This page delivers traffic analytics for DeSoto County, Mississippi. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for DeSoto County, Mississippi among 591 road miles divided in 13,300 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 235 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
9,018
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
8.5%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
30.3 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
17.9%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
44.5 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$90,652
Our data indicates an estimated average traffic volume of 9,018 vehicles per day in DeSoto County, Mississippi that results in 4,938,606 vehicle-miles traveled per day (≈1.8 billion per year). The traffic stream is comprised of an average of 1 truck for every 12 vehicles. Typical time spent behind the wheel per trip is 30.3 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the Mississippi state averages: DeSoto sees 70% higher average daily traffic volume than the state average (9,018 vehicles per day against 5,319), suggesting more demand on each road - a critical factor for logistics and site planning. Across the whole network that adds up to 4,938,606 vehicle-miles traveled per day (≈1.8 billion per year), roughly 5.0% of Mississippi's statewide total. At 30.3 minutes, the average travel time is 1% lower than the state level. The congestion ratio of 17.9% is 18% higher, pointing to more pronounced congestion than the state level - crucial for traffic control improvement and logistics planning. By volume, DeSoto's 9,018 vehicles per day outpaces 98% of counties in Mississippi. 34% of counties in Mississippi have a shorter average travel time than DeSoto's 30.3 minutes.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
11,883
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
15.0%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
33.7 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
27.0%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
44.9 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$85,693
A significant volume of traffic in DeSoto County, Mississippi utilizes the highway network. The average highway carries 11,883 vehicles per day, 33% more than the average non-highway road in the same area, which carries 8,911 vehicles per day. That average covers 166 highway road miles divided in 478 segments (average segment length 1,835 ft), together carrying 1,925,473 vehicle-miles traveled per day (≈703 million per year). No more than 4 other counties in Mississippi move more traffic on their highways. Trucks constitute 15.0% of highway traffic.
Analytical insight
Highway truck concentration here runs 5% lower than the state average, at 15.0% - positioning DeSoto as a primarily local traffic hub. For logistics operators, this validates the importance of local access. By truck concentration, highways here outrank 55% of counties in Mississippi. 77% of counties in Mississippi see fewer highway trucks per day than DeSoto's roughly 1,787.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
8,911
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
4.4%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
30.2 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
17.5%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
44.4 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$92,707
The non-highway road network in DeSoto County, Mississippi supports a substantial volume of traffic. The average non-highway road carries 8,911 vehicles per day, 25% less than the average highway in the same area, which carries 11,883 vehicles per day. That average covers 425 non-highway road miles divided in 12,822 segments (average segment length 175 ft), together carrying 3,013,133 vehicle-miles traveled per day (≈1.1 billion per year). Trucks constitute 4.4% of non-highway traffic.
Analytical insight
Compared to highways, non-highway routes see 71% fewer trucks by share. At 17% higher than the state level, the non-highway congestion ratio of 17.5% signals more friction on local roads. DeSoto's overall average travel time exceeds 34% of counties in Mississippi. Trip origins here have higher average income than 99% of counties in Mississippi. The driver population here skews older than 15% of counties in Mississippi.
Time-of-Day & Seasonal Patterns
Peak Traffic Windows
Weekday peaks:
AM peak 7:00 AM–8:00 AM and PM peak 4:00 PM–7:00 PM, with volumes reaching approximately 76% higher than the daily average.
Weekend traffic:
Weekend volumes run about 8% below weekday levels.
Seasonal Fluctuation
Busy season:
September–November is the high season, with volumes +3% versus the annual average.
Lowest month:
January is the quietest month, with volumes -7% versus the annual average.
Analytical insight
In DeSoto County, Mississippi, the peak hour concentrates about 7% of the day's traffic, and seasonal swing is mild at +3% in high season.
Traffic Flow Profile Comparison
Metric
DeSoto
Mississippi
Average
Difference
Traffic
9,018
5,319
+69.6%
Truck % (Total Traffic)
8.5%
11.1%
-23.0%
Truck % (Highway)
15.0%
15.9%
-5.3%
Avg. Travel Time
30.3 min
30.7 min
-1.3%
Frequently Asked Questions
The average daily traffic volume is calculated at 9,018 vehicles per day, providing a baseline for daily operations and site assessment.
Trip origins in DeSoto have higher average income than 99% of counties in Mississippi.
The average travel time for drivers is 30.3 minutes, offering a standard metric for commute and delivery route planning.
Drivers on DeSoto roads have a median age of 44 years, and the median household income of the neighborhoods trips originate from averages $90,652 - useful context for retail siting and customer profiling.
Traffic volumes are typically 3% higher during September–November. Volumes drop to their lowest levels in January, averaging 8,404 vehicles per day - a 7% decrease from the annual average.
Approximately 26% of highway traffic and 7% of non-highway traffic consists of vehicles whose trip originates outside DeSoto County, Mississippi. This indicates that a portion of highway traffic is regional pass-through, while local roads are more representative of resident and commuter activity.
Trucks account for approximately 8.5% of the total traffic mix across all road types, with a significantly higher concentration of 15.0% on highways.
Weekday peaks occur between 7:00 AM and 8:00 AM in the morning and between 4:00 PM and 7:00 PM in the evening - about 76% above the daily average.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
