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Traffic heat map of Washburn County, Wisconsin: 383 miles of roads shaded from blue (light) to red (heavy traffic), busiest on US 53 and River Street

Washburn County, Wisconsin Traffic Counts

Our Washburn County, Wisconsin traffic data covers 2,606 road segments over 383 road miles, with an average segment of just 775 ft. Its busiest road, US 53, carries 8,057 vehicles a day, 4.9 times the average road. Whether you are evaluating a new retail location, planning routes or assessing infrastructure, these numbers replace guesswork.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
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Total Traffic Volume & Performance in Washburn County, Wisconsin

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day1,655
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

10.8%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

36.1 min
Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

6.9%
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

56.1 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$63,233

A typical monitored road in Washburn County, Wisconsin sees 1,655 vehicles per day, while its 383 miles of monitored roads together handle 592,969 vehicle-miles traveled per day (≈216 million per year). Trucks are 10.8% of traffic, close to the 10.2% across Wisconsin.

Longer trips than 86% of counties in Wisconsin

Washburn sees 56% lower average daily traffic volume than the state average (1,655 vehicles per day against 3,802), suggesting less demand on each road - very light roads: easy truck access, but little passing trade for roadside retail. Across the whole network, that travel is about 0.4% of Wisconsin's statewide total. By volume, Washburn's 1,655 vehicles per day trails 83% of counties in Wisconsin.

Journey times run 12% higher than the state level, at 36.1 minutes on average. On travel time, Washburn runs longer than 86% of counties in Wisconsin.

At 45% lower than the state level, the 6.9% congestion ratio signals smoother traffic flow - fewer delays make delivery windows more reliable.

Highway vs. Non-Highway Traffic Analysis

highway traffic icon

Highway Traffic in Washburn County, Wisconsin

Trafficvehicles per day2,958
Trucks13.2%
Average travel time54.5 min
Congestion ratio6.9%
Drivers’ average age55.6 yrs
Drivers’ average income$62,823

Highways carry a significant share of travel in Washburn County, Wisconsin: 39% of all vehicle-miles. The average highway carries 2,958 vehicles per day, 93% more than the average non-highway road in the same area, which carries 1,536 vehicles per day.

Highways make up 20% of the monitored road miles (76 miles, 218 segments), so they carry more than their share: 232,033 vehicle-miles traveled per day (≈84.7 million per year).

Fewer highway trucks than 96% of counties in Wisconsin

At 13.2%, highway truck share is 10% lower than the state average. The highway traffic mix is typical for Wisconsin: neither freight- nor commuter-dominated.

63% of counties in Wisconsin see a higher highway truck share than Washburn's 13.2%. 96% of counties in Wisconsin see more highway trucks per day than Washburn's roughly 390.

non-highway traffic icon

Non-highway Traffic in Washburn County, Wisconsin

Trafficvehicles per day1,536
Trucks9.4%
Average travel time34.4 min
Congestion ratio6.9%
Drivers’ average age56.3 yrs
Drivers’ average income$63,389

A little more than half of the driving in Washburn County, Wisconsin happens on local roads: 61% of all vehicle-miles. A typical local road sees 1,536 vehicles per day.

Local roads make up 80% of the monitored road miles (307 miles in 2,388 segments) but carry less than their share of travel: 360,936 vehicle-miles traveled per day (≈132 million per year). About 1 in 11 vehicles on non-highway roads is a truck (9.4%).

Older drivers than 89% of counties in Wisconsin

The concentration of trucks on non-highway roads is 29% lower than on highways.

The non-highway congestion ratio of 6.9% is 43% lower than the state level, suggesting more efficient local mobility than the state average.

85% of counties in Wisconsin see higher average driver income among trip origins than Washburn. 89% of counties in Wisconsin have a younger driver population than Washburn.

Time-of-Day & Seasonal Patterns

peak hours icon
Peak Traffic Windows
Weekday peaks:
AM peak 10:00 AM–12:00 PM and PM peak 3:00 PM–6:00 PM, with volumes reaching approximately 81% higher than the daily average.
Weekend traffic:
Weekends are somewhat quieter: volumes run about 13% below weekday levels, the usual weekend dip.
seasonal traffic icon
Seasonal Fluctuation
Busy season:
June–August is the high season, with volumes +26% versus the annual average.
Lowest month:
January is the quietest month, with volumes -21% versus the annual average - the usual winter low.

Data Finding: Hourly & Seasonal Patterns

In Washburn County, Wisconsin, the peak hour concentrates about 8% of the day's traffic, and there is a strong seasonal swing of +26% in high season.

Washburn County vs. Wisconsin Traffic Comparison

Washburn County's biggest difference from the Wisconsin average is its average daily traffic per road, 56% below it.

