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Traffic heat map of Bryan County, Oklahoma: 332 miles of roads shaded from blue (light) to red (heavy traffic), busiest on US 69 and Main Street

Bryan County, Oklahoma Traffic Counts

Traffic analytics for Bryan County, Oklahoma, calculated from real-world mobile and sensor networks on 4,849 road segments (332 road miles, about 362 ft each). Its busiest road, US 69, carries 40,494 vehicles a day, 9.2 times the average road. Use the figures below to move from assumptions to certainty on retail locations, logistics and road planning.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
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Total Traffic Volume & Performance in Bryan County, Oklahoma

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day4,408
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

13.8%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

33.4 min
Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

11.4%
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

46.8 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$59,188

Our data shows 4,408 vehicles per day on the average road in Bryan County, Oklahoma, and 1,658,573 vehicle-miles traveled per day (≈605 million per year) across its 332 miles of monitored roads. Trucks are 13.8% of traffic, more than the 11.2% across Oklahoma.

Busier roads than 78% of counties in Oklahoma

Bryan's average daily traffic volume is 20% lower than the state average - 4,408 vehicles per day against 5,504 - suggesting less traffic load per road - a factor worth weighing in site selection and logistics planning. Network-wide, Bryan accounts for about 1.6% of Oklahoma's statewide total of vehicle-miles. Bryan carries more traffic than 78% of counties in Oklahoma.

At 33.4 minutes, the average travel time matches the state level closely. Its average travel time of 33.4 minutes is shorter than 63% of counties in Oklahoma.

The congestion ratio of 11.4% runs slightly lower than the state level (8% lower).

Highway vs. Non-Highway Traffic Analysis

highway traffic icon

Highway Traffic in Bryan County, Oklahoma

Trafficvehicles per day9,472
Trucks17.2%
Average travel time36.6 min
Congestion ratio16.3%
Drivers’ average age46.9 yrs
Drivers’ average income$59,309

A little more than half of the driving in Bryan County, Oklahoma happens on highways: 70% of all vehicle-miles. The average highway carries 9,472 vehicles per day, 195% more than the average non-highway road in the same area, which carries 3,213 vehicles per day.

With 33% of the road miles (110 miles in 926 segments), highways punch above their length, carrying 1,154,188 vehicle-miles traveled per day (≈421 million per year).

That is more highway travel volume than 92% of counties in Oklahoma.

More highway trucks than 75% of counties in Oklahoma

Highway truck concentration here runs 8% higher than the state average, at 17.2%. The highway traffic mix is typical for Oklahoma: neither freight- nor commuter-dominated.

Bryan's highway truck share (17.2%) is higher than 53% of counties in Oklahoma. By raw truck volume, Bryan carries more highway trucks than 75% of counties in Oklahoma.

non-highway traffic icon

Non-highway Traffic in Bryan County, Oklahoma

Trafficvehicles per day3,213
Trucks5.9%
Average travel time32.7 min
Congestion ratio10.2%
Drivers’ average age46.5 yrs
Drivers’ average income$59,049

Local roads carry a significant share of travel in Bryan County, Oklahoma: 30% of all vehicle-miles. The average non-highway road carries 3,213 vehicles per day.

Local roads make up 67% of the monitored road miles (223 miles in 3,923 segments) but carry less than their share of travel: 504,385 vehicle-miles traveled per day (≈184 million per year). The truck share on non-highway roads is 5.9%.

Local roads carry 66% fewer trucks by share than highways

Non-highway roads carry a truck concentration that's 66% lower than the highway network.

Non-highway congestion (10.2%) runs slightly lower than the state level (13% lower).

Trip origins here have lower average income than 63% of counties in Oklahoma. The driver population here skews younger than 51% of counties in Oklahoma.

Time-of-Day & Seasonal Patterns

Data Finding: Hourly & Seasonal Patterns

In Bryan County, Oklahoma, the peak hour concentrates about 7% of the day's traffic.

Bryan County vs. Oklahoma Traffic Comparison

Of the four measures, truck share differs most: Bryan County runs 23% above the Oklahoma average. Its average daily traffic per road, by contrast, is 20% below.

MetricBryan CountyOklahoma averageDifference
Traffic4,4085,504-19.9%
Truck % (Total Traffic)13.8%11.2%+22.5%
Truck % (Highway)17.2%16.0%+7.7%
Avg. Travel Time33.4 min32.7 min+2.4%

How Bryan County compares

Bryan County moves more traffic than any nearby county

Compared with its 4 closest neighbours, Bryan County moves 2.2 times the total daily travel; it has the second busiest roads of the five. It is bigger rather than busier: the extra travel comes from carrying more road, not from heavier roads.

