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Traffic heat map of Forest County, Wisconsin: 170 miles of roads shaded from blue (light) to red (heavy traffic), busiest on Lake Avenue and Pioneer Street

Forest County, Wisconsin Traffic Counts

Traffic analytics for Forest County, Wisconsin, calculated from real-world mobile and sensor networks on 2,396 road segments (170 road miles, about 374 ft each). Its busiest road, Lake Avenue, carries 6,279 vehicles a day, 4.3 times the average road. Use the figures below to move from assumptions to certainty on retail locations, logistics and road planning.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
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Total Traffic Volume & Performance in Forest County, Wisconsin

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day1,464
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

9.8%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

35.2 min
Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

5.3%
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

54.6 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$60,510

Our data shows 1,464 vehicles per day on the average road in Forest County, Wisconsin, and 216,663 vehicle-miles traveled per day (≈79.1 million per year) across its 170 miles of monitored roads. About 1 in 10 vehicles is a truck, in line with Wisconsin (10.2%).

Quieter roads than 94% of counties in Wisconsin

Forest sees 61% lower average daily traffic volume than the state average (1,464 vehicles per day against 3,802), suggesting less demand on each road - very light roads: easy truck access, but little passing trade for roadside retail. Network-wide, Forest accounts for about 0.2% of Wisconsin's statewide total of vehicle-miles. Forest carries less traffic than 94% of counties in Wisconsin.

The average trip takes 35.2 minutes, 9% higher than the state level. On travel time, Forest runs longer than 82% of counties in Wisconsin.

The congestion ratio of 5.3% is 58% lower, pointing to smoother traffic flow than the state level - free-flowing roads make scheduled deliveries highly predictable.

Time-of-Day & Seasonal Patterns

Data Finding: Hourly & Seasonal Patterns

In Forest County, Wisconsin, the peak hour concentrates about 8% of the day's traffic.

Forest County vs. Wisconsin Traffic Comparison

Forest County's biggest difference from the Wisconsin average is its average daily traffic per road, 61% below it.

MetricForest CountyWisconsin averageDifference
Traffic1,4643,802-61.5%
Truck % (Total Traffic)9.8%10.2%-4.1%
Avg. Travel Time35.2 min32.2 min+9.5%

How Forest County compares

Forest County against nearby counties

Set against the average of the 4 areas nearest to it, Forest County carries 46.2% less traffic on a typical road and is 32.9% less congested; it has the quietest roads of the five. Quiet roads and long journeys - a rural pattern, where the distance between destinations rather than the traffic on the way is what takes the time.

Forest County and the 4 nearest county-level areas by centroid distance, with the Wisconsin average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Forest County1,4649.8%216,66335.2 min5.3%
Florence County, Wisconsin1,5449.9%138,04229.1 min4.5%
Iron County, Michigan2,29211.2%189,45034.5 min7.9%
Oneida County, Wisconsin4,5088.4%1,172,51332.2 min11.2%
Vilas County, Wisconsin2,5518.8%627,87830.2 min8.1%
Wisconsin average3,80210.2%N/A32.2 min12.6%

Forest County ranked within Wisconsin

Forest County sits in the bottom quarter of the Wisconsin field on average daily traffic volume, at #68 of 72.

Forest County ranked among 72 county-level areas in Wisconsin (1 = highest).
MeasureForest CountyWisconsin rank
Traffic volume (AADT)1,464#68 of 72
Average travel time35.2 min#14 of 72
Average driver income$60,510#67 of 72
Average driver age54.6 yrs#11 of 72

The two ends of this table sit far apart: #11 of 72 on average driver age, against #68 of 72 on average daily traffic volume.

Busiest roads in Forest County, Wisconsin

The three busiest roads in Forest County average 5,591 vehicles a day, 3.8 times the county average of 1,464 across all its monitored roads.

Lake Avenue is the busiest road, at 6,279 vehicles a day, 626 of them trucks (10.0%). It also carries the most trucks.

Ranked by daily traffic (AADT)

Cars and light vehiclesTrucks
1Lake AvenuePrimary road · 6,279vehicles626trucks · 10.0%
Road class
Primary road
Congestion ratio
15.8%
Median trip time
31.2 min
Drivers’ median age
52.8 yrs
Drivers’ average income
$60,186

Lake Avenue is one of the more congested roads here: trips take 16% longer than at free-flow speed, against 5% county-wide.

2Pioneer StreetPrimary road · 5,502vehicles546trucks · 9.9%
Road class
Primary road
Congestion ratio
13.2%
Median trip time
29.6 min
Drivers’ median age
53.9 yrs
Drivers’ average income
$62,706

The busiest stretch of Pioneer Street carries 3.8 times the county average; trucks are 9.9% of it, in line with the county-wide 9.8%.

3Glen StreetPrimary road · 4,992vehicles383trucks · 7.7%
Road class
Primary road
Congestion ratio
11.9%
Median trip time
35.2 min
Drivers’ median age
53.2 yrs
Drivers’ average income
$58,597

On its busiest stretch, Glen Street carries 3.4 times the county average; trucks are 7.7% of it, below the county-wide 9.8%.

4US 8Primary road · 4,260vehicles348trucks · 8.2%
Road class
Primary road
Congestion ratio
9.8%
Median trip time
39.1 min
Drivers’ median age
53.1 yrs
Drivers’ average income
$58,974

US 8 peaks at 4,260 vehicles a day, 2.9 times the county average; trucks are 8.2% of it, below the county-wide 9.8%.

5Branch StreetPrimary road · 3,464vehicles348trucks · 10.1%
Road class
Primary road
Congestion ratio
8.3%
Median trip time
32.5 min
Drivers’ median age
57.6 yrs
Drivers’ average income
$62,976

Branch Street carries 2.4 times the county average at its busiest, 348 of them trucks (10.1%, in line with the county-wide 9.8%).

Ranked by trucks per day

Cars and light vehiclesTrucks
1Lake AvenuePrimary road · #1 by traffic6,279vehicles626trucks · 10.0%
2Pioneer StreetPrimary road · #2 by traffic5,502vehicles546trucks · 9.9%
3Glen StreetPrimary road · #3 by traffic4,992vehicles383trucks · 7.7%
4Branch StreetPrimary road · #5 by traffic3,464vehicles348trucks · 10.1%
5US 8Primary road · #4 by traffic4,260vehicles348trucks · 8.2%
How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

ForestDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
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Data current as of:
Q3 2026

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Counties near Forest County

The same traffic breakdown for the areas closest to Forest County, Wisconsin.

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