This page delivers traffic analytics for Bryan County, Oklahoma. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Bryan County, Oklahoma among 332 road miles divided in 4,849 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 362 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
4,408
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
13.8%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
33.4 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
11.4%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
46.8 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$59,188
Our data indicates an estimated average traffic volume of 4,408 vehicles per day in Bryan County, Oklahoma that results in 1,658,573 vehicle-miles traveled per day (≈605 million per year). The traffic stream is comprised of an average of 1 truck for every 7 vehicles. Typical time spent behind the wheel per trip is 33.4 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the Oklahoma state averages: Bryan sees 20% lower average daily traffic volume than the state average (4,408 vehicles per day against 5,504), suggesting less demand on each road - a critical factor for logistics and site planning. Across the whole network that adds up to 1,658,573 vehicle-miles traveled per day (≈605 million per year), roughly 1.6% of Oklahoma's statewide total. The average trip takes 33.4 minutes, 2% higher than the state level. Congestion runs 8% lower than the state level, at a ratio of 11.4% - smoother traffic flow - crucial for traffic control improvement and logistics planning. By volume, Bryan's 4,408 vehicles per day outpaces 78% of counties in Oklahoma. Its average travel time of 33.4 minutes is longer than 37% of counties in Oklahoma.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
9,472
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
17.2%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
36.6 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
16.3%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
46.9 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$59,309
A significant volume of traffic in Bryan County, Oklahoma utilizes the highway network. The average highway carries 9,472 vehicles per day, 195% more than the average non-highway road in the same area, which carries 3,213 vehicles per day. That average covers 110 highway road miles divided in 926 segments (average segment length 626 ft), together carrying 1,154,188 vehicle-miles traveled per day (≈421 million per year). 92% of counties in Oklahoma move less traffic on their highways. Trucks constitute 17.2% of highway traffic.
Analytical insight
At 17.2%, highway truck share is 8% higher than the state average, marking Bryan as a significant freight corridor - underscoring the importance of highway access for logistics operators. By truck concentration, highways here outrank 53% of counties in Oklahoma. Bryan's highway truck count is higher than 75% of counties in Oklahoma, at roughly 1,629 trucks per day.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
3,213
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
5.9%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
32.7 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
10.2%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
46.5 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$59,049
The non-highway road network in Bryan County, Oklahoma supports a substantial volume of traffic. The average non-highway road carries 3,213 vehicles per day, 66% less than the average highway in the same area, which carries 9,472 vehicles per day. That average covers 223 non-highway road miles divided in 3,923 segments (average segment length 300 ft), together carrying 504,385 vehicle-miles traveled per day (≈184 million per year). Trucks constitute 5.9% of non-highway traffic.
Analytical insight
The concentration of trucks on non-highway roads is 66% lower than on highways. Non-highway congestion (10.2%) runs 13% lower than the state average, pointing to smoother local traffic flow. Overall, average travel time here is longer than 37% of counties in Oklahoma. 37% of counties in Oklahoma see lower average driver income among trip origins than Bryan. The driver population here skews older than 49% of counties in Oklahoma.
Time-of-Day & Seasonal Patterns
Analytical insight
In Bryan County, Oklahoma, the peak hour concentrates about 7% of the day's traffic.
Traffic Flow Profile Comparison
Metric
Bryan
Oklahoma
Average
Difference
Traffic
4,408
5,504
-19.9%
Truck % (Total Traffic)
13.8%
11.2%
+22.5%
Truck % (Highway)
17.2%
16.0%
+7.7%
Avg. Travel Time
33.4 min
32.7 min
+2.4%
Frequently Asked Questions
The average daily traffic volume is calculated at 4,408 vehicles per day, providing a baseline for daily operations and site assessment.
Bryan carries more highway trucks by raw volume than 75% of counties in Oklahoma, at roughly 1,629 per day.
Drivers on Bryan roads have a median age of 47 years, and the median household income of the neighborhoods trips originate from averages $59,188 - useful context for retail siting and customer profiling.
Trucks account for approximately 13.8% of the total traffic mix across all road types, with a significantly higher concentration of 17.2% on highways.
Weekday peaks occur between 7:00 AM and 8:00 AM in the morning and between 3:00 PM and 7:00 PM in the evening - about 67% above the daily average.
Approximately 23% of highway traffic and 6% of non-highway traffic consists of vehicles whose trip originates outside Bryan County, Oklahoma. This indicates that a portion of highway traffic is regional pass-through, while local roads are more representative of resident and commuter activity.
The average travel time for drivers is 33.4 minutes, offering a standard metric for commute and delivery route planning.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
