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Traffic heat map of Wilson County, Texas: 355 miles of roads shaded from blue (light) to red (heavy traffic), busiest on US 181 and 10th Street

Wilson County, Texas Traffic Counts

Traffic analytics for Wilson County, Texas, calculated from real-world mobile and sensor networks on 5,845 road segments (355 road miles, about 321 ft each). Its busiest road, US 181, carries 21,637 vehicles a day, 5.2 times the average road. Use the figures below to move from assumptions to certainty on retail locations, logistics and road planning.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
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Total Traffic Volume & Performance in Wilson County, Texas

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day4,201
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

9.7%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

30.1 min
Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

10.8%
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

45.9 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$91,879

The average monitored road in Wilson County, Texas carries 4,201 vehicles per day. Across its 355 miles of monitored roads, that adds up to 1,208,591 vehicle-miles traveled per day (≈441 million per year). Trucks are 9.7% of traffic, close to the 9.8% across Texas.

Shorter trips than 93% of counties in Texas

Wilson sees 39% lower average daily traffic volume than the state average (4,201 vehicles per day against 6,895), suggesting less demand on each road - lighter roads for freight, but less passing trade for roadside retail. Network-wide, Wilson accounts for about 0.2% of Texas's statewide total of vehicle-miles. Wilson carries more traffic than 71% of counties in Texas.

At 30.1 minutes, the average travel time is 8% lower than the state level. On travel time, Wilson runs shorter than 93% of counties in Texas.

At 34% lower than the state level, the 10.8% congestion ratio signals smoother traffic flow - fewer delays make delivery windows more reliable.

Highway vs. Non-Highway Traffic Analysis

highway traffic icon

Highway Traffic in Wilson County, Texas

Trafficvehicles per day10,362
Trucks10.7%
Average travel time34.7 min
Congestion ratio18.0%
Drivers’ average age45.5 yrs
Drivers’ average income$88,049

Highways carry about half of all travel in Wilson County, Texas, 53% of vehicle-miles. The average highway carries 10,362 vehicles per day, 299% more than the average non-highway road in the same area, which carries 2,596 vehicles per day.

With 21% of the road miles (73 miles in 1,208 segments), highways punch above their length, carrying 636,533 vehicle-miles traveled per day (≈232 million per year).

53% of counties in Texas move less traffic on their highways.

Lower highway truck share than 86% of counties in Texas

At 10.7%, highway truck share is 22% lower than the state average. Highways here mostly serve passenger trips, so local access matters more than long-haul routing for logistics operators.

Wilson's highway truck share (10.7%) is lower than 86% of counties in Texas. By raw truck volume, Wilson carries fewer highway trucks than 61% of counties in Texas.

non-highway traffic icon

Non-highway Traffic in Wilson County, Texas

Trafficvehicles per day2,596
Trucks8.7%
Average travel time28.9 min
Congestion ratio8.9%
Drivers’ average age47.1 yrs
Drivers’ average income$96,152

Local roads carry about half of all travel in Wilson County, Texas, 47% of vehicle-miles. A typical local road sees 2,596 vehicles per day.

Local roads make up 79% of the monitored road miles (282 miles in 4,637 segments) but carry less than their share of travel: 572,058 vehicle-miles traveled per day (≈209 million per year). About 1 in 11 vehicles on non-highway roads is a truck (8.7%).

Drivers from higher-income areas than 90% of counties in Texas

The concentration of trucks on non-highway roads is 18% lower than on highways.

Non-highway congestion (8.9%) runs 44% lower than the state average, pointing to smoother local traffic flow.

Trip origins here have higher average income than 90% of counties in Texas. Wilson's median driver age is higher than 51% of counties in Texas.

Time-of-Day & Seasonal Patterns

Data Finding: Hourly & Seasonal Patterns

In Wilson County, Texas, the peak hour concentrates about 7% of the day's traffic.

Wilson County vs. Texas Traffic Comparison

Of the four measures, average daily traffic per road differs most: Wilson County runs 39% below the Texas average. Its highway truck share is also 22% below.

MetricWilson CountyTexas averageDifference
Traffic4,2016,895-39.1%
Truck % (Total Traffic)9.7%9.8%-0.3%
Truck % (Highway)10.7%13.8%-22.4%
Avg. Travel Time30.1 min32.6 min-7.7%

How Wilson County compares

Wilson County against nearby counties

Compared with its 4 closest neighbours, Wilson County moves 9.8% of the total daily travel and is 29.7% less congested; it has the fourth busiest roads of the five. Less traffic and more room for it - the roads here run both quieter and freer than the areas around them.

