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Traffic heat map of Wadena County, Minnesota: 253 miles of roads shaded from blue (light) to red (heavy traffic), busiest on Mason Avenue and US 10

Wadena County, Minnesota Traffic Counts

Our Wadena County, Minnesota traffic data covers 1,633 road segments over 253 road miles, with an average segment of just 817 ft. Its busiest road, Mason Avenue, carries 14,836 vehicles a day, 8.1 times the average road. Whether you are evaluating a new retail location, planning routes or assessing infrastructure, these numbers replace guesswork.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
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Total Traffic Volume & Performance in Wadena County, Minnesota

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day1,837
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

8.5%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

36.1 min
Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

7.5%
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

49.9 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$60,801

Our data shows 1,837 vehicles per day on the average road in Wadena County, Minnesota, and 372,828 vehicle-miles traveled per day (≈136 million per year) across its 253 miles of monitored roads. Trucks are 8.5% of traffic, close to the 8.1% across Minnesota.

Traffic 46% below the Minnesota average

Wadena's average daily traffic volume is 46% lower than the state average - 1,837 vehicles per day against 3,404 - suggesting less traffic load per road - less drive-by exposure for retail, but easier access for deliveries. Across the whole network, that travel is about 0.3% of Minnesota's statewide total. 57% of counties in Minnesota see less traffic than Wadena's 1,837 vehicles per day.

The average trip takes 36.1 minutes, 12% higher than the state level. Its average travel time of 36.1 minutes is longer than 67% of counties in Minnesota.

Congestion runs 29% lower than the state level, at a ratio of 7.5%, which means smoother traffic flow - travel times are easy to plan around for scheduled deliveries.

Highway vs. Non-Highway Traffic Analysis

highway traffic icon

Highway Traffic in Wadena County, Minnesota

Trafficvehicles per day6,500
Trucks10.1%
Average travel time48.9 min
Congestion ratio20.2%
Drivers’ average age49.4 yrs
Drivers’ average income$61,621

A significant share of driving in Wadena County, Minnesota, 37% of vehicle-miles, happens on highways. The average highway carries 6,500 vehicles per day, 321% more than the average non-highway road in the same area, which carries 1,542 vehicles per day.

Yet highways are only 10% of the road network, 25 miles in 97 segments, so each mile of them is 3.8 times as busy as the average road mile.

A typical mix of freight and passenger traffic

At 10.1%, the highway truck share matches the state average for similar road classifications. The highway traffic mix is typical for Minnesota: neither freight- nor commuter-dominated.

Wadena's highway truck share (10.1%) is lower than 64% of counties in Minnesota. By raw truck volume, Wadena carries fewer highway trucks than 54% of counties in Minnesota.

non-highway traffic icon

Non-highway Traffic in Wadena County, Minnesota

Trafficvehicles per day1,542
Trucks7.6%
Average travel time35.3 min
Congestion ratio6.7%
Drivers’ average age50.3 yrs
Drivers’ average income$60,434

Local roads carry more than half of all travel in Wadena County, Minnesota (63% of vehicle-miles). On the average non-highway road, that comes to 1,542 vehicles per day.

Local roads make up 90% of the monitored road miles (228 miles in 1,536 segments) but carry less than their share of travel: 234,809 vehicle-miles traveled per day (≈85.7 million per year). Trucks make up 7.6% of non-highway traffic, about 1 in 13 vehicles.

Drivers from lower-income areas than 99% of counties in Minnesota

Compared to highways, non-highway routes see 25% fewer trucks by share.

Non-highway congestion (6.7%) runs 31% lower than the state average, pointing to smoother local traffic flow.

Wadena's average driver income is lower than 99% of counties in Minnesota. Wadena's median driver age is higher than 55% of counties in Minnesota.

Time-of-Day & Seasonal Patterns

Data Finding: Hourly & Seasonal Patterns

In Wadena County, Minnesota, the peak hour concentrates about 8% of the day's traffic.

Wadena County vs. Minnesota Traffic Comparison

Wadena County's biggest difference from the Minnesota average is its average daily traffic per road, 46% below it.

MetricWadena CountyMinnesota averageDifference
Traffic1,8373,404-46.0%
Truck % (Total Traffic)8.5%8.1%+5.7%
Truck % (Highway)10.1%10.3%-1.4%
Avg. Travel Time36.1 min32.2 min+12.0%

How Wadena County compares

Wadena County moves the least traffic of its nearby counties

Compared with its 4 closest neighbours, Wadena County moves 32.6% of the total daily travel; it has the busiest roads of the five. The mirror image of a big network: fewer road-miles carrying heavier traffic, so the travel here is concentrated rather than spread out.

