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Traffic heat map of Marshall County, Iowa: 377 miles of roads shaded from blue (light) to red (heavy traffic), busiest on Center Street and Lincoln Highway

Marshall County, Iowa Traffic Counts

Traffic analytics for Marshall County, Iowa, calculated from real-world mobile and sensor networks on 4,505 road segments (377 road miles, about 442 ft each). Its busiest road, Center Street, carries 15,789 vehicles a day, 6.5 times the average road. Use the figures below to move from assumptions to certainty on retail locations, logistics and road planning.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
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Total Traffic Volume & Performance in Marshall County, Iowa

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day2,446
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

9.3%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

35.7 min
Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

9.3%
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

47.9 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$79,543

The average monitored road in Marshall County, Iowa carries 2,446 vehicles per day. Across its 377 miles of monitored roads, that adds up to 943,012 vehicle-miles traveled per day (≈344 million per year). Trucks are a smaller part of the mix than across Iowa: 9.3% against 11.0%.

Busier roads than 78% of counties in Iowa

Marshall's average daily traffic volume is 20% lower than the state average - 2,446 vehicles per day against 3,042 - suggesting less traffic load per road - a critical factor for logistics and site planning. Across the whole network, that travel is about 1.1% of Iowa's statewide total. 78% of counties in Iowa see less traffic than Marshall's 2,446 vehicles per day.

Journey times run 8% higher than the state level, at 35.7 minutes on average. Its average travel time of 35.7 minutes is longer than 77% of counties in Iowa.

At 19% lower than the state level, the 9.3% congestion ratio signals smoother traffic flow - relevant for traffic control and delivery planning.

Highway vs. Non-Highway Traffic Analysis

highway traffic icon

Highway Traffic in Marshall County, Iowa

Trafficvehicles per day5,598
Trucks11.3%
Average travel time46.6 min
Congestion ratio12.3%
Drivers’ average age46.7 yrs
Drivers’ average income$83,533

Highways carry about half of all travel in Marshall County, Iowa, 47% of vehicle-miles. The average highway carries 5,598 vehicles per day, 142% more than the average non-highway road in the same area, which carries 2,310 vehicles per day.

With 21% of the road miles (80 miles in 187 segments), highways punch above their length, carrying 438,743 vehicle-miles traveled per day (≈160 million per year).

By highway travel volume, Marshall outranks 68% of counties in Iowa.

Lower highway truck share than 84% of counties in Iowa

Highway truck concentration here runs 30% lower than the state average, at 11.3%. Highways here mostly serve passenger trips, so local access matters more than long-haul routing for logistics operators.

By truck concentration, highways here trail 84% of counties in Iowa. Marshall's highway truck count is lower than 57% of counties in Iowa, at roughly 632 trucks per day.

non-highway traffic icon

Non-highway Traffic in Marshall County, Iowa

Trafficvehicles per day2,310
Trucks7.7%
Average travel time35.2 min
Congestion ratio9.2%
Drivers’ average age48.2 yrs
Drivers’ average income$77,830

Local roads carry about half of all travel in Marshall County, Iowa, 53% of vehicle-miles. On the average non-highway road, that comes to 2,310 vehicles per day.

Spread over 298 miles and 4,318 segments, 79% of the road network, local roads carry a lighter load per mile: 504,269 vehicle-miles traveled per day (≈184 million per year). About 1 in 13 vehicles on non-highway roads is a truck (7.7%).

Younger drivers than 76% of counties in Iowa

Non-highway roads carry a truck concentration that's 32% lower than the highway network.

The non-highway congestion ratio of 9.2% is 18% lower than the state level, suggesting more efficient local mobility than the state average.

Marshall's average driver income is higher than 74% of counties in Iowa. The driver population here skews younger than 76% of counties in Iowa.

Time-of-Day & Seasonal Patterns

Data Finding: Hourly & Seasonal Patterns

In Marshall County, Iowa, the peak hour concentrates about 7% of the day's traffic.

Marshall County vs. Iowa Traffic Comparison

Of the four measures, highway truck share differs most: Marshall County runs 30% below the Iowa average. Its average daily traffic per road is also 20% below.

MetricMarshall CountyIowa averageDifference
Traffic2,4463,042-19.6%
Truck % (Total Traffic)9.3%11.0%-15.1%
Truck % (Highway)11.3%16.1%-29.9%
Avg. Travel Time35.7 min33.0 min+8.2%

How Marshall County compares

Marshall County has the lowest truck share of its nearby counties

Nothing in this table sets Marshall County sharply apart from the 4 areas nearest to it, though it has the second busiest roads of the five.