Wilson County and the 4 nearest county-level areas by centroid distance, with the Texas average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Wilson County4,2019.7%1,208,59130.1 min10.8%
Karnes County, Texas2,47113.4%669,22839.5 min7.7%
Bexar County, Texas10,9397.3%41,944,33130.9 min22.0%
Atascosa County, Texas4,21819.2%2,081,32432.7 min13.3%
Guadalupe County, Texas6,26212.7%4,401,21733.2 min18.4%
Texas average6,8959.8%N/A32.6 min16.4%

Wilson County ranked within Texas

Wilson County sits in the bottom quarter of the Texas field on average travel time, at #237 of 254.

Wilson County ranked among 254 county-level areas in Texas (1 = highest); measures without data in every county rank a smaller field, down to 227.
MeasureWilson CountyTexas rank
Traffic volume (AADT)4,201#75 of 254
Highway vehicle-miles per day636,533#108 of 227
Truck share on highways10.7%#196 of 227
Highway trucks per day1,106#139 of 227
Average travel time30.1 min#237 of 254
Average driver income$91,879#26 of 254
Average driver age45.9 yrs#124 of 254

The two ends of this table sit far apart: #26 of 254 on average driver income, against #237 of 254 on average travel time.

Busiest roads in Wilson County, Texas

The three busiest roads in Wilson County average 18,084 vehicles a day, 4.3 times the county average of 4,201 across all its monitored roads.

US 181 is the busiest road, at 21,637 vehicles a day, 1,763 of them trucks (8.2%). It also carries the most trucks.

TX 97 carries longer journeys than most roads here, with a median trip of 42.3 minutes against 30.1 county-wide.

Ranked by daily traffic (AADT)

Cars and light vehiclesTrucks
1US 181Trunk road · 21,637vehicles1,763trucks · 8.2%
Road class
Trunk road
Congestion ratio
24.3%
Median trip time
36.0 min
Drivers’ median age
44.7 yrs
Drivers’ average income
$90,271

US 181 is one of the more congested roads here: trips take 24% longer than at free-flow speed, against 11% county-wide.

210th StreetTrunk road · 19,730vehicles1,446trucks · 7.3%
Road class
Trunk road
Congestion ratio
22.5%
Median trip time
32.4 min
Drivers’ median age
45.3 yrs
Drivers’ average income
$82,870

Delays build on 10th Street: its congestion ratio of 23% over free-flow time is well above the county's 11%.

3Storts StreetTrunk road · 12,886vehicles1,408trucks · 10.9%
Road class
Trunk road
Congestion ratio
14.5%
Median trip time
34.2 min
Drivers’ median age
45.9 yrs
Drivers’ average income
$78,768

At 3.1 times the county average, Storts Street draws drivers from neighborhoods averaging $78,768 in household income.

4US 87Trunk road · 10,653vehicles1,097trucks · 10.3%
Road class
Trunk road
Congestion ratio
16.8%
Median trip time
34.0 min
Drivers’ median age
46.6 yrs
Drivers’ average income
$98,403

The busiest stretch of US 87 carries 2.5 times the county average; trucks are 10.3% of it, above the county-wide 9.7%.

5Standish StreetSecondary road · 8,431vehicles345trucks · 4.1%
Road class
Secondary road
Congestion ratio
18.8%
Median trip time
29.3 min
Drivers’ median age
47.3 yrs
Drivers’ average income
$80,701

On its busiest stretch, Standish Street carries 2.0 times the county average; trucks are 4.1% of it, below the county-wide 9.7%.

Ranked by trucks per day

Cars and light vehiclesTrucks
1US 181Trunk road · #1 by traffic21,637vehicles1,763trucks · 8.2%
210th StreetTrunk road · #2 by traffic19,730vehicles1,446trucks · 7.3%
3Storts StreetTrunk road · #3 by traffic12,886vehicles1,408trucks · 10.9%
4US 87Trunk road · #4 by traffic10,653vehicles1,097trucks · 10.3%
5TX 97Primary road · 4,562vehicles587trucks · 12.9%
Road class
Primary road
Congestion ratio
10.8%
Median trip time
42.3 min
Drivers’ median age
46.4 yrs
Drivers’ average income
$75,625

TX 97 is busy by local standards, at 9% more than the county average on its busiest stretch; trucks are 12.9% of it, above the county-wide 9.7%.

How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

WilsonDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
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Data current as of:
Q3 2026

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Counties near Wilson County

The same traffic breakdown for the areas closest to Wilson County, Texas.

Need segment-level traffic data?

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