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Traffic heat map of Wright County, Iowa: 242 miles of roads shaded from blue (light) to red (heavy traffic), busiest on I 35 and Central Avenue

Wright County, Iowa Traffic Counts

Traffic analytics for Wright County, Iowa, calculated from real-world mobile and sensor networks on 2,011 road segments (242 road miles, about 636 ft each). Its busiest road, I 35, carries 15,989 vehicles a day, 11.7 times the average road. Use the figures below to move from assumptions to certainty on retail locations, logistics and road planning.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
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Total Traffic Volume & Performance in Wright County, Iowa

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day1,363
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

15.0%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

34.9 min
Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

5.7%
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

51.6 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$66,953

The average monitored road in Wright County, Iowa carries 1,363 vehicles per day. Across its 242 miles of monitored roads, that adds up to 395,883 vehicle-miles traveled per day (≈144 million per year). At 15.0%, the truck share runs above the 11.0% across Iowa: about 1 in 7 vehicles.

Traffic 55% below the Iowa average

Wright's average daily traffic volume is 55% lower than the state average - 1,363 vehicles per day against 3,042 - suggesting less traffic load per road - very light roads: easy truck access, but little passing trade for roadside retail. In total volume terms, its road network carries about 0.5% of Iowa's statewide total of vehicle-miles. By volume, Wright's 1,363 vehicles per day trails 67% of counties in Iowa.

At 34.9 minutes, the average travel time is 6% higher than the state level. Its average travel time of 34.9 minutes is longer than 69% of counties in Iowa.

Congestion runs 50% lower than the state level, at a ratio of 5.7%, which means smoother traffic flow - fewer delays make delivery windows more reliable.

Highway vs. Non-Highway Traffic Analysis

highway traffic icon

Highway Traffic in Wright County, Iowa

Trafficvehicles per day7,979
Trucks23.3%
Average travel time69.7 min
Congestion ratio17.2%
Drivers’ average age48.5 yrs
Drivers’ average income$81,149

A significant share of driving in Wright County, Iowa, 33% of vehicle-miles, happens on highways. The average highway carries 7,979 vehicles per day, 509% more than the average non-highway road in the same area, which carries 1,310 vehicles per day.

Yet highways are only 7% of the road network, 16 miles in 16 segments, so each mile of them is 4.9 times as busy as the average road mile.

Higher highway truck share than 87% of counties in Iowa

At 23.3%, highway truck share is 45% higher than the state average. Highways here lean toward freight, so highway access is a real asset for logistics operators.

Wright's highway truck share (23.3%) is higher than 87% of counties in Iowa. Wright's highway truck count is higher than 80% of counties in Iowa, at roughly 1,859 trucks per day.

non-highway traffic icon

Non-highway Traffic in Wright County, Iowa

Trafficvehicles per day1,310
Trucks11.0%
Average travel time34.7 min
Congestion ratio5.6%
Drivers’ average age52.2 yrs
Drivers’ average income$66,096

A little more than half of the driving in Wright County, Iowa happens on local roads: 67% of all vehicle-miles. The average non-highway road carries 1,310 vehicles per day.

Local roads make up 93% of the monitored road miles (226 miles in 1,995 segments) but carry less than their share of travel: 265,485 vehicle-miles traveled per day (≈96.9 million per year). About 1 in 9 vehicles on non-highway roads is a truck (11.0%).

Drivers from lower-income areas than 82% of counties in Iowa

The concentration of trucks on non-highway roads is 53% lower than on highways.

The non-highway congestion ratio of 5.6% is 49% lower than the state level, suggesting more efficient local mobility than the state average.

Wright's average driver income is lower than 82% of counties in Iowa. Wright's median driver age is higher than 76% of counties in Iowa.

Time-of-Day & Seasonal Patterns

peak hours icon
Peak Traffic Windows
Weekday peaks:
AM peak 7:00 AM–9:00 AM and a long afternoon plateau from 3:00 PM to 7:00 PM, with volumes reaching approximately 73% higher than the daily average.
Weekend traffic:
Weekends are much quieter: volumes run about 27% below weekday levels, the signature of a commute-driven road network.
seasonal traffic icon
Seasonal Fluctuation
Busy season:
May–July is the high season, with volumes +7% versus the annual average.
Lowest month:
January is the quietest month, with volumes -14% versus the annual average - the usual winter low.

Data Finding: Hourly & Seasonal Patterns

In Wright County, Iowa, the peak hour concentrates about 7% of the day's traffic, and there is a noticeable seasonal swing of +7% in high season.

Wright County vs. Iowa Traffic Comparison

Wright County's biggest difference from the Iowa average is its average daily traffic per road, 55% below it. Its highway truck share, by contrast, is 45% above.

MetricWright CountyIowa averageDifference
Traffic1,3633,042-55.2%
Truck % (Total Traffic)15.0%11.0%+36.5%
Truck % (Highway)23.3%16.1%+44.7%
Avg. Travel Time34.9 min33.0 min+5.9%

How Wright County compares

Wright County against nearby counties

Wright County tracks the 4 areas around it closely - no measure in this table sets it far apart from the areas immediately next to it, though it has the second busiest roads of the five.

