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Traffic heat map of Story County, Iowa: 460 miles of roads shaded from blue (light) to red (heavy traffic), busiest on I 35 and I 35 Bus / US 30

Story County, Iowa Traffic Counts

How busy are the roads of Story County, Iowa? We measure 460 road miles, divided into 6,620 segments, with multi-sourced, cross-verified mobile and sensor data. Its drivers are the youngest of any county in Iowa, a median 38 years. The breakdown below covers volume, trucks, congestion and driver profiles for retailers, logistics planners and engineers.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
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total traffic icon

Total Traffic Volume & Performance in Story County, Iowa

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day4,229
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

11.3%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

31.1 min
Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

12.1%
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

37.6 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$82,852

Our data shows 4,229 vehicles per day on the average road in Story County, Iowa, and 2,315,090 vehicle-miles traveled per day (≈845 million per year) across its 460 miles of monitored roads. Trucks are 11.3% of traffic, close to the 11.0% across Iowa.

Busier roads than 96% of counties in Iowa

At 4,229 vehicles per day, the average monitored road in Story carries 39% more traffic than the state average of 3,042, suggesting more demand on each road - a busier backdrop for retail sites, at the cost of slower access. Network-wide, Story accounts for about 2.8% of Iowa's statewide total of vehicle-miles. Story carries more traffic than 96% of counties in Iowa.

Journey times run 6% lower than the state level, at 31.1 minutes on average. On travel time, Story runs shorter than 84% of counties in Iowa.

The congestion ratio of 12.1% runs slightly higher than the state level (6% higher).

Highway vs. Non-Highway Traffic Analysis

highway traffic icon

Highway Traffic in Story County, Iowa

Trafficvehicles per day9,703
Trucks15.8%
Average travel time42.8 min
Congestion ratio24.5%
Drivers’ average age40.8 yrs
Drivers’ average income$84,845

Travel in Story County, Iowa splits roughly evenly, with about half of it (55% of vehicle-miles) on highways. The average highway carries 9,703 vehicles per day, 142% more than the average non-highway road in the same area, which carries 4,012 vehicles per day.

Highways make up 23% of the monitored road miles (105 miles, 253 segments), so they carry more than their share: 1,262,173 vehicle-miles traveled per day (≈461 million per year).

93% of counties in Iowa move less traffic on their highways.

More highway trucks than 81% of counties in Iowa

At 15.8%, the highway truck share matches the state average for similar road classifications. The highway traffic mix is typical for Iowa: neither freight- nor commuter-dominated.

Story's highway truck share (15.8%) is higher than 61% of counties in Iowa. Story's highway truck count is higher than 81% of counties in Iowa, at roughly 1,531 trucks per day.

non-highway traffic icon

Non-highway Traffic in Story County, Iowa

Trafficvehicles per day4,012
Trucks5.9%
Average travel time30.7 min
Congestion ratio11.6%
Drivers’ average age36.4 yrs
Drivers’ average income$81,549

Travel in Story County, Iowa splits roughly evenly, with about half of it (45% of vehicle-miles) on local roads. The average non-highway road carries 4,012 vehicles per day.

Spread over 355 miles and 6,367 segments, 77% of the road network, local roads carry a lighter load per mile: 1,052,918 vehicle-miles traveled per day (≈384 million per year). Trucks make up 5.9% of non-highway traffic, about 1 in 17 vehicles.

The youngest drivers of any county in Iowa

Non-highway roads carry a truck concentration that's 63% lower than the highway network.

The non-highway congestion ratio of 11.6% is in line with the state level.

Trip origins here have higher average income than 87% of counties in Iowa. At 38 years, Story's median driver age is the lowest in Iowa.

Time-of-Day & Seasonal Patterns

peak hours icon
Peak Traffic Windows
Weekday peaks:
AM peak 10:00 AM–12:00 PM and a long afternoon plateau from 3:00 PM to 7:00 PM, with volumes reaching approximately 70% higher than the daily average.
Weekend traffic:
Weekends are much quieter: volumes run about 22% below weekday levels, the signature of a commute-driven road network.
seasonal traffic icon
Seasonal Fluctuation
Busy season:
April–June is the high season, with volumes +7% versus the annual average.
Lowest month:
January is the quietest month, with volumes -11% versus the annual average - the usual winter low.

Data Finding: Hourly & Seasonal Patterns

In Story County, Iowa, the peak hour concentrates about 7% of the day's traffic, and there is a noticeable seasonal swing of +7% in high season.

Story County vs. Iowa Traffic Comparison

Story County's biggest difference from the Iowa average is its average daily traffic per road, 39% above it.

MetricStory CountyIowa averageDifference
Traffic4,2293,042+39.1%
Truck % (Total Traffic)11.3%11.0%+2.5%
Truck % (Highway)15.8%16.1%-2.0%
Avg. Travel Time31.1 min33.0 min-5.7%

How Story County compares

Story County against nearby counties

Nothing in this table sets Story County sharply apart from the 4 areas nearest to it, though it has the second busiest roads of the five.

