This page delivers traffic analytics for Rock County, Minnesota. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Rock County, Minnesota among 304 road miles divided in 2,111 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 761 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
1,579
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
13.8%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
35.5 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
5.8%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
47.3 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$72,838
Our data indicates an estimated average traffic volume of 1,579 vehicles per day in Rock County, Minnesota that results in 561,573 vehicle-miles traveled per day (≈205 million per year). The traffic stream is comprised of an average of 1 truck for every 7 vehicles. Typical time spent behind the wheel per trip is 35.5 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the Minnesota state averages: Rock's average daily traffic volume is 54% lower than the state average - 1,579 vehicles per day against 3,404 - suggesting less traffic load per road, a critical factor for logistics and site planning. Across the whole network that adds up to 561,573 vehicle-miles traveled per day (≈205 million per year), roughly 0.4% of Minnesota's statewide total. The average trip takes 35.5 minutes, 10% higher than the state level. The congestion ratio of 5.8% is 46% lower, pointing to smoother traffic flow than the state level - crucial for traffic control improvement and logistics planning. 44% of counties in Minnesota see less traffic than Rock's 1,579 vehicles per day. On travel time, Rock runs longer than 64% of counties in Minnesota.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
4,752
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
17.3%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
47.1 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
11.7%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
45.6 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$76,425
A significant volume of traffic in Rock County, Minnesota utilizes the highway network. The average highway carries 4,752 vehicles per day, 270% more than the average non-highway road in the same area, which carries 1,283 vehicles per day. That average covers 59 highway road miles divided in 180 segments (average segment length 1,744 ft), together carrying 346,715 vehicle-miles traveled per day (≈127 million per year). By highway travel volume, Rock outranks 54% of counties in Minnesota. Trucks constitute 17.3% of highway traffic.
Analytical insight
At 17.3%, highway truck share is 69% higher than the state average, marking Rock as a significant freight corridor - underscoring the importance of highway access for logistics operators. Rock's highway truck share (17.3%) is higher than 92% of counties in Minnesota. 80% of counties in Minnesota see fewer highway trucks per day than Rock's roughly 823.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
1,283
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
8.1%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
34.4 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
5.2%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
49.5 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$70,865
The non-highway road network in Rock County, Minnesota supports a substantial volume of traffic. The average non-highway road carries 1,283 vehicles per day, 73% less than the average highway in the same area, which carries 4,752 vehicles per day. That average covers 245 non-highway road miles divided in 1,931 segments (average segment length 670 ft), together carrying 214,858 vehicle-miles traveled per day (≈78.4 million per year). Trucks constitute 8.1% of non-highway traffic.
Analytical insight
Non-highway roads carry a truck concentration that's 54% lower than the highway network. The non-highway congestion ratio of 5.2% is 47% lower than the state level, suggesting more efficient local mobility than the state average. 64% of counties in Minnesota see shorter overall travel times than Rock. Trip origins here have higher average income than 37% of counties in Minnesota. Rock's median driver age is higher than 37% of counties in Minnesota.
Time-of-Day & Seasonal Patterns
Analytical insight
In Rock County, Minnesota, the peak hour concentrates about 7% of the day's traffic.
Traffic Flow Profile Comparison
Metric
Rock
Minnesota
Average
Difference
Traffic
1,579
3,404
-53.6%
Truck % (Total Traffic)
13.8%
8.1%
+70.6%
Truck % (Highway)
17.3%
10.3%
+68.8%
Avg. Travel Time
35.5 min
32.2 min
+10.0%
Frequently Asked Questions
The average daily traffic volume is calculated at 1,579 vehicles per day, providing a baseline for daily operations and site assessment.
Rock's highway truck share of 17.3% is higher than 92% of counties in Minnesota.
Drivers on Rock roads have a median age of 47 years, and the median household income of the neighborhoods trips originate from averages $72,838 - useful context for retail siting and customer profiling.
Approximately 62% of highway traffic and 8% of non-highway traffic consists of vehicles whose trip originates outside Rock County, Minnesota. This indicates that a portion of highway traffic is regional pass-through, while local roads are more representative of resident and commuter activity.
Weekday peaks occur between 7:00 AM and 12:00 PM in the morning and between 3:00 PM and 7:00 PM in the evening - about 72% above the daily average.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
