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Traffic heat map of Wise County, Virginia: 256 miles of roads shaded from blue (light) to red (heavy traffic), busiest on Orby Cantrell Highway and Norton Road

Wise County, Virginia Traffic Counts

Traffic analytics for Wise County, Virginia, calculated from real-world mobile and sensor networks on 3,360 road segments (256 road miles, about 402 ft each). Its busiest road, Orby Cantrell Highway, carries 18,393 vehicles a day, 5.7 times the average road. Use the figures below to move from assumptions to certainty on retail locations, logistics and road planning.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
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Total Traffic Volume & Performance in Wise County, Virginia

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day3,232
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

7.6%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

29.9 min
Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

7.1%
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

49.5 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$50,205

The average monitored road in Wise County, Virginia carries 3,232 vehicles per day. Across its 256 miles of monitored roads, that adds up to 804,886 vehicle-miles traveled per day (≈294 million per year). Trucks are a smaller part of the mix than across Virginia: 7.6% against 9.6%.

Congestion 58% below the Virginia average

At 3,232 vehicles per day, the average monitored road in Wise carries 40% less traffic than the state average of 5,349, suggesting less demand on each road - less drive-by exposure for retail, but easier access for deliveries. Network-wide, Wise accounts for about 0.4% of Virginia's statewide total of vehicle-miles. Wise carries less traffic than 60% of counties in Virginia.

Journey times run 5% lower than the state level, at 29.9 minutes on average. On travel time, Wise runs shorter than 75% of counties in Virginia.

The congestion ratio of 7.1% is 58% lower, pointing to smoother traffic flow than the state level - free-flowing roads make scheduled deliveries highly predictable.

Highway vs. Non-Highway Traffic Analysis

highway traffic icon

Highway Traffic in Wise County, Virginia

Trafficvehicles per day5,027
Trucks8.8%
Average travel time36.7 min
Congestion ratio13.6%
Drivers’ average age49.8 yrs
Drivers’ average income$49,854

A little more than half of the driving in Wise County, Virginia happens on highways: 66% of all vehicle-miles. The average highway carries 5,027 vehicles per day, 79% more than the average non-highway road in the same area, which carries 2,812 vehicles per day.

Highways make up 43% of the monitored road miles (109 miles, 638 segments), so they carry more than their share: 532,843 vehicle-miles traveled per day (≈194 million per year).

Fewer highway trucks than 88% of counties in Virginia

At 8.8%, highway truck share is 33% lower than the state average. Highways here mostly serve passenger trips, so local access matters more than long-haul routing for logistics operators.

Wise's highway truck share (8.8%) is lower than 81% of counties in Virginia. By raw truck volume, Wise carries fewer highway trucks than 88% of counties in Virginia.

non-highway traffic icon

Non-highway Traffic in Wise County, Virginia

Trafficvehicles per day2,812
Trucks5.4%
Average travel time28.4 min
Congestion ratio5.6%
Drivers’ average age49.0 yrs
Drivers’ average income$50,704

A significant share of driving in Wise County, Virginia, 34% of vehicle-miles, happens on local roads. On the average non-highway road, that comes to 2,812 vehicles per day.

Spread over 147 miles and 2,722 segments, 57% of the road network, local roads carry a lighter load per mile: 272,043 vehicle-miles traveled per day (≈99.3 million per year). The truck share on non-highway roads is 5.4%.

Drivers from lower-income areas than 95% of counties in Virginia

Compared to highways, non-highway routes see 39% fewer trucks by share.

The non-highway congestion ratio of 5.6% is 64% lower than the state level, suggesting more efficient local mobility than the state average.

Trip origins here have lower average income than 95% of counties in Virginia. Wise's median driver age is higher than 58% of counties in Virginia.

Time-of-Day & Seasonal Patterns

peak hours icon
Peak Traffic Windows
Weekday peaks:
AM peak 7:00 AM–9:00 AM and PM peak 4:00 PM–6:00 PM, with volumes reaching approximately 87% higher than the daily average.
Weekend traffic:
Weekends are somewhat quieter: volumes run about 18% below weekday levels, the usual weekend dip.
seasonal traffic icon
Seasonal Fluctuation
Busy season:
August–October is the high season, with volumes +4% versus the annual average.
Lowest month:
January is the quietest month, with volumes -13% versus the annual average - the usual winter low.

Data Finding: Hourly & Seasonal Patterns

In Wise County, Virginia, the peak hour concentrates about 8% of the day's traffic, and there is a noticeable seasonal swing of +4% in high season.

Wise County vs. Virginia Traffic Comparison

Wise County's biggest difference from the Virginia average is its average daily traffic per road, 40% below it. Its highway truck share is also 33% below.

MetricWise CountyVirginia averageDifference
Traffic3,2325,349-39.6%
Truck % (Total Traffic)7.6%9.6%-20.6%
Truck % (Highway)8.8%13.1%-33.1%
Avg. Travel Time29.9 min31.7 min-5.4%

How Wise County compares

Wise County moves more traffic than any nearby county or city

Set against the average of the 4 areas nearest to it, Wise County moves 2.8 times the total daily travel; it has the second busiest roads of the five. Bigger and busier at once: more road than the areas around it and heavier traffic on it, which makes it the centre of gravity for travel in this part of the map.