Bryan County and the 4 nearest county-level areas by centroid distance, with the Oklahoma average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Bryan County4,40813.8%1,658,57333.4 min11.4%
Fannin County, Texas2,6639.5%1,058,76431.6 min8.4%
Marshall County, Oklahoma3,7848.5%417,84332.9 min10.1%
Johnston County, Oklahoma2,2829.3%322,83034.6 min6.0%
Atoka County, Oklahoma6,61916.2%1,246,63939.5 min12.0%
Oklahoma average5,50411.2%N/A32.7 min12.3%

Bryan County ranked within Oklahoma

Highway travel volume places Bryan County #6 of 65 in Oklahoma - the top quarter of the state.

Bryan County ranked among 77 county-level areas in Oklahoma (1 = highest); measures without data in every county rank a smaller field, down to 65.
MeasureBryan CountyOklahoma rank
Traffic volume (AADT)4,408#18 of 77
Highway vehicle-miles per day1,154,188#6 of 65
Truck share on highways17.2%#31 of 65
Highway trucks per day1,629#17 of 65
Average travel time33.4 min#49 of 77
Average driver income$59,188#49 of 77
Average driver age46.8 yrs#40 of 77

Busiest roads in Bryan County, Oklahoma

Traffic concentrates on a few corridors: the three busiest roads average 23,525 vehicles a day, against 4,408 on the average road in Bryan County.

US 69 is the busiest road, at 40,494 vehicles a day, 6,324 of them trucks (15.6%). That is 2.3 times the next road, Main Street (17,397). It tops the truck ranking too, with the most trucks.

Trucks make up 21.8% of traffic on Katy Memorial Expressway, against 13.8% across all roads in the county.

Ranked by daily traffic (AADT)

Cars and light vehiclesTrucks
1US 69Trunk road · 40,494vehicles6,324trucks · 15.6%
Road class
Trunk road
Median trip time
33.2 min
Drivers’ median age
46.8 yrs
Drivers’ average income
$64,297

US 69 carries 9.2 times the county average on its busiest stretch, where the median trip lasts 33.2 minutes.

2Main StreetTrunk road · 17,397vehicles1,525trucks · 8.8%
Road class
Trunk road
Congestion ratio
19.0%
Median trip time
32.1 min
Drivers’ median age
47.8 yrs
Drivers’ average income
$59,277

Delays build on Main Street: its congestion ratio of 19% over free-flow time is well above the county's 11%.

3Katy Memorial ExpresswayMotorway · 12,685vehicles2,767trucks · 21.8%
Road class
Motorway
Median trip time
43.0 min
Drivers’ median age
47.9 yrs
Drivers’ average income
$63,309

The busiest stretch of Katy Memorial Expressway carries 2.9 times the county average; trucks are 21.8% of it, above the county-wide 13.8%.

4US 70Trunk road · 9,722vehicles950trucks · 9.8%
Road class
Trunk road
Congestion ratio
12.3%
Median trip time
33.2 min
Drivers’ median age
47.4 yrs
Drivers’ average income
$58,229

On its busiest stretch, US 70 carries 2.2 times the county average; trucks are 9.8% of it, below the county-wide 13.8%.

5Durant BypassMotorway · 8,625vehicles870trucks · 10.1%
Road class
Motorway
Congestion ratio
10.3%
Median trip time
31.3 min
Drivers’ median age
46.6 yrs
Drivers’ average income
$60,459

Durant Bypass peaks at 8,625 vehicles a day, 2.0 times the county average; trucks are 10.1% of it, below the county-wide 13.8%.

Ranked by trucks per day

Cars and light vehiclesTrucks
1US 69Trunk road · #1 by traffic40,494vehicles6,324trucks · 15.6%
2Katy Memorial ExpresswayMotorway · #3 by traffic12,685vehicles2,767trucks · 21.8%
3Main StreetTrunk road · #2 by traffic17,397vehicles1,525trucks · 8.8%
4US 70Trunk road · #4 by traffic9,722vehicles950trucks · 9.8%
5Durant BypassMotorway · #5 by traffic8,625vehicles870trucks · 10.1%
How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

BryanDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
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Data current as of:
Q3 2026

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Counties near Bryan County

The same traffic breakdown for the areas closest to Bryan County, Oklahoma.

Need segment-level traffic data?

Identify traffic patterns street by street and analyze the exact corridors that matter to your project.