This page delivers traffic analytics for Wilson County, North Carolina. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Wilson County, North Carolina among 510 road miles divided in 8,662 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 311 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
4,315
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
12.8%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
33.7 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
16.0%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
47.5 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$64,607
Our data indicates an estimated average traffic volume of 4,315 vehicles per day in Wilson County, North Carolina that results in 2,790,240 vehicle-miles traveled per day (≈1.0 billion per year). The traffic stream is comprised of an average of 1 truck for every 8 vehicles. Typical time spent behind the wheel per trip is 33.7 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the North Carolina state averages: Wilson's average daily traffic volume is 32% lower than the state average - 4,315 vehicles per day against 6,332 - suggesting less traffic load per road, a critical factor for logistics and site planning. Network-wide, Wilson accounts for about 1.0% of North Carolina's statewide total, at 2,790,240 vehicle-miles traveled per day (≈1.0 billion per year). The average trip takes 33.7 minutes, 4% higher than the state level. At 14% lower than the state level, the 16.0% congestion ratio signals smoother traffic flow - crucial for traffic control improvement and logistics planning. 54% of counties in North Carolina see less traffic than Wilson's 4,315 vehicles per day. 71% of counties in North Carolina have a shorter average travel time than Wilson's 33.7 minutes.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
8,526
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
18.9%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
45.0 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
16.3%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
46.2 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$65,439
A significant volume of traffic in Wilson County, North Carolina utilizes the highway network. The average highway carries 8,526 vehicles per day, 115% more than the average non-highway road in the same area, which carries 3,964 vehicles per day. That average covers 148 highway road miles divided in 666 segments (average segment length 1,177 ft), together carrying 1,596,331 vehicle-miles traveled per day (≈583 million per year). By highway travel volume, Wilson outranks 74% of counties in North Carolina. Trucks constitute 18.9% of highway traffic.
Analytical insight
At 18.9%, highway truck share is 56% higher than the state average, marking Wilson as a significant freight corridor - underscoring the importance of highway access for logistics operators. Wilson's highway truck share (18.9%) is higher than 92% of counties in North Carolina. Wilson's highway truck count is higher than 70% of counties in North Carolina, at roughly 1,608 trucks per day.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
3,964
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
4.6%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
32.8 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
16.0%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
47.9 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$64,215
The non-highway road network in Wilson County, North Carolina supports a substantial volume of traffic. The average non-highway road carries 3,964 vehicles per day, 54% less than the average highway in the same area, which carries 8,526 vehicles per day. That average covers 362 non-highway road miles divided in 7,996 segments (average segment length 239 ft), together carrying 1,193,909 vehicle-miles traveled per day (≈436 million per year). Trucks constitute 4.6% of non-highway traffic.
Analytical insight
Compared to highways, non-highway routes see 76% fewer trucks by share. At 10% lower than the state level, the non-highway congestion ratio of 16.0% signals easier movement on local roads. Wilson's overall average travel time exceeds 71% of counties in North Carolina. Wilson's average driver income exceeds 47% of counties in North Carolina. The driver population here skews older than 31% of counties in North Carolina.
Time-of-Day & Seasonal Patterns
Analytical insight
In Wilson County, North Carolina, the peak hour concentrates about 7% of the day's traffic.
Traffic Flow Profile Comparison
Metric
Wilson
North Carolina
Average
Difference
Traffic
4,315
6,332
-31.9%
Truck % (Total Traffic)
12.8%
8.7%
+46.0%
Truck % (Highway)
18.9%
12.1%
+56.1%
Avg. Travel Time
33.7 min
32.3 min
+4.5%
Frequently Asked Questions
The average daily traffic volume is calculated at 4,315 vehicles per day, providing a baseline for daily operations and site assessment.
Wilson's highway truck share of 18.9% is higher than 92% of counties in North Carolina.
Drivers on Wilson roads have a median age of 47 years, and the median household income of the neighborhoods trips originate from averages $64,607 - useful context for retail siting and customer profiling.
The average travel time for drivers is 33.7 minutes, offering a standard metric for commute and delivery route planning.
Weekday peaks occur between 7:00 AM and 8:00 AM in the morning and between 5:00 PM and 6:00 PM in the evening - about 78% above the daily average.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