Wise County and the 4 nearest county-level areas by centroid distance, with the Virginia average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Wise County3,2327.6%804,88629.9 min7.1%
Norton City, Virginia3,9716.9%112,72931.9 min3.9%
Scott County, Virginia2,2028.8%500,19531.8 min7.0%
Letcher County, Kentucky2,2989.1%406,66624.1 min7.4%
Dickenson County, Virginia1,5417.2%117,04131.9 minN/A
Virginia average5,3499.6%N/A31.7 min16.8%

Wise County ranked within Virginia

Wise County sits in the bottom quarter of the Virginia field on average driver income, at #126 of 133.

Wise County ranked among 133 county-level areas in Virginia (1 = highest); measures without data in every county rank a smaller field, down to 118.
MeasureWise CountyVirginia rank
Traffic volume (AADT)3,232#80 of 133
Highway vehicle-miles per day532,843#66 of 118
Truck share on highways8.8%#96 of 118
Highway trucks per day440#104 of 118
Average travel time29.9 min#100 of 133
Average driver income$50,205#126 of 133
Average driver age49.5 yrs#56 of 133

Busiest roads in Wise County, Virginia

On their busiest stretches, the three busiest roads in Wise County carry 17,350 vehicles a day on average, 5.4 times the typical road in the county (3,232).

Orby Cantrell Highway is the busiest road, at 18,393 vehicles a day, 1,138 of them trucks (6.2%). Norton Road is practically level with it at 17,881. It tops the truck ranking too, with the most trucks.

Trips using Bull Run Road are long: a median of 43.5 minutes against 29.9 county-wide, the mark of a through route.

Traffic and freight follow different roads here: only 2 of the five busiest roads also make the top 5 for trucks.

Ranked by daily traffic (AADT)

Cars and light vehiclesTrucks
1Orby Cantrell HighwayMotorway · 18,393vehicles1,138trucks · 6.2%
Road class
Motorway
Median trip time
34.2 min
Drivers’ median age
49.8 yrs
Drivers’ average income
$49,910

Orby Cantrell Highway carries 5.7 times the county average on its busiest stretch, where the median trip lasts 34.2 minutes.

2Norton RoadPrimary road · 17,881vehicles711trucks · 4.0%
Road class
Primary road
Median trip time
27.0 min
Drivers’ median age
49.3 yrs
Drivers’ average income
$51,020

At 5.5 times the county average, Norton Road draws drivers from neighborhoods averaging $51,020 in household income.

3Main StreetSecondary road · 15,776vehicles604trucks · 3.8%
Road class
Secondary road
Median trip time
26.6 min
Drivers’ median age
49.1 yrs
Drivers’ average income
$50,123

Main Street carries 4.9 times the county average at its busiest, 604 of them trucks (3.8%, below the county-wide 7.6%).

4Park Avenue NortheastSecondary road · 14,047vehicles568trucks · 4.0%
Road class
Secondary road
Median trip time
28.5 min
Drivers’ median age
48.9 yrs
Drivers’ average income
$50,418

Park Avenue Northeast carries 4.3 times the county average on its busiest stretch, where the median trip lasts 28.5 minutes.

5Darden Drive NortheastSecondary road · 11,008vehicles443trucks · 4.0%
Road class
Secondary road
Median trip time
29.3 min
Drivers’ median age
49.1 yrs
Drivers’ average income
$47,805

At 3.4 times the county average, Darden Drive Northeast draws drivers from neighborhoods averaging $47,805 in household income.

Ranked by trucks per day

Cars and light vehiclesTrucks
1Orby Cantrell HighwayMotorway · #1 by traffic18,393vehicles1,138trucks · 6.2%
2Bull Run RoadTrunk road · 7,327vehicles782trucks · 10.7%
Road class
Trunk road
Median trip time
43.5 min
Drivers’ median age
49.3 yrs
Drivers’ average income
$48,056

The busiest stretch of Bull Run Road carries 2.3 times the county average; trucks are 10.7% of it, above the county-wide 7.6%.

3US 58 ALTTrunk road · 7,646vehicles774trucks · 10.1%
Road class
Trunk road
Median trip time
40.8 min
Drivers’ median age
49.0 yrs
Drivers’ average income
$49,464

US 58 ALT carries through traffic: the median trip using it lasts 40.8 minutes, against 29.9 for the county.

4Norton Coeburn RoadTrunk road · 9,767vehicles772trucks · 7.9%
Road class
Trunk road
Congestion ratio
10.4%
Median trip time
34.4 min
Drivers’ median age
49.4 yrs
Drivers’ average income
$50,212

On its busiest stretch, Norton Coeburn Road carries 3.0 times the county average; trucks are 7.9% of it, in line with the county-wide 7.6%.

5Norton RoadPrimary road · #2 by traffic17,881vehicles711trucks · 4.0%
How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

WiseDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
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Data current as of:
Q3 2026

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Counties near Wise County

The same traffic breakdown for the areas closest to Wise County, Virginia.

Need segment-level traffic data?

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