This page delivers traffic analytics for Highland County, Virginia. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Highland County, Virginia among 23 road miles divided in 245 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 499 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
444
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
16.3%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
60.6 min
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
60.0 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$68,949
Our data indicates an estimated average traffic volume of 444 vehicles per day in Highland County, Virginia that results in 8,897 vehicle-miles traveled per day (≈3.2 million per year). The traffic stream is comprised of an average of 1 truck for every 6 vehicles. Typical time spent behind the wheel per trip is 60.6 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the Virginia state averages: At 444 vehicles per day, the average monitored road in Highland carries 92% less traffic than the state average of 5,349 vehicles per day - a critical factor for logistics and site planning. Across the whole network that adds up to 8,897 vehicle-miles traveled per day (≈3.2 million per year), roughly 0.0% of Virginia's statewide total. The average trip takes 60.6 minutes, 92% higher than the state level. Highland stands out as having the lowest traffic volume in Virginia - 444 vehicles per day. At 60.6 minutes, Highland also has the highest average travel time in Virginia.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
493
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
17.4%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
64.0 min
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
60.1 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$70,160
A significant volume of traffic in Highland County, Virginia utilizes the highway network. The average highway carries 493 vehicles per day, 17% more than the average non-highway road in the same area, which carries 420 vehicles per day. That average covers 8 highway road miles divided in 79 segments (average segment length 503 ft), together carrying 2,674 vehicle-miles traveled per day (≈976,010 per year). Trucks constitute 17.4% of highway traffic.
Analytical insight
At 17.4%, highway truck share is 33% higher than the state average, marking Highland as a significant freight corridor - underscoring the importance of highway access for logistics operators. Highland's highway truck share (17.4%) is higher than 78% of counties in Virginia. Highland also moves the lowest raw count of highway trucks in Virginia, at roughly 62 per day.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
420
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
15.8%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
59.0 min
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
59.9 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$68,634
The non-highway road network in Highland County, Virginia supports a substantial volume of traffic. The average non-highway road carries 420 vehicles per day, 15% less than the average highway in the same area, which carries 493 vehicles per day. That average covers 16 non-highway road miles divided in 166 segments (average segment length 497 ft), together carrying 6,224 vehicle-miles traveled per day (≈2.3 million per year). Trucks constitute 15.8% of non-highway traffic.
Analytical insight
The concentration of trucks on non-highway roads is 9% lower than on highways. At 60.6 minutes, Highland's average travel time is the highest in Virginia. Trip origins here have higher average income than 38% of counties in Virginia. Highland's median driver age is higher than 99% of counties in Virginia.
Time-of-Day & Seasonal Patterns
Analytical insight
In Highland County, Virginia, the peak hour concentrates about 7% of the day's traffic.
Traffic Flow Profile Comparison
Metric
Highland
Virginia
Average
Difference
Traffic
444
5,349
-91.7%
Truck % (Total Traffic)
16.3%
9.6%
+69.8%
Truck % (Highway)
17.4%
13.1%
+33.0%
Avg. Travel Time
60.6 min
31.7 min
+91.5%
Frequently Asked Questions
The average daily traffic volume is calculated at 444 vehicles per day, providing a baseline for daily operations and site assessment.
Yes - at 60.6 minutes, Highland has the highest average travel time of any county in Virginia.
Weekday peaks occur between 7:00 AM and 10:00 AM in the morning and between 4:00 PM and 6:00 PM in the evening - about 78% above the daily average.
Drivers on Highland roads have a median age of 60 years, and the median household income of the neighborhoods trips originate from averages $68,949 - useful context for retail siting and customer profiling.
The average travel time for drivers is 60.6 minutes, offering a standard metric for commute and delivery route planning.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
