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Traffic heat map of Sampson County, North Carolina: 625 miles of roads shaded from blue (light) to red (heavy traffic), busiest on I 40 and Sunset Avenue

Sampson County, North Carolina Traffic Counts

Its busiest road, I 40, carries 21,178 vehicles a day, 6.2 times the average road. This page breaks down traffic in Sampson County, North Carolina across 625 miles of monitored roads split into 6,033 segments, using multi-sourced mobile and sensor data. It goes beyond raw counts to truck flow, congestion and who is driving, so site selection and route planning rest on evidence.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
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Total Traffic Volume & Performance in Sampson County, North Carolina

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day3,438
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

10.0%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

33.8 min
Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

11.2%
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

48.3 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$58,779

A typical monitored road in Sampson County, North Carolina sees 3,438 vehicles per day, while its 625 miles of monitored roads together handle 2,164,928 vehicle-miles traveled per day (≈790 million per year). Trucks are 10.0% of traffic, close to the 8.7% across North Carolina.

Longer trips than 73% of counties in North Carolina

Sampson's average daily traffic volume is 46% lower than the state average - 3,438 vehicles per day against 6,332 - suggesting less traffic load per road - less drive-by exposure for retail, but easier access for deliveries. Network-wide, Sampson accounts for about 0.8% of North Carolina's statewide total of vehicle-miles. By volume, Sampson's 3,438 vehicles per day trails 72% of counties in North Carolina.

Journey times here (33.8 minutes on average) closely track the state level. 73% of counties in North Carolina have a shorter average travel time than Sampson's 33.8 minutes.

Congestion runs 40% lower than the state level, at a ratio of 11.2%, which means smoother traffic flow - fewer delays make delivery windows more reliable.

Highway vs. Non-Highway Traffic Analysis

highway traffic icon

Highway Traffic in Sampson County, North Carolina

Trafficvehicles per day5,589
Trucks12.6%
Average travel time39.4 min
Congestion ratio13.3%
Drivers’ average age48.0 yrs
Drivers’ average income$59,335

Highways carry more than half of all travel in Sampson County, North Carolina (56% of vehicle-miles). The average highway carries 5,589 vehicles per day, 92% more than the average non-highway road in the same area, which carries 2,912 vehicles per day.

With 28% of the road miles (177 miles in 1,185 segments), highways punch above their length, carrying 1,216,628 vehicle-miles traveled per day (≈444 million per year).

That is more highway travel volume than 67% of counties in North Carolina.

Fewer highway trucks than 69% of counties in North Carolina

Highway truck concentration here (12.6%) closely tracks the state average for similar road classifications. The highway traffic mix is typical for North Carolina: neither freight- nor commuter-dominated.

55% of counties in North Carolina see a lower highway truck share than Sampson's 12.6%. 69% of counties in North Carolina see more highway trucks per day than Sampson's roughly 701.

non-highway traffic icon

Non-highway Traffic in Sampson County, North Carolina

Trafficvehicles per day2,912
Trucks6.7%
Average travel time32.5 min
Congestion ratio10.6%
Drivers’ average age48.6 yrs
Drivers’ average income$58,418

Local roads carry a significant share of travel in Sampson County, North Carolina: 44% of all vehicle-miles. The average non-highway road carries 2,912 vehicles per day.

Local roads make up 72% of the monitored road miles (448 miles in 4,848 segments) but carry less than their share of travel: 948,299 vehicle-miles traveled per day (≈346 million per year). About 1 in 15 vehicles on non-highway roads is a truck (6.7%).

Drivers from lower-income areas than 73% of counties in North Carolina

The concentration of trucks on non-highway roads is 47% lower than on highways.

Non-highway congestion (10.6%) runs 40% lower than the state average, pointing to smoother local traffic flow.

Trip origins here have lower average income than 73% of counties in North Carolina. 64% of counties in North Carolina have an older driver population than Sampson.

Time-of-Day & Seasonal Patterns

peak hours icon
Peak Traffic Windows
Weekday peaks:
AM peak 7:00 AM–8:00 AM and PM peak 5:00 PM–6:00 PM, with volumes reaching approximately 90% higher than the daily average.
Weekend traffic:
Weekends are somewhat quieter: volumes run about 8% below weekday levels, the usual weekend dip.
seasonal traffic icon
Seasonal Fluctuation
Busy season:
May–July is the high season, with volumes +9% versus the annual average.
Lowest month:
January is the quietest month, with volumes -15% versus the annual average - the usual winter low.

Data Finding: Hourly & Seasonal Patterns

In Sampson County, North Carolina, the peak hour concentrates about 8% of the day's traffic, and there is a noticeable seasonal swing of +9% in high season.

Sampson County vs. North Carolina Traffic Comparison

Of the four measures, average daily traffic per road differs most: Sampson County runs 46% below the North Carolina average.

MetricSampson CountyNorth Carolina averageDifference
Traffic3,4386,332-45.7%
Truck % (Total Traffic)10.0%8.7%+14.3%
Truck % (Highway)12.6%12.1%+3.9%
Avg. Travel Time33.8 min32.3 min+4.7%

How Sampson County compares

Sampson County against nearby counties

Against the 4 nearest areas, Sampson County carries 35.7% less traffic on a typical road and is 23.9% less congested; it has the fourth busiest roads of the five. Less traffic and more room for it - the roads here run both quieter and freer than the areas around them.

