This page delivers traffic analytics for Marshall County, Oklahoma. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Marshall County, Oklahoma among 145 road miles divided in 1,491 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 513 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
3,784
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
8.5%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
32.9 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
10.1%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
47.4 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$55,780
Our data indicates an estimated average traffic volume of 3,784 vehicles per day in Marshall County, Oklahoma that results in 417,843 vehicle-miles traveled per day (≈153 million per year). The traffic stream is comprised of an average of 1 truck for every 12 vehicles. Typical time spent behind the wheel per trip is 32.9 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the Oklahoma state averages: Marshall's average daily traffic volume is 31% lower than the state average - 3,784 vehicles per day against 5,504 - suggesting less traffic load per road, a critical factor for logistics and site planning. Network-wide, Marshall accounts for about 0.4% of Oklahoma's statewide total, at 417,843 vehicle-miles traveled per day (≈153 million per year). At 32.9 minutes, the average travel time matches the state level closely. Congestion runs 18% lower than the state level, at a ratio of 10.1% - smoother traffic flow - crucial for traffic control improvement and logistics planning. By volume, Marshall's 3,784 vehicles per day outpaces 67% of counties in Oklahoma. Its average travel time of 32.9 minutes is longer than 28% of counties in Oklahoma.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
8,166
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
9.7%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
35.0 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
21.4%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
47.3 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$56,926
A significant volume of traffic in Marshall County, Oklahoma utilizes the highway network. The average highway carries 8,166 vehicles per day, 371% more than the average non-highway road in the same area, which carries 1,734 vehicles per day. That average covers 26 highway road miles divided in 475 segments (average segment length 285 ft), together carrying 180,609 vehicle-miles traveled per day (≈65.9 million per year). Trucks constitute 9.7% of highway traffic.
Analytical insight
At 9.7%, highway truck share is 39% lower than the state average, marking Marshall as a primarily local traffic hub - underscoring the importance of local access for logistics operators. By truck concentration, highways here outrank 3% of counties in Oklahoma. 39% of counties in Oklahoma see fewer highway trucks per day than Marshall's roughly 794.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
1,734
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
7.6%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
31.9 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
4.8%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
48.7 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$54,596
The non-highway road network in Marshall County, Oklahoma supports a substantial volume of traffic. The average non-highway road carries 1,734 vehicles per day, 79% less than the average highway in the same area, which carries 8,166 vehicles per day. That average covers 119 non-highway road miles divided in 1,016 segments (average segment length 620 ft), together carrying 237,234 vehicle-miles traveled per day (≈86.6 million per year). Trucks constitute 7.6% of non-highway traffic.
Analytical insight
Non-highway roads carry a truck concentration that's 22% lower than the highway network. Non-highway congestion (4.8%) runs 59% lower than the state average, pointing to smoother local traffic flow. Marshall's overall average travel time exceeds 28% of counties in Oklahoma. Marshall's average driver income exceeds 25% of counties in Oklahoma. The driver population here skews older than 57% of counties in Oklahoma.
Time-of-Day & Seasonal Patterns
Analytical insight
In Marshall County, Oklahoma, the peak hour concentrates about 7% of the day's traffic.
Traffic Flow Profile Comparison
Metric
Marshall
Oklahoma
Average
Difference
Traffic
3,784
5,504
-31.3%
Truck % (Total Traffic)
8.5%
11.2%
-24.1%
Truck % (Highway)
9.7%
16.0%
-39.1%
Avg. Travel Time
32.9 min
32.7 min
+0.6%
Frequently Asked Questions
The average daily traffic volume is calculated at 3,784 vehicles per day, providing a baseline for daily operations and site assessment.
Marshall's average travel time of 32.9 minutes is longer than 28% of counties in Oklahoma.
Drivers on Marshall roads have a median age of 47 years, and the median household income of the neighborhoods trips originate from averages $55,780 - useful context for retail siting and customer profiling.
Trucks account for approximately 8.5% of the total traffic mix across all road types, with a significantly higher concentration of 9.7% on highways.
The average travel time for drivers is 32.9 minutes, offering a standard metric for commute and delivery route planning.
Weekday peaks occur between 10:00 AM and 12:00 PM in the morning and between 3:00 PM and 7:00 PM in the evening - about 68% above the daily average.
Approximately 28% of highway traffic and 13% of non-highway traffic consists of vehicles whose trip originates outside Marshall County, Oklahoma. This indicates that a portion of highway traffic is regional pass-through, while local roads are more representative of resident and commuter activity.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