Wright County and the 4 nearest county-level areas by centroid distance, with the Iowa average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Wright County1,36315.0%395,88334.9 min5.7%
Hancock County, Iowa1,0299.2%275,79936.4 min5.6%
Humboldt County, Iowa1,2959.0%207,44332.6 min6.7%
Franklin County, Iowa1,36015.8%587,94535.0 min6.1%
Hamilton County, Iowa1,47017.2%1,145,47433.6 min6.1%
Iowa average3,04211.0%N/A33.0 min11.4%

Wright County ranked within Iowa

Truck share on highways places Wright County #10 of 70 in Iowa - the top quarter of the state.

Wright County ranked among 99 county-level areas in Iowa (1 = highest); measures without data in every county rank a smaller field, down to 70.
MeasureWright CountyIowa rank
Traffic volume (AADT)1,363#67 of 99
Highway vehicle-miles per day130,398#58 of 70
Truck share on highways23.3%#10 of 70
Highway trucks per day1,859#15 of 70
Average travel time34.9 min#31 of 99
Average driver income$66,953#81 of 99
Average driver age51.6 yrs#25 of 99

Wright County ranks #10 of 70 on truck share on highways but #58 of 70 on highway travel volume - the two describe the same roads and are worth reading together rather than either on its own.

Busiest roads in Wright County, Iowa

The three busiest roads in Wright County average 8,128 vehicles a day, 6.0 times the county average of 1,363 across all its monitored roads.

I 35 is the busiest road, at 15,989 vehicles a day, 3,725 of them trucks (23.3%). That is 3.4 times the next road, Central Avenue (4,671). It tops the truck ranking too, with the most trucks.

Trips using I 35 are long: a median of 69.7 minutes against 34.9 county-wide, the mark of a through route.

Trucks make up 23.3% of traffic on I 35, against 15.0% across all roads in the county.

Ranked by daily traffic (AADT)

Cars and light vehiclesTrucks
1I 35Motorway · 15,989vehicles3,725trucks · 23.3%
Road class
Motorway
Congestion ratio
17.2%
Median trip time
69.7 min
Drivers’ median age
48.5 yrs
Drivers’ average income
$81,149

Travel on I 35's busiest stretch runs 17% over free-flow time, against 6% across the county, so expect slower peak hours.

2Central AvenuePrimary road · 4,671vehicles591trucks · 12.7%
Road class
Primary road
Congestion ratio
11.1%
Median trip time
31.4 min
Drivers’ median age
52.5 yrs
Drivers’ average income
$62,516

On its busiest stretch, Central Avenue carries 3.4 times the county average; trucks are 12.7% of it, below the county-wide 15.0%.

3Commercial AvenuePrimary road · 3,725vehicles823trucks · 22.1%
Road class
Primary road
Congestion ratio
8.8%
Median trip time
33.7 min
Drivers’ median age
50.5 yrs
Drivers’ average income
$67,466

Commercial Avenue peaks at 3,725 vehicles a day, 2.7 times the county average; trucks are 22.1% of it, above the county-wide 15.0%.

4US 69Primary road · 3,384vehicles368trucks · 10.9%
Road class
Primary road
Congestion ratio
8.0%
Median trip time
44.5 min
Drivers’ median age
51.3 yrs
Drivers’ average income
$63,927

US 69 carries 2.5 times the county average at its busiest, 368 of them trucks (10.9%, below the county-wide 15.0%).

5River AvenuePrimary road · 3,314vehicles310trucks · 9.3%
Road class
Primary road
Congestion ratio
8.0%
Median trip time
35.7 min
Drivers’ median age
53.3 yrs
Drivers’ average income
$64,525

River Avenue carries 2.4 times the county average on its busiest stretch, where the median trip lasts 35.7 minutes.

Ranked by trucks per day

Cars and light vehiclesTrucks
1I 35Motorway · #1 by traffic15,989vehicles3,725trucks · 23.3%
2Commercial AvenuePrimary road · #3 by traffic3,725vehicles823trucks · 22.1%
3Central AvenuePrimary road · #2 by traffic4,671vehicles591trucks · 12.7%
4Iowa AvenuePrimary road · 3,042vehicles570trucks · 18.7%
Road class
Primary road
Congestion ratio
7.3%
Median trip time
33.6 min
Drivers’ median age
49.8 yrs
Drivers’ average income
$66,913

At 2.2 times the county average, Iowa Avenue draws drivers from neighborhoods averaging $66,913 in household income.

5IA 17Primary road · 2,553vehicles472trucks · 18.5%
Road class
Primary road
Congestion ratio
5.8%
Median trip time
33.7 min
Drivers’ median age
49.4 yrs
Drivers’ average income
$65,961

IA 17 carries 87% more than the county average at its busiest, 472 of them trucks (18.5%, above the county-wide 15.0%).

How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

WrightDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
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Data current as of:
Q3 2026

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Counties near Wright County

The same traffic breakdown for the areas closest to Wright County, Iowa.

Need segment-level traffic data?

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