counties in North Carolina have a longer average travel time than Rutherford's 30.7 minutes.

Congestion runs 41% lower than the state level, at a ratio of 11.0%, which means smoother traffic flow - fewer delays make delivery windows more reliable.

Highway vs. Non-Highway Traffic Analysis

highway traffic icon

Highway Traffic in Rutherford County, North Carolina

Trafficvehicles per day6,192
Trucks11.7%
Average travel time36.5 min
Congestion ratio14.5%
Drivers’ average age50.7 yrs
Drivers’ average income$51,513

Travel in Rutherford County, North Carolina splits roughly evenly, with about half of it (46% of vehicle-miles) on highways. The average highway carries 6,192 vehicles per day, 102% more than the average non-highway road in the same area, which carries 3,072 vehicles per day.

Highways make up 24% of the monitored road miles (80 miles, 538 segments), so they carry more than their share: 573,115 vehicle-miles traveled per day (≈209 million per year).

Fewer highway trucks than 70% of counties in North Carolina

The concentration of trucks on highways (11.7%) is in line with the state average for similar road classifications. The highway traffic mix is typical for North Carolina: neither freight- nor commuter-dominated.

By truck concentration, highways here trail 53% of counties in North Carolina. Rutherford's highway truck count is lower than 70% of counties in North Carolina, at roughly 724 trucks per day.

non-highway traffic icon

Non-highway Traffic in Rutherford County, North Carolina

Trafficvehicles per day3,072
Trucks6.1%
Average travel time30.1 min
Congestion ratio10.6%
Drivers’ average age50.7 yrs
Drivers’ average income$52,656

Travel in Rutherford County, North Carolina splits roughly evenly, with about half of it (54% of vehicle-miles) on local roads. The average non-highway road carries 3,072 vehicles per day.

Spread over 246 miles and 5,390 segments, 76% of the road network, local roads carry a lighter load per mile: 663,532 vehicle-miles traveled per day (≈242 million per year). The truck share on non-highway roads is 6.1%.

Drivers from lower-income areas than 92% of counties in North Carolina

Compared to highways, non-highway routes see 48% fewer trucks by share.

At 40% lower than the state level, the non-highway congestion ratio of 10.6% signals easier movement on local roads.

92% of counties in North Carolina see higher average driver income among trip origins than Rutherford. Rutherford's median driver age is higher than 69% of counties in North Carolina.

Time-of-Day & Seasonal Patterns

Data Finding: Hourly & Seasonal Patterns

In Rutherford County, North Carolina, the peak hour concentrates about 7% of the day's traffic.

Rutherford County vs. North Carolina Traffic Comparison

Of the four measures, average daily traffic per road differs most: Rutherford County runs 47% below the North Carolina average. The other measures stay close to the average.

MetricRutherford CountyNorth Carolina averageDifference
Traffic3,3556,332-47.0%
Truck % (Total Traffic)8.7%8.7%-0.5%
Truck % (Highway)11.7%12.1%-3.1%
Avg. Travel Time30.7 min32.3 min-4.9%

How Rutherford County compares

Rutherford County has the lowest truck share of its nearby counties

Rutherford County tracks the 4 areas around it closely - no measure in this table sets it far apart from the areas immediately next to it, though it has the fourth busiest roads of the five.

Rutherford County and the 4 nearest county-level areas by centroid distance, with the North Carolina average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Rutherford County3,3558.7%1,236,64830.7 min11.0%
Polk County, North Carolina2,50113.9%1,317,95730.4 min9.8%
Cleveland County, North Carolina4,37611.2%2,482,58531.7 min13.6%
McDowell County, North Carolina4,74812.3%1,710,67735.3 min14.8%
Burke County, North Carolina4,77410.4%2,243,46732.7 min14.9%
North Carolina average6,3328.7%N/A32.3 min18.6%

Rutherford County ranked within North Carolina

Rutherford County sits in the bottom quarter of the North Carolina field on average driver income, at #92 of 100.

Rutherford County ranked among 100 county-level areas in North Carolina (1 = highest); measures without data in every county rank a smaller field, down to 97.
MeasureRutherford CountyNorth Carolina rank
Traffic volume (AADT)3,355#74 of 100
Highway vehicle-miles per day573,115#62 of 97
Truck share on highways11.7%#52 of 97
Highway trucks per day724#68 of 97
Average travel time30.7 min#75 of 100
Average driver income$52,223#92 of 100
Average driver age50.7 yrs#32 of 100

The two ends of this table sit far apart: #32 of 100 on average driver age, against #92 of 100 on average driver income.

