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Traffic heat map of Whitfield County, Georgia: 307 miles of roads shaded from blue (light) to red (heavy traffic), busiest on I 75 and Chattanooga Road

Whitfield County, Georgia Traffic Counts

Traffic analytics for Whitfield County, Georgia, calculated from real-world mobile and sensor networks on 4,508 road segments (307 road miles, about 360 ft each). Its busiest road, I 75, carries 70,196 vehicles a day, 8.8 times the average road. Use the figures below to move from assumptions to certainty on retail locations, logistics and road planning.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
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Total Traffic Volume & Performance in Whitfield County, Georgia

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day7,944
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

13.7%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

31.1 min
Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

15.8%
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

45.5 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$70,735

The average monitored road in Whitfield County, Georgia carries 7,944 vehicles per day. Across its 307 miles of monitored roads, that adds up to 3,128,959 vehicle-miles traveled per day (≈1.1 billion per year). Trucks are 13.7% of traffic, more than the 9.7% across Georgia.

Busier roads than 88% of counties in Georgia

Whitfield's average daily traffic volume is 7% higher than the state average - 7,944 vehicles per day against 7,398. In total volume terms, its road network carries about 1.1% of Georgia's statewide total of vehicle-miles. By volume, Whitfield's 7,944 vehicles per day outpaces 88% of counties in Georgia.

The average trip takes 31.1 minutes, 7% lower than the state level. 80% of counties in Georgia have a longer average travel time than Whitfield's 31.1 minutes.

Congestion is somewhat lower than the state level, at a ratio of 15.8% (6% lower).

Highway vs. Non-Highway Traffic Analysis

highway traffic icon

Highway Traffic in Whitfield County, Georgia

Trafficvehicles per day19,470
Trucks19.5%
Average travel time41.9 min
Congestion ratio30.2%
Drivers’ average age45.9 yrs
Drivers’ average income$69,541

A little more than half of the driving in Whitfield County, Georgia happens on highways: 60% of all vehicle-miles. The average highway carries 19,470 vehicles per day, 172% more than the average non-highway road in the same area, which carries 7,158 vehicles per day.

With 23% of the road miles (71 miles in 288 segments), highways punch above their length, carrying 1,886,470 vehicle-miles traveled per day (≈689 million per year).

That is more highway travel volume than 89% of counties in Georgia.

More highway trucks than 92% of counties in Georgia

Highway truck concentration here runs 43% higher than the state average, at 19.5%. Highways here lean toward freight, so highway access is a real asset for logistics operators.

By truck concentration, highways here outrank 80% of counties in Georgia. By raw truck volume, Whitfield carries more highway trucks than 92% of counties in Georgia.

non-highway traffic icon

Non-highway Traffic in Whitfield County, Georgia

Trafficvehicles per day7,158
Trucks5.0%
Average travel time30.3 min
Congestion ratio14.8%
Drivers’ average age45.3 yrs
Drivers’ average income$71,650

A significant share of driving in Whitfield County, Georgia, 40% of vehicle-miles, happens on local roads. The average non-highway road carries 7,158 vehicles per day.

Spread over 237 miles and 4,220 segments, 77% of the road network, local roads carry a lighter load per mile: 1,242,489 vehicle-miles traveled per day (≈454 million per year). The truck share on non-highway roads is 5.0%.

Local roads carry 74% fewer trucks by share than highways

The concentration of trucks on non-highway roads is 74% lower than on highways.

Non-highway congestion (14.8%) runs slightly lower than the state level (8% lower).

68% of counties in Georgia see lower average driver income among trip origins than Whitfield. The driver population here skews younger than 65% of counties in Georgia.

Time-of-Day & Seasonal Patterns

peak hours icon
Peak Traffic Windows
Weekday peaks:
AM peak 7:00 AM–8:00 AM and PM peak 4:00 PM–6:00 PM, with volumes reaching approximately 75% higher than the daily average.
Weekend traffic:
Weekend traffic is about as busy as on weekdays (-1%): leisure and through trips largely replace the commute.
seasonal traffic icon
Seasonal Fluctuation
Busy season:
May–July is the high season, with volumes +5% versus the annual average.
Lowest month:
January is the quietest month, with volumes -10% versus the annual average - the usual winter low.

Data Finding: Hourly & Seasonal Patterns

In Whitfield County, Georgia, the peak hour concentrates about 7% of the day's traffic, and there is a noticeable seasonal swing of +5% in high season.

Whitfield County vs. Georgia Traffic Comparison

Of the four measures, highway truck share differs most: Whitfield County runs 43% above the Georgia average. Its truck share is also 42% above.

MetricWhitfield CountyGeorgia averageDifference
Traffic7,9447,398+7.4%
Truck % (Total Traffic)13.7%9.7%+41.8%
Truck % (Highway)19.5%13.6%+43.5%
Avg. Travel Time31.1 min33.6 min-7.4%

How Whitfield County compares

Whitfield County moves more traffic than any nearby county

Against the 4 nearest areas, Whitfield County moves 2.1 times the total daily travel; it has the second busiest roads of the five. Bigger and busier at once: more road than the areas around it and heavier traffic on it, which makes it the centre of gravity for travel in this part of the map.