Wadena County and the 4 nearest county-level areas by centroid distance, with the Minnesota average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Wadena County1,8378.5%372,82836.1 min7.5%
Hubbard County, Minnesota1,5997.7%696,31332.1 min5.5%
Otter Tail County, Minnesota1,48310.4%2,091,97832.7 min5.8%
Todd County, Minnesota1,10710.3%824,04536.2 min6.2%
Becker County, Minnesota1,7207.1%964,32934.7 min7.7%
Minnesota average3,4048.1%N/A32.2 min10.6%

Wadena County ranked within Minnesota

Average driver income places Wadena County #86 of 87 in Minnesota - the bottom quarter of the state.

Wadena County ranked among 87 county-level areas in Minnesota (1 = highest); measures without data in every county rank a smaller field, down to 81.
MeasureWadena CountyMinnesota rank
Traffic volume (AADT)1,837#38 of 87
Highway vehicle-miles per day138,019#62 of 81
Truck share on highways10.1%#52 of 81
Highway trucks per day658#44 of 81
Average travel time36.1 min#29 of 87
Average driver income$60,801#86 of 87
Average driver age49.9 yrs#40 of 87

The two ends of this table sit far apart: #29 of 87 on average travel time, against #86 of 87 on average driver income.

Busiest roads in Wadena County, Minnesota

Traffic concentrates on a few corridors: the three busiest roads average 12,567 vehicles a day, against 1,837 on the average road in Wadena County.

Mason Avenue is the busiest road, at 14,836 vehicles a day, 1,429 of them trucks (9.6%). It also carries the most trucks.

Trips using Main Street are long: a median of 57.4 minutes against 36.1 county-wide, the mark of a through route.

Ranked by daily traffic (AADT)

Cars and light vehiclesTrucks
1Mason AvenueTrunk road · 14,836vehicles1,429trucks · 9.6%
Road class
Trunk road
Median trip time
54.1 min
Drivers’ median age
49.8 yrs
Drivers’ average income
$62,238

Mason Avenue carries through traffic: the median trip using it lasts 54.1 minutes, against 36.1 for the county.

2US 10Trunk road · 12,376vehicles1,259trucks · 10.2%
Road class
Trunk road
Median trip time
55.4 min
Drivers’ median age
49.4 yrs
Drivers’ average income
$62,506

Drivers on US 10 are on long journeys, a median 55.4 minutes against 36.1 county-wide: a through route more than a local street.

3Ash Avenue NortheastTrunk road · 10,490vehicles867trucks · 8.3%
Road class
Trunk road
Congestion ratio
23.9%
Median trip time
39.8 min
Drivers’ median age
49.7 yrs
Drivers’ average income
$58,600

Travel on Ash Avenue Northeast's busiest stretch runs 24% over free-flow time, against 8% across the county, so expect slower peak hours.

4Main StreetTrunk road · 9,706vehicles1,000trucks · 10.3%
Road class
Trunk road
Median trip time
57.4 min
Drivers’ median age
49.2 yrs
Drivers’ average income
$62,694

At 5.3 times the county average, Main Street draws drivers from neighborhoods averaging $62,694 in household income.

5Ash Avenue NorthwestTrunk road · 8,491vehicles822trucks · 9.7%
Road class
Trunk road
Congestion ratio
19.1%
Median trip time
34.8 min
Drivers’ median age
48.5 yrs
Drivers’ average income
$63,218

Ash Avenue Northwest is one of the more congested roads here: trips take 19% longer than at free-flow speed, against 8% county-wide.

Ranked by trucks per day

Cars and light vehiclesTrucks
1Mason AvenueTrunk road · #1 by traffic14,836vehicles1,429trucks · 9.6%
2US 10Trunk road · #2 by traffic12,376vehicles1,259trucks · 10.2%
3Main StreetTrunk road · #4 by traffic9,706vehicles1,000trucks · 10.3%
4Ash Avenue NortheastTrunk road · #3 by traffic10,490vehicles867trucks · 8.3%
5Ash Avenue NorthwestTrunk road · #5 by traffic8,491vehicles822trucks · 9.7%
How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

WadenaDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
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Data current as of:
Q3 2026

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Counties near Wadena County

The same traffic breakdown for the areas closest to Wadena County, Minnesota.

Need segment-level traffic data?

Identify traffic patterns street by street and analyze the exact corridors that matter to your project.