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Traffic heat map of Marshall County, Oklahoma: 145 miles of roads shaded from blue (light) to red (heavy traffic), busiest on 1st Street and US 70

Marshall County, Oklahoma Traffic Counts

Its busiest road, 1st Street, carries 12,928 vehicles a day, 3.4 times the average road. This page breaks down traffic in Marshall County, Oklahoma across 145 miles of monitored roads split into 1,491 segments, using multi-sourced mobile and sensor data. It goes beyond raw counts to truck flow, congestion and who is driving, so site selection and route planning rest on evidence.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
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Total Traffic Volume & Performance in Marshall County, Oklahoma

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day3,784
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

8.5%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

32.9 min
Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

10.1%
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

47.4 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$55,780

The average monitored road in Marshall County, Oklahoma carries 3,784 vehicles per day. Across its 145 miles of monitored roads, that adds up to 417,843 vehicle-miles traveled per day (≈153 million per year). Trucks are a smaller part of the mix than across Oklahoma: 8.5% against 11.2%.

Shorter trips than 72% of counties in Oklahoma

Marshall's average daily traffic volume is 31% lower than the state average - 3,784 vehicles per day against 5,504 - suggesting less traffic load per road - lighter roads for freight, but less passing trade for roadside retail. Across the whole network, that travel is about 0.4% of Oklahoma's statewide total. 67% of counties in Oklahoma see less traffic than Marshall's 3,784 vehicles per day.

The average trip takes 32.9 minutes, on par with the state level. 72% of counties in Oklahoma have a longer average travel time than Marshall's 32.9 minutes.

At 18% lower than the state level, the 10.1% congestion ratio signals smoother traffic flow - relevant for traffic control and delivery planning.

Highway vs. Non-Highway Traffic Analysis

highway traffic icon

Highway Traffic in Marshall County, Oklahoma

Trafficvehicles per day8,166
Trucks9.7%
Average travel time35.0 min
Congestion ratio21.4%
Drivers’ average age47.3 yrs
Drivers’ average income$56,926

Highways carry a significant share of travel in Marshall County, Oklahoma: 43% of all vehicle-miles. The average highway carries 8,166 vehicles per day, 371% more than the average non-highway road in the same area, which carries 1,734 vehicles per day.

With 18% of the road miles (26 miles in 475 segments), highways punch above their length, carrying 180,609 vehicle-miles traveled per day (≈65.9 million per year).

Lower highway truck share than 97% of counties in Oklahoma

At 9.7%, highway truck share is 39% lower than the state average. Highways here mostly serve passenger trips, so local access matters more than long-haul routing for logistics operators.

By truck concentration, highways here trail 97% of counties in Oklahoma. Marshall's highway truck count is lower than 61% of counties in Oklahoma, at roughly 794 trucks per day.

non-highway traffic icon

Non-highway Traffic in Marshall County, Oklahoma

Trafficvehicles per day1,734
Trucks7.6%
Average travel time31.9 min
Congestion ratio4.8%
Drivers’ average age48.7 yrs
Drivers’ average income$54,596

Local roads carry more than half of all travel in Marshall County, Oklahoma (57% of vehicle-miles). The average non-highway road carries 1,734 vehicles per day.

Local roads make up 82% of the monitored road miles (119 miles in 1,016 segments) but carry less than their share of travel: 237,234 vehicle-miles traveled per day (≈86.6 million per year). About 1 in 13 vehicles on non-highway roads is a truck (7.6%).

Local congestion 59% below the Oklahoma average

Non-highway roads carry a truck concentration that's 22% lower than the highway network.

Non-highway congestion (4.8%) runs 59% lower than the state average, pointing to smoother local traffic flow.

Trip origins here have lower average income than 75% of counties in Oklahoma. 57% of counties in Oklahoma have a younger driver population than Marshall.

Time-of-Day & Seasonal Patterns

Data Finding: Hourly & Seasonal Patterns

In Marshall County, Oklahoma, the peak hour concentrates about 7% of the day's traffic.

Marshall County vs. Oklahoma Traffic Comparison

Of the four measures, highway truck share differs most: Marshall County runs 39% below the Oklahoma average. Its average daily traffic per road is also 31% below.

MetricMarshall CountyOklahoma averageDifference
Traffic3,7845,504-31.3%
Truck % (Total Traffic)8.5%11.2%-24.1%
Truck % (Highway)9.7%16.0%-39.1%
Avg. Travel Time32.9 min32.7 min+0.6%

How Marshall County compares

Marshall County against nearby counties

Compared with its 4 closest neighbours, Marshall County moves 23.6% of the total daily travel and runs 5.1 percentage points less truck traffic; it has the third busiest roads of the five. The same kind of road, just less of it: traffic per road matches the areas around it while the network itself is smaller.