MetricWashburn CountyWisconsin averageDifference
Traffic1,6553,802-56.5%
Truck % (Total Traffic)10.8%10.2%+6.7%
Truck % (Highway)13.2%14.7%-10.3%
Avg. Travel Time36.1 min32.2 min+12.3%

How Washburn County compares

Washburn County is the least congested of its nearby counties

Nothing in this table sets Washburn County sharply apart from the 4 areas nearest to it, though it has the fourth busiest roads of the five.

Washburn County and the 4 nearest county-level areas by centroid distance, with the Wisconsin average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Washburn County1,65510.8%592,96936.1 min6.9%
Barron County, Wisconsin2,91811.3%1,214,11435.0 min9.7%
Burnett County, Wisconsin1,6008.9%321,83734.4 min8.3%
Sawyer County, Wisconsin1,9008.2%465,24127.0 min8.0%
Rusk County, Wisconsin1,7689.1%305,48530.1 min8.1%
Wisconsin average3,80210.2%N/A32.2 min12.6%

Washburn County ranked within Wisconsin

Washburn County sits in the bottom quarter of the Wisconsin field on highway truck volume, at #56 of 58.

Washburn County ranked among 72 county-level areas in Wisconsin (1 = highest); measures without data in every county rank a smaller field, down to 58.
MeasureWashburn CountyWisconsin rank
Traffic volume (AADT)1,655#60 of 72
Highway vehicle-miles per day232,033#47 of 58
Truck share on highways13.2%#37 of 58
Highway trucks per day390#56 of 58
Average travel time36.1 min#11 of 72
Average driver income$63,233#61 of 72
Average driver age56.1 yrs#9 of 72

Washburn County ranks #9 of 72 on average driver age but #56 of 58 on highway truck volume - the two describe the same roads and are worth reading together rather than either on its own.

Busiest roads in Washburn County, Wisconsin

The three busiest roads in Washburn County average 7,323 vehicles a day, 4.4 times the county average of 1,655 across all its monitored roads.

US 53 leads with 8,057 vehicles a day, 1,170 of them trucks (14.5%). River Street is practically level with it at 8,031. It also carries the most trucks.

US 53 carries longer journeys than most roads here, with a median trip of 54.1 minutes against 36.1 county-wide.

Ranked by daily traffic (AADT)

Cars and light vehiclesTrucks
1US 53Motorway · 8,057vehicles1,170trucks · 14.5%
Road class
Motorway
Median trip time
54.1 min
Drivers’ median age
56.4 yrs
Drivers’ average income
$61,264

US 53 peaks at 8,057 vehicles a day, 4.9 times the county average; trucks are 14.5% of it, above the county-wide 10.8%.

2River StreetPrimary road · 8,031vehicles761trucks · 9.5%
Road class
Primary road
Congestion ratio
16.3%
Median trip time
28.8 min
Drivers’ median age
56.3 yrs
Drivers’ average income
$56,530

River Street is one of the more congested roads here: trips take 16% longer than at free-flow speed, against 7% county-wide.

3US 63Primary road · 5,880vehicles672trucks · 11.4%
Road class
Primary road
Congestion ratio
13.9%
Median trip time
34.7 min
Drivers’ median age
53.8 yrs
Drivers’ average income
$61,812

US 63 carries 3.6 times the county average at its busiest, 672 of them trucks (11.4%, above the county-wide 10.8%).

4County Highway APrimary road · 5,179vehicles447trucks · 8.6%
Road class
Primary road
Congestion ratio
12.4%
Median trip time
34.5 min
Drivers’ median age
56.5 yrs
Drivers’ average income
$57,869

County Highway A carries 3.1 times the county average on its busiest stretch, where the median trip lasts 34.5 minutes.

5Maple StreetPrimary road · 4,645vehicles384trucks · 8.3%
Road class
Primary road
Congestion ratio
11.6%
Median trip time
34.5 min
Drivers’ median age
56.2 yrs
Drivers’ average income
$55,333

At 2.8 times the county average, Maple Street draws drivers from neighborhoods averaging $55,333 in household income.

Ranked by trucks per day

Cars and light vehiclesTrucks
1US 53Motorway · #1 by traffic8,057vehicles1,170trucks · 14.5%
2River StreetPrimary road · #2 by traffic8,031vehicles761trucks · 9.5%
3US 63Primary road · #3 by traffic5,880vehicles672trucks · 11.4%
4USH 63Primary road · 4,370vehicles620trucks · 14.2%
Road class
Primary road
Congestion ratio
9.9%
Median trip time
53.4 min
Drivers’ median age
55.9 yrs
Drivers’ average income
$62,647

Drivers on USH 63 are on long journeys, a median 53.4 minutes against 36.1 county-wide: a through route more than a local street.

5County Highway APrimary road · #4 by traffic5,179vehicles447trucks · 8.6%
How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

WashburnDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
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Data current as of:
Q3 2026

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Counties near Washburn County

The same traffic breakdown for the areas closest to Washburn County, Wisconsin.

Need segment-level traffic data?

Identify traffic patterns street by street and analyze the exact corridors that matter to your project.