Sampson County and the 4 nearest county-level areas by centroid distance, with the North Carolina average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Sampson County3,43810.0%2,164,92833.8 min11.2%
Bladen County, North Carolina3,0139.2%1,082,18435.6 min9.3%
Duplin County, North Carolina3,52911.2%2,005,17138.6 min11.9%
Cumberland County, North Carolina9,6969.3%8,694,91735.7 min22.6%
Wayne County, North Carolina5,1508.1%2,956,86931.9 min14.9%
North Carolina average6,3328.7%N/A32.3 min18.6%

Sampson County ranked within North Carolina

Sampson County ranked among 100 county-level areas in North Carolina (1 = highest); measures without data in every county rank a smaller field, down to 97.
MeasureSampson CountyNorth Carolina rank
Traffic volume (AADT)3,438#72 of 100
Highway vehicle-miles per day1,216,628#33 of 97
Truck share on highways12.6%#44 of 97
Highway trucks per day701#67 of 97
Average travel time33.8 min#28 of 100
Average driver income$58,779#73 of 100
Average driver age48.3 yrs#64 of 100

Busiest roads in Sampson County, North Carolina

Traffic concentrates on a few corridors: the three busiest roads average 19,380 vehicles a day, against 3,438 on the average road in Sampson County.

I 40 is the busiest road, at 21,178 vehicles a day, 3,359 of them trucks (15.9%). Sunset Avenue is practically level with it at 20,738. It tops the truck ranking too, with the most trucks.

Trips using I 40 are long: a median of 77.9 minutes against 33.8 county-wide, the mark of a through route.

Trucks make up 17.8% of traffic on Faison Highway and 15.9% on I 40, against 10.0% across all roads in the county.

Sunset Avenue is busy with cars rather than freight: only 4.4% of its traffic is trucks, against 10.0% county-wide.

Ranked by daily traffic (AADT)

Cars and light vehiclesTrucks
1I 40Motorway · 21,178vehicles3,359trucks · 15.9%
Road class
Motorway
Congestion ratio
21.3%
Median trip time
77.9 min
Drivers’ median age
43.9 yrs
Drivers’ average income
$71,051

Delays build on I 40: its congestion ratio of 21% over free-flow time is well above the county's 11%.

2Sunset AvenueTrunk road · 20,738vehicles913trucks · 4.4%
Road class
Trunk road
Congestion ratio
17.4%
Median trip time
32.0 min
Drivers’ median age
48.1 yrs
Drivers’ average income
$54,526

Sunset Avenue carries 6.0 times the county average at its busiest, 913 of them trucks (4.4%, below the county-wide 10.0%).

3Southeast BoulevardTrunk road · 16,224vehicles1,236trucks · 7.6%
Road class
Trunk road
Congestion ratio
23.5%
Median trip time
34.6 min
Drivers’ median age
48.2 yrs
Drivers’ average income
$53,693

Travel on Southeast Boulevard's busiest stretch runs 24% over free-flow time, against 11% across the county, so expect slower peak hours.

4Northeast BoulevardPrimary road · 12,405vehicles477trucks · 3.8%
Road class
Primary road
Congestion ratio
17.9%
Median trip time
35.6 min
Drivers’ median age
48.2 yrs
Drivers’ average income
$57,009

On its busiest stretch, Northeast Boulevard carries 3.6 times the county average; trucks are 3.8% of it, below the county-wide 10.0%.

5Roseboro HighwayTrunk road · 9,664vehicles716trucks · 7.4%
Road class
Trunk road
Congestion ratio
12.9%
Median trip time
37.1 min
Drivers’ median age
47.6 yrs
Drivers’ average income
$60,619

Roseboro Highway peaks at 9,664 vehicles a day, 2.8 times the county average; trucks are 7.4% of it, below the county-wide 10.0%.

Ranked by trucks per day

Cars and light vehiclesTrucks
1I 40Motorway · #1 by traffic21,178vehicles3,359trucks · 15.9%
2Faison HighwayTrunk road · 8,442vehicles1,501trucks · 17.8%
Road class
Trunk road
Congestion ratio
8.6%
Median trip time
49.2 min
Drivers’ median age
48.0 yrs
Drivers’ average income
$51,898

Faison Highway carries through traffic: the median trip using it lasts 49.2 minutes, against 33.8 for the county.

3US 117 CTRTrunk road · 8,869vehicles1,327trucks · 15.0%
Road class
Trunk road
Congestion ratio
10.1%
Median trip time
60.8 min
Drivers’ median age
49.6 yrs
Drivers’ average income
$53,011

Drivers on US 117 CTR are on long journeys, a median 60.8 minutes against 33.8 county-wide: a through route more than a local street.

4Southeast BoulevardTrunk road · #3 by traffic16,224vehicles1,236trucks · 7.6%
5Sunset AvenueTrunk road · #2 by traffic20,738vehicles913trucks · 4.4%
How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

SampsonDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
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Data current as of:
Q3 2026

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Counties near Sampson County

The same traffic breakdown for the areas closest to Sampson County, North Carolina.

Need segment-level traffic data?

Identify traffic patterns street by street and analyze the exact corridors that matter to your project.