Need segment-level traffic data?

Identify traffic patterns street by street and analyze the exact corridors that matter to your project.

Get insights →
Traffic heat map of Wilson County, North Carolina: 510 miles of roads shaded from blue (light) to red (heavy traffic), busiest on I 95 and I 587

Wilson County, North Carolina Traffic Counts

TrafficZoom tracks traffic on 510 road miles in Wilson County, North Carolina, divided into 8,662 segments averaging 311 ft. Its busiest road, I 95, carries 32,023 vehicles a day, 7.4 times the average road. Built from cross-verified mobile and road-sensor data, these counts help you size up a retail site, plan logistics routes or assess infrastructure needs.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
Find my place
total traffic icon

Total Traffic Volume & Performance in Wilson County, North Carolina

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day4,315
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

12.8%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

33.7 min
Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

16.0%
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

47.5 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$64,607

Our data shows 4,315 vehicles per day on the average road in Wilson County, North Carolina, and 2,790,240 vehicle-miles traveled per day (≈1.0 billion per year) across its 510 miles of monitored roads. At 12.8%, the truck share runs above the 8.7% across North Carolina: about 1 in 8 vehicles.

Longer trips than 71% of counties in North Carolina

Wilson's average daily traffic volume is 32% lower than the state average - 4,315 vehicles per day against 6,332 - suggesting less traffic load per road - lighter roads for freight, but less passing trade for roadside retail. Across the whole network, that travel is about 1.0% of North Carolina's statewide total. 54% of counties in North Carolina see less traffic than Wilson's 4,315 vehicles per day.

Journey times here (33.7 minutes on average) closely track the state level. 71% of counties in North Carolina have a shorter average travel time than Wilson's 33.7 minutes.

The congestion ratio of 16.0% runs slightly lower than the state level (14% lower) - crucial for traffic control improvement and logistics planning.

Highway vs. Non-Highway Traffic Analysis

highway traffic icon

Highway Traffic in Wilson County, North Carolina

Trafficvehicles per day8,526
Trucks18.9%
Average travel time45.0 min
Congestion ratio16.3%
Drivers’ average age46.2 yrs
Drivers’ average income$65,439

Highways carry more than half of all travel in Wilson County, North Carolina (57% of vehicle-miles). The average highway carries 8,526 vehicles per day, 115% more than the average non-highway road in the same area, which carries 3,964 vehicles per day.

With 29% of the road miles (148 miles in 666 segments), highways punch above their length, carrying 1,596,331 vehicle-miles traveled per day (≈583 million per year).

By highway travel volume, Wilson outranks 74% of counties in North Carolina.

Higher highway truck share than 92% of counties in North Carolina

At 18.9%, highway truck share is 56% higher than the state average. Highways here lean toward freight, so highway access is a real asset for logistics operators.

92% of counties in North Carolina see a lower highway truck share than Wilson's 18.9%. Wilson's highway truck count is higher than 70% of counties in North Carolina, at roughly 1,608 trucks per day.

non-highway traffic icon

Non-highway Traffic in Wilson County, North Carolina

Trafficvehicles per day3,964
Trucks4.6%
Average travel time32.8 min
Congestion ratio16.0%
Drivers’ average age47.9 yrs
Drivers’ average income$64,215

Local roads carry a significant share of travel in Wilson County, North Carolina: 43% of all vehicle-miles. A typical local road sees 3,964 vehicles per day.

Spread over 362 miles and 7,996 segments, 71% of the road network, local roads carry a lighter load per mile: 1,193,909 vehicle-miles traveled per day (≈436 million per year). About 1 in 22 vehicles on non-highway roads is a truck (4.6%).

Younger drivers than 69% of counties in North Carolina

Non-highway roads carry a truck concentration that's 76% lower than the highway network.

Non-highway congestion (16.0%) runs slightly lower than the state level (10% lower).

Wilson's average driver income is lower than 53% of counties in North Carolina. The driver population here skews younger than 69% of counties in North Carolina.

Time-of-Day & Seasonal Patterns

Data Finding: Hourly & Seasonal Patterns

In Wilson County, North Carolina, the peak hour concentrates about 7% of the day's traffic.

Wilson County vs. North Carolina Traffic Comparison

The highway truck share sets Wilson County apart: 56% above the North Carolina average. Its truck share is also 46% above.

MetricWilson CountyNorth Carolina averageDifference
Traffic4,3156,332-31.9%
Truck % (Total Traffic)12.8%8.7%+46.0%
Truck % (Highway)18.9%12.1%+56.1%
Avg. Travel Time33.7 min32.3 min+4.5%

How Wilson County compares

Wilson County against nearby counties

Compared with its 4 closest neighbours, Wilson County is 31.4% more congested; it has the third busiest roads of the five. Its roads run tighter than the areas around it on the same traffic - what differs here is the capacity, not the demand.