Story County and the 4 nearest county-level areas by centroid distance, with the Iowa average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Story County4,22911.3%2,315,09031.1 min12.1%
Polk County, Iowa7,6167.1%12,248,01032.6 min21.2%
Marshall County, Iowa2,4469.3%943,01235.7 min9.3%
Boone County, Iowa2,0469.4%693,00735.3 min8.0%
Hardin County, Iowa1,35813.1%555,11032.1 min6.0%
Iowa average3,04211.0%N/A33.0 min11.4%

Story County ranked within Iowa

Story County records the lowest average driver age in Iowa.

Story County ranked among 99 county-level areas in Iowa (1 = highest); measures without data in every county rank a smaller field, down to 70.
MeasureStory CountyIowa rank
Traffic volume (AADT)4,229#5 of 99
Highway vehicle-miles per day1,262,173#6 of 70
Truck share on highways15.8%#28 of 70
Highway trucks per day1,531#14 of 70
Average travel time31.1 min#83 of 99
Average driver income$82,852#14 of 99
Average driver age37.6 yrs#99 of 99

The two ends of this table sit far apart: #5 of 99 on average daily traffic volume, against #99 of 99 on average driver age.

Busiest roads in Story County, Iowa

Traffic concentrates on a few corridors: the three busiest roads average 28,895 vehicles a day, against 4,229 on the average road in Story County.

I 35 leads with 32,475 vehicles a day, 6,079 of them trucks (18.7%). It tops the truck ranking too, with the most trucks.

IA 330 carries longer journeys than most roads here, with a median trip of 51.9 minutes against 31.1 county-wide.

Drivers on IA 330 are noticeably older, with a median age of 45.1 against 37.6 across the county.

Trucks make up 18.7% of traffic on I 35, against 11.3% across all roads in the county.

Ranked by daily traffic (AADT)

Cars and light vehiclesTrucks
1I 35Motorway · 32,475vehicles6,079trucks · 18.7%
Road class
Motorway
Congestion ratio
32.8%
Median trip time
48.5 min
Drivers’ median age
41.5 yrs
Drivers’ average income
$89,341

Travel on I 35's busiest stretch runs 33% over free-flow time, against 12% across the county, so expect slower peak hours.

2I 35 Bus / US 30Motorway · 29,778vehicles2,736trucks · 9.2%
Road class
Motorway
Congestion ratio
31.4%
Median trip time
37.6 min
Drivers’ median age
39.1 yrs
Drivers’ average income
$76,046

I 35 Bus / US 30 carries 7.0 times the county average at its busiest, 2,736 of them trucks (9.2%, below the county-wide 11.3%).

3I 35 Business / US 30Motorway · 24,432vehicles2,024trucks · 8.3%
Road class
Motorway
Congestion ratio
35.1%
Median trip time
34.2 min
Drivers’ median age
39.1 yrs
Drivers’ average income
$74,700

I 35 Business / US 30 is one of the more congested roads here: trips take 35% longer than at free-flow speed, against 12% county-wide.

4US 30Motorway · 21,138vehicles1,561trucks · 7.4%
Road class
Motorway
Congestion ratio
27.9%
Median trip time
34.1 min
Drivers’ median age
39.3 yrs
Drivers’ average income
$73,829

US 30 carries 5.0 times the county average at its busiest, 1,561 of them trucks (7.4%, below the county-wide 11.3%).

5Duff AvenuePrimary road · 18,272vehicles986trucks · 5.4%
Road class
Primary road
Congestion ratio
27.2%
Median trip time
30.9 min
Drivers’ median age
38.5 yrs
Drivers’ average income
$75,931

Duff Avenue carries 4.3 times the county average on its busiest stretch, where the median trip lasts 30.9 minutes.

Ranked by trucks per day

Cars and light vehiclesTrucks
1I 35Motorway · #1 by traffic32,475vehicles6,079trucks · 18.7%
2I 35 Bus / US 30Motorway · #2 by traffic29,778vehicles2,736trucks · 9.2%
3I 35 Business / US 30Motorway · #3 by traffic24,432vehicles2,024trucks · 8.3%
4US 30Motorway · #4 by traffic21,138vehicles1,561trucks · 7.4%
5IA 330Trunk road · 10,713vehicles1,374trucks · 12.8%
Road class
Trunk road
Median trip time
51.9 min
Drivers’ median age
45.1 yrs
Drivers’ average income
$96,412

At 2.5 times the county average, IA 330 draws drivers from neighborhoods averaging $96,412 in household income.

How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

StoryDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
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Data current as of:
Q3 2026

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Counties near Story County

The same traffic breakdown for the areas closest to Story County, Iowa.

Need segment-level traffic data?

Identify traffic patterns street by street and analyze the exact corridors that matter to your project.