Marshall County and the 4 nearest county-level areas by centroid distance, with the Iowa average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Marshall County2,4469.3%943,01235.7 min9.3%
Jasper County, Iowa2,01016.5%1,456,63534.7 min6.9%
Story County, Iowa4,22911.3%2,315,09031.1 min12.1%
Tama County, Iowa1,38211.0%485,32542.3 min5.6%
Hardin County, Iowa1,35813.1%555,11032.1 min6.0%
Iowa average3,04211.0%N/A33.0 min11.4%

Marshall County ranked within Iowa

Truck share on highways places Marshall County #59 of 70 in Iowa - the bottom quarter of the state.

Marshall County ranked among 99 county-level areas in Iowa (1 = highest); measures without data in every county rank a smaller field, down to 70.
MeasureMarshall CountyIowa rank
Traffic volume (AADT)2,446#23 of 99
Highway vehicle-miles per day438,743#23 of 70
Truck share on highways11.3%#59 of 70
Highway trucks per day632#40 of 70
Average travel time35.7 min#24 of 99
Average driver income$79,543#26 of 99
Average driver age47.9 yrs#75 of 99

The two ends of this table sit far apart: #23 of 99 on average daily traffic volume, against #59 of 70 on truck share on highways.

Busiest roads in Marshall County, Iowa

The three busiest roads in Marshall County average 14,019 vehicles a day, 5.7 times the county average of 2,446 across all its monitored roads.

Center Street leads with 15,789 vehicles a day, 837 of them trucks (5.3%). Lincoln Highway carries the most trucks, 1,501 a day (10.9% of its traffic), although it ranks #2 for all traffic.

Trips using IA 330 are long: a median of 52.5 minutes against 35.7 county-wide, the mark of a through route.

IA 330 draws drivers from wealthier areas: their neighborhoods average $100,700 in household income, 27% above the county's $79,543.

Ranked by daily traffic (AADT)

Cars and light vehiclesTrucks
1Center StreetSecondary road · 15,789vehicles837trucks · 5.3%
Road class
Secondary road
Congestion ratio
36.7%
Median trip time
40.6 min
Drivers’ median age
48.1 yrs
Drivers’ average income
$66,059

Center Street is one of the more congested roads here: trips take 37% longer than at free-flow speed, against 9% county-wide.

2Lincoln HighwayTrunk road · 13,789vehicles1,501trucks · 10.9%
Road class
Trunk road
Congestion ratio
17.1%
Median trip time
46.3 min
Drivers’ median age
48.5 yrs
Drivers’ average income
$73,354

A main artery: Lincoln Highway's busiest stretch carries 5.6 times the county average; trucks are 10.9% of it, above the county-wide 9.3%.

33rd AvenuePrimary road · 12,479vehicles1,015trucks · 8.1%
Road class
Primary road
Congestion ratio
30.2%
Median trip time
33.4 min
Drivers’ median age
48.3 yrs
Drivers’ average income
$72,081

Delays build on 3rd Avenue: its congestion ratio of 30% over free-flow time is well above the county's 9%.

43rd-6th StreetSecondary road · 9,064vehicles500trucks · 5.5%
Road class
Secondary road
Congestion ratio
22.5%
Median trip time
34.2 min
Drivers’ median age
48.3 yrs
Drivers’ average income
$74,017

3rd-6th Street carries 3.7 times the county average at its busiest, 500 of them trucks (5.5%, below the county-wide 9.3%).

56th StreetSecondary road · 8,527vehicles357trucks · 4.2%
Road class
Secondary road
Congestion ratio
20.0%
Median trip time
28.9 min
Drivers’ median age
48.3 yrs
Drivers’ average income
$77,251

6th Street carries 3.5 times the county average on its busiest stretch, where the median trip lasts 28.9 minutes.

Ranked by trucks per day

Cars and light vehiclesTrucks
1Lincoln HighwayTrunk road · #2 by traffic13,789vehicles1,501trucks · 10.9%
23rd AvenuePrimary road · #3 by traffic12,479vehicles1,015trucks · 8.1%
3Center StreetSecondary road · #1 by traffic15,789vehicles837trucks · 5.3%
4IA 330Trunk road · 6,112vehicles653trucks · 10.7%
Road class
Trunk road
Congestion ratio
10.0%
Median trip time
52.5 min
Drivers’ median age
42.9 yrs
Drivers’ average income
$100,700

At 2.5 times the county average, IA 330 draws drivers from neighborhoods averaging $100,700 in household income.

5Marshalltown BoulevardTrunk road · 5,501vehicles600trucks · 10.9%
Road class
Trunk road
Congestion ratio
10.3%
Median trip time
40.6 min
Drivers’ median age
48.6 yrs
Drivers’ average income
$86,715

The busiest stretch of Marshalltown Boulevard carries 2.2 times the county average; trucks are 10.9% of it, above the county-wide 9.3%.

How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

MarshallDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
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Data current as of:
Q3 2026

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Counties near Marshall County

The same traffic breakdown for the areas closest to Marshall County, Iowa.

Need segment-level traffic data?

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