This page delivers traffic analytics for Douglas County, Wisconsin. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Douglas County, Wisconsin among 487 road miles divided in 3,766 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 683 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
3,259
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
10.1%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
30.3 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
11.1%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
48.8 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$72,940
Our data indicates an estimated average traffic volume of 3,259 vehicles per day in Douglas County, Wisconsin that results in 941,510 vehicle-miles traveled per day (≈344 million per year). The traffic stream is comprised of an average of 1 truck for every 10 vehicles. Typical time spent behind the wheel per trip is 30.3 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the Wisconsin state averages: Douglas's average daily traffic volume is 14% lower than the state average - 3,259 vehicles per day against 3,802 - suggesting less traffic load per road, a critical factor for logistics and site planning. Across the whole network that adds up to 941,510 vehicle-miles traveled per day (≈344 million per year), roughly 0.7% of Wisconsin's statewide total. At 30.3 minutes, the average travel time is 6% lower than the state level. At 12% lower than the state level, the 11.1% congestion ratio signals smoother traffic flow - crucial for traffic control improvement and logistics planning. 75% of counties in Wisconsin see less traffic than Douglas's 3,259 vehicles per day. 21% of counties in Wisconsin have a shorter average travel time than Douglas's 30.3 minutes.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
7,296
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
12.2%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
36.1 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
13.7%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
50.5 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$72,836
A significant volume of traffic in Douglas County, Wisconsin utilizes the highway network. The average highway carries 7,296 vehicles per day, 188% more than the average non-highway road in the same area, which carries 2,538 vehicles per day. That average covers 110 highway road miles divided in 571 segments (average segment length 1,017 ft), together carrying 541,066 vehicle-miles traveled per day (≈197 million per year). Trucks constitute 12.2% of highway traffic.
Analytical insight
At 12.2%, highway truck share is 17% lower than the state average, marking Douglas as a primarily local traffic hub - underscoring the importance of local access for logistics operators. Douglas's highway truck share (12.2%) is higher than 25% of counties in Wisconsin. Douglas's highway truck count is higher than 18% of counties in Wisconsin, at roughly 888 trucks per day.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
2,538
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
7.4%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
29.3 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
10.6%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
47.8 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$73,020
The non-highway road network in Douglas County, Wisconsin supports a substantial volume of traffic. The average non-highway road carries 2,538 vehicles per day, 65% less than the average highway in the same area, which carries 7,296 vehicles per day. That average covers 377 non-highway road miles divided in 3,195 segments (average segment length 623 ft), together carrying 400,444 vehicle-miles traveled per day (≈146 million per year). Trucks constitute 7.4% of non-highway traffic.
Analytical insight
Compared to highways, non-highway routes see 39% fewer trucks by share. Non-highway congestion (10.6%) runs 12% lower than the state average, pointing to smoother local traffic flow. 21% of counties in Wisconsin see shorter overall travel times than Douglas. Douglas's average driver income exceeds 49% of counties in Wisconsin. 33% of counties in Wisconsin have a younger driver population than Douglas.
Time-of-Day & Seasonal Patterns
Peak Traffic Windows
Weekday peaks:
AM peak 10:00 AM–12:00 PM and PM peak 3:00 PM–7:00 PM, with volumes reaching approximately 80% higher than the daily average.
Weekend traffic:
Weekend volumes run about 13% below weekday levels.
Seasonal Fluctuation
Busy season:
June–August is the high season, with volumes +20% versus the annual average.
Lowest month:
January is the quietest month, with volumes -20% versus the annual average.
Analytical insight
In Douglas County, Wisconsin, the peak hour concentrates about 8% of the day's traffic, and seasonal swing is pronounced at +20% in high season.
Traffic Flow Profile Comparison
Metric
Douglas
Wisconsin
Average
Difference
Traffic
3,259
3,802
-14.3%
Truck % (Total Traffic)
10.1%
10.2%
-0.4%
Truck % (Highway)
12.2%
14.7%
-17.2%
Avg. Travel Time
30.3 min
32.2 min
-5.8%
Frequently Asked Questions
The average daily traffic volume is calculated at 3,259 vehicles per day, providing a baseline for daily operations and site assessment.
Douglas carries more traffic than 75% of counties in Wisconsin, averaging 3,259 vehicles per day.
The average travel time for drivers is 30.3 minutes, offering a standard metric for commute and delivery route planning.
Drivers on Douglas roads have a median age of 49 years, and the median household income of the neighborhoods trips originate from averages $72,940 - useful context for retail siting and customer profiling.
Traffic volumes are typically 20% higher during June–August. Volumes drop to their lowest levels in January, averaging 2,623 vehicles per day - a 20% decrease from the annual average.
Trucks account for approximately 10.1% of the total traffic mix across all road types, with a significantly higher concentration of 12.2% on highways.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
