Need segment-level traffic data?

Identify traffic patterns street by street and analyze the exact corridors that matter to your project.

Get insights →
Traffic heat map of Highland County, Virginia: 23 miles of roads shaded from blue (light) to red (heavy traffic), busiest on Main Street and Jackson River Road

Highland County, Virginia Traffic Counts

Traffic analytics for Highland County, Virginia, calculated from real-world mobile and sensor networks on 245 road segments (23 road miles, about 499 ft each). Its roads are the quietest of any county in Virginia, at 444 vehicles a day on average. Use the figures below to move from assumptions to certainty on retail locations, logistics and road planning.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
Find my place
total traffic icon

Total Traffic Volume & Performance in Highland County, Virginia

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day444
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

16.3%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

60.6 min
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

60.0 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$68,949

Our data shows 444 vehicles per day on the average road in Highland County, Virginia, and 8,897 vehicle-miles traveled per day (≈3.2 million per year) across its 23 miles of monitored roads. Freight weighs heavily here: trucks are 16.3% of traffic, against 9.6% across Virginia.

The quietest roads of any county in Virginia

Highland's average daily traffic volume is 92% lower than the state average - 444 vehicles per day against 5,349 - suggesting less traffic load per road - very light roads: easy truck access, but little passing trade for roadside retail. Across the whole network, that travel is less than 0.1% of Virginia's statewide total. In fact, Highland has the lowest average traffic volume of any county in Virginia, at 444 vehicles per day.

Journey times run 92% higher than the state level, at 60.6 minutes on average. At 60.6 minutes, Highland also has the highest average travel time in Virginia.

Highway vs. Non-Highway Traffic Analysis

highway traffic icon

Highway Traffic in Highland County, Virginia

Trafficvehicles per day493
Trucks17.4%
Average travel time64.0 min
Drivers’ average age60.1 yrs
Drivers’ average income$70,160

Highways carry a significant share of travel in Highland County, Virginia: 30% of all vehicle-miles. The average highway carries 493 vehicles per day, 17% more than the average non-highway road in the same area, which carries 420 vehicles per day.

Their share of road miles is similar, 32% (8 miles in 79 segments), carrying 2,674 vehicle-miles traveled per day (≈976,010 per year).

The fewest highway trucks of any county in Virginia

At 17.4%, highway truck share is 33% higher than the state average. Highways here lean toward freight, so highway access is a real asset for logistics operators.

By truck concentration, highways here outrank 78% of counties in Virginia. By raw volume, Highland carries the lowest number of highway trucks in Virginia - roughly 62 trucks per day.

non-highway traffic icon

Non-highway Traffic in Highland County, Virginia

Trafficvehicles per day420
Trucks15.8%
Average travel time59.0 min
Drivers’ average age59.9 yrs
Drivers’ average income$68,634

Local roads carry more than half of all travel in Highland County, Virginia (70% of vehicle-miles). On the average non-highway road, that comes to 420 vehicles per day.

Their share of road miles is similar, 68% (16 miles in 166 segments), carrying 6,224 vehicle-miles traveled per day (≈2.3 million per year). The truck share on non-highway roads is 15.8%.

Older drivers than 99% of counties in Virginia

Compared to highways, non-highway routes see 9% fewer trucks by share.

62% of counties in Virginia see higher average driver income among trip origins than Highland. 99% of counties in Virginia have a younger driver population than Highland.

Time-of-Day & Seasonal Patterns

Data Finding: Hourly & Seasonal Patterns

In Highland County, Virginia, the peak hour concentrates about 7% of the day's traffic.

Highland County vs. Virginia Traffic Comparison

The average daily traffic per road sets Highland County apart: 92% below the Virginia average. Its average travel time, by contrast, is 92% above.

MetricHighland CountyVirginia averageDifference
Traffic4445,349-91.7%
Truck % (Total Traffic)16.3%9.6%+69.8%
Truck % (Highway)17.4%13.1%+33.0%
Avg. Travel Time60.6 min31.7 min+91.5%

How Highland County compares

Highland County moves the least traffic of its nearby counties

Compared with its 4 closest neighbours, Highland County moves 0.9% of the total daily travel and carries 82.1% less traffic on a typical road; it has the quietest roads of the five. Quiet roads and long journeys - a rural pattern, where the distance between destinations rather than the traffic on the way is what takes the time.

