This page delivers traffic analytics for Wise County, Virginia. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Wise County, Virginia among 256 road miles divided in 3,360 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 402 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
3,232
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
7.6%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
29.9 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
7.1%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
49.5 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$50,205
Our data indicates an estimated average traffic volume of 3,232 vehicles per day in Wise County, Virginia that results in 804,886 vehicle-miles traveled per day (≈294 million per year). The traffic stream is comprised of an average of 1 truck for every 13 vehicles. Typical time spent behind the wheel per trip is 29.9 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the Virginia state averages: Wise's average daily traffic volume is 40% lower than the state average - 3,232 vehicles per day against 5,349 - suggesting less traffic load per road, a critical factor for logistics and site planning. Network-wide, Wise accounts for about 0.4% of Virginia's statewide total, at 804,886 vehicle-miles traveled per day (≈294 million per year). At 29.9 minutes, the average travel time is 5% lower than the state level. At 58% lower than the state level, the 7.1% congestion ratio signals smoother traffic flow - crucial for traffic control improvement and logistics planning. Wise carries more traffic than 40% of counties in Virginia. 25% of counties in Virginia have a shorter average travel time than Wise's 29.9 minutes.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
5,027
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
8.8%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
36.7 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
13.6%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
49.8 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$49,854
A significant volume of traffic in Wise County, Virginia utilizes the highway network. The average highway carries 5,027 vehicles per day, 79% more than the average non-highway road in the same area, which carries 2,812 vehicles per day. That average covers 109 highway road miles divided in 638 segments (average segment length 901 ft), together carrying 532,843 vehicle-miles traveled per day (≈194 million per year). Trucks constitute 8.8% of highway traffic.
Analytical insight
The concentration of trucks on highways (8.8%) is 33% lower than the state average for similar road classifications. This indicates Wise serves as a primarily local traffic hub. For logistics operators, this validates the importance of local access. Wise's highway truck share (8.8%) is higher than 19% of counties in Virginia. Wise's highway truck count is higher than 12% of counties in Virginia, at roughly 440 trucks per day.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
2,812
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
5.4%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
28.4 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
5.6%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
49.0 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$50,704
The non-highway road network in Wise County, Virginia supports a substantial volume of traffic. The average non-highway road carries 2,812 vehicles per day, 44% less than the average highway in the same area, which carries 5,027 vehicles per day. That average covers 147 non-highway road miles divided in 2,722 segments (average segment length 285 ft), together carrying 272,043 vehicle-miles traveled per day (≈99.3 million per year). Trucks constitute 5.4% of non-highway traffic.
Analytical insight
The concentration of trucks on non-highway roads is 39% lower than on highways. At 64% lower than the state level, the non-highway congestion ratio of 5.6% signals easier movement on local roads. Wise's overall average travel time exceeds 25% of counties in Virginia. Wise's average driver income exceeds 5% of counties in Virginia. 58% of counties in Virginia have a younger driver population than Wise.
Time-of-Day & Seasonal Patterns
Peak Traffic Windows
Weekday peaks:
AM peak 7:00 AM–9:00 AM and PM peak 4:00 PM–6:00 PM, with volumes reaching approximately 87% higher than the daily average.
Weekend traffic:
Weekend volumes run about 18% below weekday levels.
Seasonal Fluctuation
Busy season:
August–October is the high season, with volumes +4% versus the annual average.
Lowest month:
January is the quietest month, with volumes -13% versus the annual average.
Analytical insight
In Wise County, Virginia, the peak hour concentrates about 8% of the day's traffic, and seasonal swing is mild at +4% in high season.
Traffic Flow Profile Comparison
Metric
Wise
Virginia
Average
Difference
Traffic
3,232
5,349
-39.6%
Truck % (Total Traffic)
7.6%
9.6%
-20.6%
Truck % (Highway)
8.8%
13.1%
-33.1%
Avg. Travel Time
29.9 min
31.7 min
-5.4%
Frequently Asked Questions
The average daily traffic volume is calculated at 3,232 vehicles per day, providing a baseline for daily operations and site assessment.
Trip origins in Wise have higher average income than 5% of counties in Virginia.
The average travel time for drivers is 29.9 minutes, offering a standard metric for commute and delivery route planning.
Approximately 27% of highway traffic and 13% of non-highway traffic consists of vehicles whose trip originates outside Wise County, Virginia. This indicates that a portion of highway traffic is regional pass-through, while local roads are more representative of resident and commuter activity.
Trucks account for approximately 7.6% of the total traffic mix across all road types, with a significantly higher concentration of 8.8% on highways.
Weekday peaks occur between 7:00 AM and 9:00 AM in the morning and between 4:00 PM and 6:00 PM in the evening - about 87% above the daily average.
Drivers on Wise roads have a median age of 49 years, and the median household income of the neighborhoods trips originate from averages $50,205 - useful context for retail siting and customer profiling.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
