Need segment-level traffic data?

Identify traffic patterns street by street and analyze the exact corridors that matter to your project.

Get insights →
Traffic heat map of Douglas County, Wisconsin: 487 miles of roads shaded from blue (light) to red (heavy traffic), busiest on 2nd Street and US 2

Douglas County, Wisconsin Traffic Counts

Traffic analytics for Douglas County, Wisconsin, calculated from real-world mobile and sensor networks on 3,766 road segments (487 road miles, about 683 ft each). Its busiest road, 2nd Street, carries 18,691 vehicles a day, 5.7 times the average road. Use the figures below to move from assumptions to certainty on retail locations, logistics and road planning.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
Find my place
total traffic icon

Total Traffic Volume & Performance in Douglas County, Wisconsin

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day3,259
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

10.1%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

30.3 min
Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

11.1%
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

48.8 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$72,940

Our data shows 3,259 vehicles per day on the average road in Douglas County, Wisconsin, and 941,510 vehicle-miles traveled per day (≈344 million per year) across its 487 miles of monitored roads. Trucks are 10.1% of traffic, close to the 10.2% across Wisconsin.

Shorter trips than 79% of counties in Wisconsin

Douglas's average daily traffic volume is 14% lower than the state average - 3,259 vehicles per day against 3,802 - a critical factor for logistics and site planning. Across the whole network, that travel is about 0.7% of Wisconsin's statewide total. By volume, Douglas's 3,259 vehicles per day outpaces 75% of counties in Wisconsin.

The average trip takes 30.3 minutes, 6% lower than the state level. 79% of counties in Wisconsin have a longer average travel time than Douglas's 30.3 minutes.

The congestion ratio of 11.1% runs slightly lower than the state level (12% lower) - crucial for traffic control improvement and logistics planning.

Highway vs. Non-Highway Traffic Analysis

highway traffic icon

Highway Traffic in Douglas County, Wisconsin

Trafficvehicles per day7,296
Trucks12.2%
Average travel time36.1 min
Congestion ratio13.7%
Drivers’ average age50.5 yrs
Drivers’ average income$72,836

A little more than half of the driving in Douglas County, Wisconsin happens on highways: 57% of all vehicle-miles. The average highway carries 7,296 vehicles per day, 188% more than the average non-highway road in the same area, which carries 2,538 vehicles per day.

With 23% of the road miles (110 miles in 571 segments), highways punch above their length, carrying 541,066 vehicle-miles traveled per day (≈197 million per year).

Fewer highway trucks than 82% of counties in Wisconsin

The concentration of trucks on highways (12.2%) is 17% lower than the state average for similar road classifications. Highways here mostly serve passenger trips, so local access matters more than long-haul routing for logistics operators.

By truck concentration, highways here trail 75% of counties in Wisconsin. 82% of counties in Wisconsin see more highway trucks per day than Douglas's roughly 888.

non-highway traffic icon

Non-highway Traffic in Douglas County, Wisconsin

Trafficvehicles per day2,538
Trucks7.4%
Average travel time29.3 min
Congestion ratio10.6%
Drivers’ average age47.8 yrs
Drivers’ average income$73,020

Local roads carry a significant share of travel in Douglas County, Wisconsin: 43% of all vehicle-miles. On the average non-highway road, that comes to 2,538 vehicles per day.

Spread over 377 miles and 3,195 segments, 77% of the road network, local roads carry a lighter load per mile: 400,444 vehicle-miles traveled per day (≈146 million per year). The truck share on non-highway roads is 7.4%.

Younger drivers than 67% of counties in Wisconsin

Compared to highways, non-highway routes see 39% fewer trucks by share.

Non-highway congestion (10.6%) runs slightly lower than the state level (12% lower).

51% of counties in Wisconsin see higher average driver income among trip origins than Douglas. The driver population here skews younger than 67% of counties in Wisconsin.

Time-of-Day & Seasonal Patterns

peak hours icon
Peak Traffic Windows
Weekday peaks:
AM peak 10:00 AM–12:00 PM and a long afternoon plateau from 3:00 PM to 7:00 PM, with volumes reaching approximately 80% higher than the daily average.
Weekend traffic:
Weekends are somewhat quieter: volumes run about 13% below weekday levels, the usual weekend dip.
seasonal traffic icon
Seasonal Fluctuation
Busy season:
June–August is the high season, with volumes +20% versus the annual average.
Lowest month:
January is the quietest month, with volumes -20% versus the annual average - the usual winter low.

Data Finding: Hourly & Seasonal Patterns

In Douglas County, Wisconsin, the peak hour concentrates about 8% of the day's traffic, and there is a strong seasonal swing of +20% in high season.

Douglas County vs. Wisconsin Traffic Comparison

Douglas County's biggest difference from the Wisconsin average is its highway truck share, 17% below it.

MetricDouglas CountyWisconsin averageDifference
Traffic3,2593,802-14.3%
Truck % (Total Traffic)10.1%10.2%-0.4%
Truck % (Highway)12.2%14.7%-17.2%
Avg. Travel Time30.3 min32.2 min-5.8%

How Douglas County compares

Douglas County has the busiest roads among its nearby counties

Against the 4 nearest areas, Douglas County carries 79.0% more traffic on a typical road and is 35.5% more congested; it has the busiest roads of the five. It is where traffic concentrates in this corner of the map - the local bottleneck, with more vehicles per road AND less room to absorb them.