Busiest roads in Rutherford County, North Carolina

The three busiest roads in Rutherford County average 19,845 vehicles a day, 5.9 times the county average of 3,355 across all its monitored roads.

US 74 is the busiest road, at 20,602 vehicles a day, 2,058 of them trucks (10.0%). Solon David Smart Memorial Highway is practically level with it at 20,152. Dixon Boulevard carries the most trucks, 3,249 a day (17.3% of its traffic), although it ranks #3 for all traffic.

Lieutenant Governor Walter H Dalton Highway carries longer journeys than most roads here, with a median trip of 65.4 minutes against 30.7 county-wide.

Freight stands out on Dixon Boulevard and Lieutenant Governor Walter H Dalton Highway: trucks are 17.3% and 17.0% of the traffic there, against 8.7% county-wide.

Ranked by daily traffic (AADT)

Cars and light vehiclesTrucks
1US 74Motorway · 20,602vehicles2,058trucks · 10.0%
Road class
Motorway
Congestion ratio
26.9%
Median trip time
40.0 min
Drivers’ median age
50.5 yrs
Drivers’ average income
$52,346

Travel on US 74's busiest stretch runs 27% over free-flow time, against 11% across the county, so expect slower peak hours.

2Solon David Smart Memorial HighwayMotorway · 20,152vehicles2,684trucks · 13.3%
Road class
Motorway
Congestion ratio
22.2%
Median trip time
46.5 min
Drivers’ median age
49.6 yrs
Drivers’ average income
$53,718

Solon David Smart Memorial Highway is one of the more congested roads here: trips take 22% longer than at free-flow speed, against 11% county-wide.

3Dixon BoulevardMotorway · 18,781vehicles3,249trucks · 17.3%
Road class
Motorway
Congestion ratio
21.4%
Median trip time
54.5 min
Drivers’ median age
49.0 yrs
Drivers’ average income
$54,810

Dixon Boulevard carries through traffic: the median trip using it lasts 54.5 minutes, against 30.7 for the county.

4US 74ATrunk road · 18,040vehicles1,143trucks · 6.3%
Road class
Trunk road
Congestion ratio
21.0%
Median trip time
31.4 min
Drivers’ median age
52.2 yrs
Drivers’ average income
$49,200

US 74A carries 5.4 times the county average at its busiest, 1,143 of them trucks (6.3%, below the county-wide 8.7%).

5Lieutenant Governor Walter H Dalton HighwayMotorway · 15,671vehicles2,669trucks · 17.0%
Road class
Motorway
Congestion ratio
16.4%
Median trip time
65.4 min
Drivers’ median age
50.0 yrs
Drivers’ average income
$55,890

At 4.7 times the county average, Lieutenant Governor Walter H Dalton Highway draws drivers from neighborhoods averaging $55,890 in household income.

Ranked by trucks per day

Cars and light vehiclesTrucks
1Dixon BoulevardMotorway · #3 by traffic18,781vehicles3,249trucks · 17.3%
2Solon David Smart Memorial HighwayMotorway · #2 by traffic20,152vehicles2,684trucks · 13.3%
3Lieutenant Governor Walter H Dalton HighwayMotorway · #5 by traffic15,671vehicles2,669trucks · 17.0%
4James A. Callahan HighwayMotorway · 14,672vehicles2,203trucks · 15.0%
Road class
Motorway
Congestion ratio
16.2%
Median trip time
52.0 min
Drivers’ median age
50.2 yrs
Drivers’ average income
$56,597

Drivers on James A. Callahan Highway are on long journeys, a median 52.0 minutes against 30.7 county-wide: a through route more than a local street.

5US 74Motorway · #1 by traffic20,602vehicles2,058trucks · 10.0%
How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

RutherfordDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
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Data current as of:
Q3 2026

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Counties near Rutherford County

The same traffic breakdown for the areas closest to Rutherford County, North Carolina.

Need segment-level traffic data?

Identify traffic patterns street by street and analyze the exact corridors that matter to your project.