Marshall County and the 4 nearest county-level areas by centroid distance, with the Oklahoma average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Marshall County3,7848.5%417,84332.9 min10.1%
Johnston County, Oklahoma2,2829.3%322,83034.6 min6.0%
Love County, Oklahoma2,89121.7%799,22529.2 min9.7%
Grayson County, Texas4,5019.8%4,293,97931.5 min12.8%
Bryan County, Oklahoma4,40813.8%1,658,57333.4 min11.4%
Oklahoma average5,50411.2%N/A32.7 min12.3%

Marshall County ranked within Oklahoma

Truck share on highways places Marshall County #63 of 65 in Oklahoma - the bottom quarter of the state.

Marshall County ranked among 77 county-level areas in Oklahoma (1 = highest); measures without data in every county rank a smaller field, down to 65.
MeasureMarshall CountyOklahoma rank
Traffic volume (AADT)3,784#26 of 77
Highway vehicle-miles per day180,609#52 of 65
Truck share on highways9.7%#63 of 65
Highway trucks per day794#40 of 65
Average travel time32.9 min#56 of 77
Average driver income$55,780#58 of 77
Average driver age47.4 yrs#33 of 77

Marshall County ranks #26 of 77 on average daily traffic volume but #63 of 65 on truck share on highways - the two describe the same roads and are worth reading together rather than either on its own.

Busiest roads in Marshall County, Oklahoma

Traffic concentrates on a few corridors: the three busiest roads average 9,100 vehicles a day, against 3,784 on the average road in Marshall County.

1st Street leads with 12,928 vehicles a day, 834 of them trucks (6.5%). No other road comes close: US 70, in second place, carries 7,830. It tops the truck ranking too, with the most trucks.

Ranked by daily traffic (AADT)

Cars and light vehiclesTrucks
11st StreetTrunk road · 12,928vehicles834trucks · 6.5%
Road class
Trunk road
Congestion ratio
36.6%
Median trip time
34.3 min
Drivers’ median age
47.8 yrs
Drivers’ average income
$54,357

Delays build on 1st Street: its congestion ratio of 37% over free-flow time is well above the county's 10%.

2US 70Trunk road · 7,830vehicles750trucks · 9.6%
Road class
Trunk road
Congestion ratio
21.9%
Median trip time
34.1 min
Drivers’ median age
47.1 yrs
Drivers’ average income
$55,569

Travel on US 70's busiest stretch runs 22% over free-flow time, against 10% across the county, so expect slower peak hours.

3Roosevelt Memorial BridgeTrunk road · 6,543vehicles786trucks · 12.0%
Road class
Trunk road
Congestion ratio
15.6%
Median trip time
37.7 min
Drivers’ median age
46.9 yrs
Drivers’ average income
$56,900

At 73% more than the county average, Roosevelt Memorial Bridge draws drivers from neighborhoods averaging $56,900 in household income.

4Wiggs AvenueTrunk road · 6,138vehicles549trucks · 8.9%
Road class
Trunk road
Congestion ratio
8.1%
Median trip time
39.5 min
Drivers’ median age
48.1 yrs
Drivers’ average income
$57,953

Wiggs Avenue is busy by local standards, at 62% more than the county average on its busiest stretch; trucks are 8.9% of it, in line with the county-wide 8.5%.

5US 177Primary road · 4,221vehicles443trucks · 10.5%
Road class
Primary road
Congestion ratio
6.7%
Median trip time
36.4 min
Drivers’ median age
48.5 yrs
Drivers’ average income
$55,767

US 177 peaks at 4,221 vehicles a day, 12% more than the county average; trucks are 10.5% of it, above the county-wide 8.5%.

Ranked by trucks per day

Cars and light vehiclesTrucks
11st StreetTrunk road · #1 by traffic12,928vehicles834trucks · 6.5%
2Roosevelt Memorial BridgeTrunk road · #3 by traffic6,543vehicles786trucks · 12.0%
3US 70Trunk road · #2 by traffic7,830vehicles750trucks · 9.6%
4Wiggs AvenueTrunk road · #4 by traffic6,138vehicles549trucks · 8.9%
5US 177Primary road · #5 by traffic4,221vehicles443trucks · 10.5%
How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

MarshallDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
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Data current as of:
Q3 2026

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Counties near Marshall County

The same traffic breakdown for the areas closest to Marshall County, Oklahoma.

Need segment-level traffic data?

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