Whitfield County and the 4 nearest county-level areas by centroid distance, with the Georgia average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Whitfield County7,94413.7%3,128,95931.1 min15.8%
Catoosa County, Georgia8,03612.2%1,819,16531.9 min16.8%
Murray County, Georgia4,5956.5%662,95930.5 min10.5%
Walker County, Georgia4,4546.8%1,008,36630.5 min10.1%
Gordon County, Georgia6,55516.9%2,336,03332.7 min14.7%
Georgia average7,3989.7%N/A33.6 min16.8%

Whitfield County ranked within Georgia

Highway truck volume places Whitfield County #13 of 147 in Georgia - the top quarter of the state.

Whitfield County ranked among 159 county-level areas in Georgia (1 = highest); measures without data in every county rank a smaller field, down to 147.
MeasureWhitfield CountyGeorgia rank
Traffic volume (AADT)7,944#20 of 159
Highway vehicle-miles per day1,886,470#17 of 147
Truck share on highways19.5%#30 of 147
Highway trucks per day3,791#13 of 147
Average travel time31.1 min#127 of 159
Average driver income$70,735#52 of 159
Average driver age45.5 yrs#103 of 159

Whitfield County ranks #13 of 147 on highway truck volume but #127 of 159 on average travel time - the two describe the same roads and are worth reading together rather than either on its own.

Busiest roads in Whitfield County, Georgia

The three busiest roads in Whitfield County average 43,105 vehicles a day, 5.4 times the county average of 7,944 across all its monitored roads.

I 75 leads with 70,196 vehicles a day, 15,281 of them trucks (21.8%). No other road comes close: Chattanooga Road, in second place, carries 31,432. It also carries the most trucks.

I 75 carries longer journeys than most roads here, with a median trip of 52.6 minutes against 31.1 county-wide.

Freight stands out on I 75: trucks are 21.8% of the traffic there, against 13.7% county-wide.

Few trucks use Chattanooga Road: 6.8% of its traffic, under half the county's 13.7%.

Ranked by daily traffic (AADT)

Cars and light vehiclesTrucks
1I 75Motorway · 70,196vehicles15,281trucks · 21.8%
Road class
Motorway
Congestion ratio
42.5%
Median trip time
52.6 min
Drivers’ median age
46.0 yrs
Drivers’ average income
$71,491

I 75 is one of the more congested roads here: trips take 42% longer than at free-flow speed, against 16% county-wide.

2Chattanooga RoadTrunk road · 31,432vehicles2,144trucks · 6.8%
Road class
Trunk road
Congestion ratio
25.7%
Median trip time
29.8 min
Drivers’ median age
46.0 yrs
Drivers’ average income
$73,469

Chattanooga Road carries 4.0 times the county average on its busiest stretch, where the median trip lasts 29.8 minutes.

3Chatsworth Road SoutheastTrunk road · 27,688vehicles2,289trucks · 8.3%
Road class
Trunk road
Congestion ratio
34.0%
Median trip time
31.1 min
Drivers’ median age
45.9 yrs
Drivers’ average income
$67,697

At 3.5 times the county average, Chatsworth Road Southeast draws drivers from neighborhoods averaging $67,697 in household income.

4North BypassTrunk road · 27,619vehicles1,890trucks · 6.8%
Road class
Trunk road
Congestion ratio
45.0%
Median trip time
29.7 min
Drivers’ median age
45.7 yrs
Drivers’ average income
$69,007

Delays build on North Bypass: its congestion ratio of 45% over free-flow time is well above the county's 16%.

5Walnut AvenuePrimary road · 26,528vehicles1,140trucks · 4.3%
Road class
Primary road
Congestion ratio
30.1%
Median trip time
32.6 min
Drivers’ median age
45.4 yrs
Drivers’ average income
$73,454

The busiest stretch of Walnut Avenue carries 3.3 times the county average; trucks are 4.3% of it, below the county-wide 13.7%.

Ranked by trucks per day

Cars and light vehiclesTrucks
1I 75Motorway · #1 by traffic70,196vehicles15,281trucks · 21.8%
2South BypassTrunk road · 16,277vehicles2,743trucks · 16.9%
Road class
Trunk road
Median trip time
35.7 min
Drivers’ median age
45.3 yrs
Drivers’ average income
$62,441

On its busiest stretch, South Bypass carries 2.0 times the county average; trucks are 16.9% of it, above the county-wide 13.7%.

3Chatsworth Road SoutheastTrunk road · #3 by traffic27,688vehicles2,289trucks · 8.3%
4Dalton BypassTrunk road · 15,586vehicles2,161trucks · 13.9%
Road class
Trunk road
Congestion ratio
18.7%
Median trip time
35.6 min
Drivers’ median age
44.9 yrs
Drivers’ average income
$59,979

Dalton Bypass peaks at 15,586 vehicles a day, 2.0 times the county average; trucks are 13.9% of it, in line with the county-wide 13.7%.

5Chattanooga RoadTrunk road · #2 by traffic31,432vehicles2,144trucks · 6.8%
How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

WhitfieldDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
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Data current as of:
Q3 2026

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Counties near Whitfield County

The same traffic breakdown for the areas closest to Whitfield County, Georgia.

Need segment-level traffic data?

Identify traffic patterns street by street and analyze the exact corridors that matter to your project.