
Total Traffic Volume & Performance in Douglas County, Wisconsin
Traffic The average number of vehicles that travel each day over any road in the road network. | vehicles per day3,259 |
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Trucks The percentage of the total traffic volume composed of heavy vehicles. | 10.1% |
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Average travel time The average time of travel averaged among all vehicles traveling on the road network. | 30.3 min |
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Congestion ratio The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network. | 11.1% |
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Drivers’ average age Average age of residents in the geographic areas where the vehicle trips originated. | 48.8 yrs |
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Drivers’ average income Average income of residents in the geographic areas where the vehicle trips originated. | $72,940 |
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Our data shows 3,259 vehicles per day on the average road in Douglas County, Wisconsin, and 941,510 vehicle-miles traveled per day (≈344 million per year) across its 487 miles of monitored roads. Trucks are 10.1% of traffic, close to the 10.2% across Wisconsin.
Shorter trips than 79% of counties in Wisconsin
Douglas's average daily traffic volume is 14% lower than the state average - 3,259 vehicles per day against 3,802 - a critical factor for logistics and site planning. Across the whole network, that travel is about 0.7% of Wisconsin's statewide total. By volume, Douglas's 3,259 vehicles per day outpaces 75% of counties in Wisconsin.
The average trip takes 30.3 minutes, 6% lower than the state level. 79% of counties in Wisconsin have a longer average travel time than Douglas's 30.3 minutes.
The congestion ratio of 11.1% runs slightly lower than the state level (12% lower) - crucial for traffic control improvement and logistics planning.
Highway vs. Non-Highway Traffic Analysis

Highway Traffic in Douglas County, Wisconsin
| Traffic | vehicles per day7,296 |
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| Trucks | 12.2% |
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| Average travel time | 36.1 min |
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| Congestion ratio | 13.7% |
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| Drivers’ average age | 50.5 yrs |
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| Drivers’ average income | $72,836 |
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A little more than half of the driving in Douglas County, Wisconsin happens on highways: 57% of all vehicle-miles. The average highway carries 7,296 vehicles per day, 188% more than the average non-highway road in the same area, which carries 2,538 vehicles per day.
With 23% of the road miles (110 miles in 571 segments), highways punch above their length, carrying 541,066 vehicle-miles traveled per day (≈197 million per year).
Fewer highway trucks than 82% of counties in Wisconsin
The concentration of trucks on highways (12.2%) is 17% lower than the state average for similar road classifications. Highways here mostly serve passenger trips, so local access matters more than long-haul routing for logistics operators.
By truck concentration, highways here trail 75% of counties in Wisconsin. 82% of counties in Wisconsin see more highway trucks per day than Douglas's roughly 888.

Non-highway Traffic in Douglas County, Wisconsin
| Traffic | vehicles per day2,538 |
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| Trucks | 7.4% |
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| Average travel time | 29.3 min |
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| Congestion ratio | 10.6% |
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| Drivers’ average age | 47.8 yrs |
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| Drivers’ average income | $73,020 |
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Local roads carry a significant share of travel in Douglas County, Wisconsin: 43% of all vehicle-miles. On the average non-highway road, that comes to 2,538 vehicles per day.
Spread over 377 miles and 3,195 segments, 77% of the road network, local roads carry a lighter load per mile: 400,444 vehicle-miles traveled per day (≈146 million per year). The truck share on non-highway roads is 7.4%.
Younger drivers than 67% of counties in Wisconsin
Compared to highways, non-highway routes see 39% fewer trucks by share.
Non-highway congestion (10.6%) runs slightly lower than the state level (12% lower).
51% of counties in Wisconsin see higher average driver income among trip origins than Douglas. The driver population here skews younger than 67% of counties in Wisconsin.