Highland County and the 4 nearest county-level areas by centroid distance, with the Virginia average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Highland County44416.3%8,89760.6 minN/A
Augusta County, Virginia3,92514.2%3,733,36329.5 min13.3%
Pendleton County, West Virginia2,25211.6%110,09520.9 min7.0%
Bath County, Virginia9609.4%31,51824.5 minN/A
Pocahontas County, West Virginia2,77013.7%93,16847.5 min8.2%
Virginia average5,3499.6%N/A31.7 min16.8%

Highland County ranked within Virginia

Highland County posts the highest average travel time of any county-level area in Virginia.

Highland County ranked among 133 county-level areas in Virginia (1 = highest); measures without data in every county rank a smaller field, down to 118.
MeasureHighland CountyVirginia rank
Traffic volume (AADT)444#133 of 133
Highway vehicle-miles per day2,674#118 of 118
Truck share on highways17.4%#27 of 118
Highway trucks per day86#118 of 118
Average travel time60.6 min#1 of 133
Average driver income$68,949#83 of 133
Average driver age60.0 yrs#2 of 133

Highland County ranks #1 of 133 on average travel time but #133 of 133 on average daily traffic volume. Some of the longest trips in Virginia on some of its emptiest roads - distance, not congestion, is what sets travel time here.

Busiest roads in Highland County, Virginia

The three busiest roads in Highland County average 990 vehicles a day, 2.2 times the county average of 444 across all its monitored roads.

Main Street is the busiest road, at 1,896 vehicles a day, 351 of them trucks (18.5%). No other road comes close: Jackson River Road, in second place, carries 592. It also carries the most trucks.

Trucks make up 87.1% of traffic on Rich Hills Road and 30.1% on Mountain Turnpike, against 16.3% across all roads in the county.

Mountain Turnpike is a local road at heart: the median trip using it lasts 10.5 minutes, against 60.6 for the county.

Ranked by daily traffic (AADT)

Cars and light vehiclesTrucks
1Main StreetTrunk road · 1,896vehicles351trucks · 18.5%
Road class
Trunk road
Median trip time
70.6 min
Drivers’ median age
60.2 yrs
Drivers’ average income
$70,683

On its busiest stretch, Main Street carries 4.3 times the county average; trucks are 18.5% of it, above the county-wide 16.3%.

2Jackson River RoadPrimary road · 592vehicles80trucks · 13.5%
Road class
Primary road
Median trip time
62.8 min
Drivers’ median age
59.9 yrs
Drivers’ average income
$69,701

Jackson River Road is busy by local standards, at 33% more than the county average on its busiest stretch; trucks are 13.5% of it, below the county-wide 16.3%.

3Highland TurnpikeTrunk road · 480vehicles66trucks · 13.7%
Road class
Trunk road
Median trip time
62.9 min
Drivers’ median age
60.1 yrs
Drivers’ average income
$70,030

Highland Turnpike peaks at 480 vehicles a day, 8% more than the county average; trucks are 13.7% of it, below the county-wide 16.3%.

4Potomac River RoadPrimary road · 280vehicles30trucks · 10.6%
Road class
Primary road
Median trip time
18.3 min
Drivers’ median age
59.9 yrs
Drivers’ average income
$64,650

Trips on Potomac River Road are short, a median 18.3 minutes against 60.6 county-wide, so it mostly serves local errands and commutes.

5Rich Hills RoadTertiary road · 216vehicles188trucks · 87.1%
Road class
Tertiary road
Median trip time
0.0 min

Rich Hills Road is a quieter road: its busiest stretch carries 51% less than the county average; trucks are 87.1% of it, above the county-wide 16.3%.

Ranked by trucks per day

Cars and light vehiclesTrucks
1Main StreetTrunk road · #1 by traffic1,896vehicles351trucks · 18.5%
2Rich Hills RoadTertiary road · #5 by traffic216vehicles188trucks · 87.1%
3Jackson River RoadPrimary road · #2 by traffic592vehicles80trucks · 13.5%
4Highland TurnpikeTrunk road · #3 by traffic480vehicles66trucks · 13.7%
5Mountain TurnpikeTrunk road · 146vehicles44trucks · 30.1%
Road class
Trunk road
Median trip time
10.5 min

Even at its busiest, Mountain Turnpike carries 67% less than the county average; trucks are 30.1% of it, above the county-wide 16.3%.

How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

HighlandDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
link arrow icon
Data current as of:
Q3 2026

Explore further

TrafficZoom platform

— street-level analytics and custom corridor reports.

Map AI

— demographics, housing and mobility data.

Counties near Highland County

The same traffic breakdown for the areas closest to Highland County, Virginia.

Need segment-level traffic data?

Identify traffic patterns street by street and analyze the exact corridors that matter to your project.