This page delivers traffic analytics for Sampson County, North Carolina. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Sampson County, North Carolina among 625 road miles divided in 6,033 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 547 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
3,438
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
10.0%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
33.8 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
11.2%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
48.3 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$58,779
Our data indicates an estimated average traffic volume of 3,438 vehicles per day in Sampson County, North Carolina that results in 2,164,928 vehicle-miles traveled per day (≈790 million per year). The traffic stream is comprised of an average of 1 truck for every 10 vehicles. Typical time spent behind the wheel per trip is 33.8 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the North Carolina state averages: Sampson sees 46% lower average daily traffic volume than the state average (3,438 vehicles per day against 6,332), suggesting less demand on each road - a critical factor for logistics and site planning. In total volume terms, its road network carries 2,164,928 vehicle-miles traveled per day (≈790 million per year), about 0.8% of North Carolina's statewide total. Journey times run 5% higher than the state level, at 33.8 minutes on average. The congestion ratio of 11.2% is 40% lower, pointing to smoother traffic flow than the state level - crucial for traffic control improvement and logistics planning. Sampson carries more traffic than 28% of counties in North Carolina. Its average travel time of 33.8 minutes is longer than 73% of counties in North Carolina.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
5,589
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
12.6%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
39.4 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
13.3%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
48.0 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$59,335
A significant volume of traffic in Sampson County, North Carolina utilizes the highway network. The average highway carries 5,589 vehicles per day, 92% more than the average non-highway road in the same area, which carries 2,912 vehicles per day. That average covers 177 highway road miles divided in 1,185 segments (average segment length 788 ft), together carrying 1,216,628 vehicle-miles traveled per day (≈444 million per year). By highway travel volume, Sampson outranks 67% of counties in North Carolina. Trucks constitute 12.6% of highway traffic.
Analytical insight
The concentration of trucks on highways (12.6%) is 4% higher than the state average for similar road classifications. This indicates Sampson serves as a significant freight corridor. For logistics operators, this validates the importance of highway access. 55% of counties in North Carolina see a lower highway truck share than Sampson's 12.6%. Sampson's highway truck count is higher than 31% of counties in North Carolina, at roughly 701 trucks per day.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
2,912
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
6.7%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
32.5 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
10.6%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
48.6 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$58,418
The non-highway road network in Sampson County, North Carolina supports a substantial volume of traffic. The average non-highway road carries 2,912 vehicles per day, 48% less than the average highway in the same area, which carries 5,589 vehicles per day. That average covers 448 non-highway road miles divided in 4,848 segments (average segment length 488 ft), together carrying 948,299 vehicle-miles traveled per day (≈346 million per year). Trucks constitute 6.7% of non-highway traffic.
Analytical insight
Compared to highways, non-highway routes see 47% fewer trucks by share. The non-highway congestion ratio of 10.6% is 40% lower than the state level, suggesting more efficient local mobility than the state average. Overall, average travel time here is longer than 73% of counties in North Carolina. Sampson's average driver income exceeds 27% of counties in North Carolina. Sampson's median driver age is higher than 36% of counties in North Carolina.
Time-of-Day & Seasonal Patterns
Peak Traffic Windows
Weekday peaks:
AM peak 7:00 AM–8:00 AM and PM peak 5:00 PM–6:00 PM, with volumes reaching approximately 90% higher than the daily average.
Weekend traffic:
Weekend volumes run about 8% below weekday levels.
Seasonal Fluctuation
Busy season:
May–July is the high season, with volumes +9% versus the annual average.
Lowest month:
January is the quietest month, with volumes -15% versus the annual average.
Analytical insight
In Sampson County, North Carolina, the peak hour concentrates about 8% of the day's traffic, and seasonal swing is mild at +9% in high season.
Traffic Flow Profile Comparison
Metric
Sampson
North Carolina
Average
Difference
Traffic
3,438
6,332
-45.7%
Truck % (Total Traffic)
10.0%
8.7%
+14.3%
Truck % (Highway)
12.6%
12.1%
+3.9%
Avg. Travel Time
33.8 min
32.3 min
+4.7%
Frequently Asked Questions
The average daily traffic volume is calculated at 3,438 vehicles per day, providing a baseline for daily operations and site assessment.
Trip origins in Sampson have higher average income than 27% of counties in North Carolina.
Weekday peaks occur between 7:00 AM and 8:00 AM in the morning and between 5:00 PM and 6:00 PM in the evening - about 90% above the daily average.
Approximately 11% of highway traffic and 12% of non-highway traffic consists of vehicles whose trip originates outside Sampson County, North Carolina.
Trucks account for approximately 10.0% of the total traffic mix across all road types, with a significantly higher concentration of 12.6% on highways.
Drivers on Sampson roads have a median age of 48 years, and the median household income of the neighborhoods trips originate from averages $58,779 - useful context for retail siting and customer profiling.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