Douglas County and the 4 nearest county-level areas by centroid distance, with the Wisconsin average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Douglas County3,25910.1%941,51030.3 min11.1%
Bayfield County, Wisconsin1,66110.9%418,90534.5 min8.5%
Carlton County, Minnesota2,3699.1%1,387,16329.0 min9.1%
Burnett County, Wisconsin1,6008.9%321,83734.4 min8.3%
Washburn County, Wisconsin1,65510.8%592,96936.1 min6.9%
Wisconsin average3,80210.2%N/A32.2 min12.6%

Douglas County ranked within Wisconsin

Douglas County sits in the bottom quarter of the Wisconsin field on highway truck volume, at #48 of 58.

Douglas County ranked among 72 county-level areas in Wisconsin (1 = highest); measures without data in every county rank a smaller field, down to 58.
MeasureDouglas CountyWisconsin rank
Traffic volume (AADT)3,259#19 of 72
Highway vehicle-miles per day541,066#35 of 58
Truck share on highways12.2%#44 of 58
Highway trucks per day888#48 of 58
Average travel time30.3 min#57 of 72
Average driver income$72,940#37 of 72
Average driver age48.8 yrs#48 of 72

Busiest roads in Douglas County, Wisconsin

On their busiest stretches, the three busiest roads in Douglas County carry 15,306 vehicles a day on average, 4.7 times the typical road in the county (3,259).

2nd Street leads with 18,691 vehicles a day, 1,650 of them trucks (8.8%). US 2 carries the most trucks, 1,750 a day (12.3% of its traffic), although it ranks #2 for all traffic.

Trips using US 53 are long: a median of 50.0 minutes against 30.3 county-wide, the mark of a through route.

Ranked by daily traffic (AADT)

Cars and light vehiclesTrucks
12nd StreetTrunk road · 18,691vehicles1,650trucks · 8.8%
Road class
Trunk road
Congestion ratio
27.9%
Median trip time
33.6 min
Drivers’ median age
49.4 yrs
Drivers’ average income
$70,884

Delays build on 2nd Street: its congestion ratio of 28% over free-flow time is well above the county's 11%.

2US 2Motorway · 14,164vehicles1,750trucks · 12.3%
Road class
Motorway
Congestion ratio
15.6%
Median trip time
41.6 min
Drivers’ median age
51.0 yrs
Drivers’ average income
$74,198

US 2 carries through traffic: the median trip using it lasts 41.6 minutes, against 30.3 for the county.

3Belknap StreetPrimary road · 13,063vehicles778trucks · 6.0%
Road class
Primary road
Congestion ratio
19.3%
Median trip time
31.7 min
Drivers’ median age
47.3 yrs
Drivers’ average income
$66,171

Belknap Street carries 4.0 times the county average at its busiest, 778 of them trucks (6.0%, below the county-wide 10.1%).

4Tower AvenuePrimary road · 12,780vehicles790trucks · 6.2%
Road class
Primary road
Congestion ratio
23.1%
Median trip time
28.8 min
Drivers’ median age
47.9 yrs
Drivers’ average income
$68,651

Travel on Tower Avenue's busiest stretch runs 23% over free-flow time, against 11% across the county, so expect slower peak hours.

5Lenroot HighwayPrimary road · 9,408vehicles682trucks · 7.2%
Road class
Primary road
Congestion ratio
14.7%
Median trip time
36.4 min
Drivers’ median age
48.6 yrs
Drivers’ average income
$70,220

Lenroot Highway carries 2.9 times the county average on its busiest stretch, where the median trip lasts 36.4 minutes.

Ranked by trucks per day

Cars and light vehiclesTrucks
1US 2Motorway · #2 by traffic14,164vehicles1,750trucks · 12.3%
22nd StreetTrunk road · #1 by traffic18,691vehicles1,650trucks · 8.8%
3Major Richard I. Bong Memorial HighwayTrunk road · 7,943vehicles1,103trucks · 13.9%
Road class
Trunk road
Congestion ratio
13.6%
Median trip time
42.0 min
Drivers’ median age
55.6 yrs
Drivers’ average income
$72,455

Drivers on Major Richard I. Bong Memorial Highway are on long journeys, a median 42.0 minutes against 30.3 county-wide: a through route more than a local street.

4US 53Trunk road · 7,046vehicles930trucks · 13.2%
Road class
Trunk road
Congestion ratio
8.0%
Median trip time
50.0 min
Drivers’ median age
55.7 yrs
Drivers’ average income
$75,246

At 2.2 times the county average, US 53 draws drivers from neighborhoods averaging $75,246 in household income.

5Tower AvenuePrimary road · #4 by traffic12,780vehicles790trucks · 6.2%
How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

DouglasDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
link arrow icon
Data current as of:
Q3 2026

Explore further

TrafficZoom platform

— street-level analytics and custom corridor reports.

Map AI

— demographics, housing and mobility data.

Counties near Douglas County

The same traffic breakdown for the areas closest to Douglas County, Wisconsin.

Need segment-level traffic data?

Identify traffic patterns street by street and analyze the exact corridors that matter to your project.