Wilson County and the 4 nearest county-level areas by centroid distance, with the North Carolina average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Wilson County4,31512.8%2,790,24033.7 min16.0%
Nash County, North Carolina4,91513.3%3,857,02230.7 min13.4%
Wayne County, North Carolina5,1508.1%2,956,86931.9 min14.9%
Greene County, North Carolina3,7659.3%555,05735.8 min11.6%
Edgecombe County, North Carolina2,9259.9%1,253,25834.4 min8.7%
North Carolina average6,3328.7%N/A32.3 min18.6%

Wilson County ranked within North Carolina

Truck share on highways places Wilson County #9 of 97 in North Carolina - the top quarter of the state.

Wilson County ranked among 100 county-level areas in North Carolina (1 = highest); measures without data in every county rank a smaller field, down to 97.
MeasureWilson CountyNorth Carolina rank
Traffic volume (AADT)4,315#47 of 100
Highway vehicle-miles per day1,596,331#26 of 97
Truck share on highways18.9%#9 of 97
Highway trucks per day1,608#30 of 97
Average travel time33.7 min#30 of 100
Average driver income$64,607#53 of 100
Average driver age47.5 yrs#69 of 100

Busiest roads in Wilson County, North Carolina

Traffic concentrates on a few corridors: the three busiest roads average 30,380 vehicles a day, against 4,315 on the average road in Wilson County.

I 95 is the busiest road, at 32,023 vehicles a day, 9,184 of them trucks (28.7%). I 587 is practically level with it at 31,464. It also carries the most trucks.

Trucks make up 28.7% of traffic on I 95, against 12.8% across all roads in the county.

Trips using I 587 are long: a median of 53.5 minutes against 33.7 county-wide, the mark of a through route.

Ranked by daily traffic (AADT)

Cars and light vehiclesTrucks
1I 95Motorway · 32,023vehicles9,184trucks · 28.7%
Road class
Motorway
Congestion ratio
36.6%
Median trip time
49.8 min
Drivers’ median age
47.7 yrs
Drivers’ average income
$69,196

Travel on I 95's busiest stretch runs 37% over free-flow time, against 16% across the county, so expect slower peak hours.

2I 587Motorway · 31,464vehicles4,818trucks · 15.3%
Road class
Motorway
Congestion ratio
32.4%
Median trip time
53.5 min
Drivers’ median age
44.2 yrs
Drivers’ average income
$67,408

I 587 carries 7.3 times the county average on its busiest stretch, where the median trip lasts 53.5 minutes.

3US 264Motorway · 27,653vehicles3,493trucks · 12.6%
Road class
Motorway
Congestion ratio
29.9%
Median trip time
50.0 min
Drivers’ median age
43.6 yrs
Drivers’ average income
$71,747

US 264 carries through traffic: the median trip using it lasts 50.0 minutes, against 33.7 for the county.

4Airport BoulevardTertiary road · 21,668vehicles618trucks · 2.9%
Road class
Tertiary road
Congestion ratio
59.8%
Median trip time
30.8 min
Drivers’ median age
48.1 yrs
Drivers’ average income
$71,775

Airport Boulevard is one of the more congested roads here: trips take 60% longer than at free-flow speed, against 16% county-wide.

5Forest Hills DriveSecondary road · 21,441vehicles626trucks · 2.9%
Road class
Secondary road
Congestion ratio
28.2%
Median trip time
29.4 min
Drivers’ median age
48.1 yrs
Drivers’ average income
$62,901

Forest Hills Drive peaks at 21,441 vehicles a day, 5.0 times the county average; trucks are 2.9% of it, below the county-wide 12.8%.

Ranked by trucks per day

Cars and light vehiclesTrucks
1I 95Motorway · #1 by traffic32,023vehicles9,184trucks · 28.7%
2I 587Motorway · #2 by traffic31,464vehicles4,818trucks · 15.3%
3US 264Motorway · #3 by traffic27,653vehicles3,493trucks · 12.6%
4I 795Motorway · 16,241vehicles2,471trucks · 15.2%
Road class
Motorway
Congestion ratio
15.9%
Median trip time
47.8 min
Drivers’ median age
47.1 yrs
Drivers’ average income
$70,206

I 795 carries 3.8 times the county average at its busiest, 2,471 of them trucks (15.2%, above the county-wide 12.8%).

5Ward BoulevardTrunk road · 17,675vehicles1,173trucks · 6.6%
Road class
Trunk road
Congestion ratio
23.0%
Median trip time
36.6 min
Drivers’ median age
48.2 yrs
Drivers’ average income
$52,672

Ward Boulevard carries 4.1 times the county average on its busiest stretch, where the median trip lasts 36.6 minutes.

How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

WilsonDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
link arrow icon
Data current as of:
Q3 2026

Explore further

TrafficZoom platform

— street-level analytics and custom corridor reports.

Map AI

— demographics, housing and mobility data.

Counties near Wilson County

The same traffic breakdown for the areas closest to Wilson County, North Carolina.

Need segment-level traffic data?

Identify traffic patterns street by street and analyze the exact corridors that matter to your project.