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Forest County, Wisconsin Traffic Counts

This page delivers traffic analytics for Forest County, Wisconsin. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Forest County, Wisconsin among 170 road miles divided in 2,396 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 374 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
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Total Traffic Volume & Performance

Traffic

Traffic

The average number of vehicles that travel each day over any road in the road network.

1,464

Trucks

Trucks

The percentage of the total traffic volume composed of heavy vehicles.

9.8%

Average travel time

Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

35.2 min

Congestion ratio

Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

5.3%

Drivers’ average age

Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

54.6 yrs

Drivers’ average income

Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$60,510

Our data indicates an estimated average traffic volume of 1,464 vehicles per day in Forest County, Wisconsin that results in 216,663 vehicle-miles traveled per day (≈79.1 million per year). The traffic stream is comprised of an average of 1 truck for every 10 vehicles. Typical time spent behind the wheel per trip is 35.2 minutes, which already accounts for delays at signals, intersections, and congestion.

Analytical insight

When compared to the Wisconsin state averages: Forest's average daily traffic volume is 61% lower than the state average - 1,464 vehicles per day against 3,802 - suggesting less traffic load per road, a critical factor for logistics and site planning. Network-wide, Forest accounts for about 0.2% of Wisconsin's statewide total, at 216,663 vehicle-miles traveled per day (≈79.1 million per year). The average trip takes 35.2 minutes, 9% higher than the state level. Congestion runs 58% lower than the state level, at a ratio of 5.3% - smoother traffic flow - crucial for traffic control improvement and logistics planning. By volume, Forest's 1,464 vehicles per day outpaces 6% of counties in Wisconsin. On travel time, Forest runs longer than 82% of counties in Wisconsin.

Highway vs. Non-Highway Traffic Analysis

Analytical insight

N/A
non-highway traffic icon

Non-highway traffic

Traffic

Traffic

The average number of vehicles that travel each day over any road in the road network.

1,464

Trucks

Trucks

The percentage of the total traffic volume composed of heavy vehicles.

9.8%

Average travel time

Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

35.2 min

Congestion ratio

Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

5.3%

Drivers’ average age

Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

54.6 yrs

Drivers’ average income

Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$60,510

The non-highway road network in Forest County, Wisconsin supports a substantial volume of traffic. The average non-highway road carries 1,464 vehicles per day. That average covers 170 non-highway road miles divided in 2,396 segments (average segment length 374 ft), together carrying 216,663 vehicle-miles traveled per day (≈79.1 million per year). Trucks constitute 9.8% of non-highway traffic.

Analytical insight

At 56% lower than the state level, the non-highway congestion ratio of 5.3% signals easier movement on local roads. Forest's overall average travel time exceeds 82% of counties in Wisconsin. Forest's average driver income exceeds 7% of counties in Wisconsin. Forest's median driver age is higher than 86% of counties in Wisconsin.

Time-of-Day & Seasonal Patterns

Analytical insight

In Forest County, Wisconsin, the peak hour concentrates about 8% of the day's traffic.

Traffic Flow Profile Comparison

Metric

Forest

Wisconsin
Average

Difference

Traffic

1,464

3,802

-61.5%

Truck % (Total Traffic)

9.8%

10.2%

-4.1%

Truck % (Highway)

14.7%

Avg. Travel Time

35.2 min

32.2 min

+9.5%

How Forest County compares

Forest County against nearby areas

Against the 4 nearest areas, Forest County carries 46.2% less traffic on a typical road and is 32.9% less congested; it has the quietest roads of the five. Quiet roads and long journeys - a rural pattern, where the distance between destinations rather than the traffic on the way is what takes the time.

Forest County and the 4 nearest county-level areas by centroid distance, with the Wisconsin average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Forest County1,4649.8%216,66335.2 min5.3%
Florence County, Wisconsin1,5449.9%138,04229.1 min4.5%
Iron County, Michigan2,29211.2%189,45034.5 min7.9%
Oneida County, Wisconsin4,5088.4%1,172,51332.2 min11.2%
Vilas County, Wisconsin2,5518.8%627,87830.2 min8.1%
Wisconsin average3,80210.2%N/A32.2 min12.6%

Forest County ranked within Wisconsin

Average daily traffic volume places Forest County #68 of 72 in Wisconsin - the bottom quarter of the state.

Where Forest County sits among Wisconsin's county-level areas on each measure. Rank 1 is the highest value in the state, whether or not that is the outcome you want; the field size differs by measure because not every county carries highway data.
MeasureForest CountyWisconsin rank
Traffic volume (AADT)1,464#68 of 72
Average travel time35.2 min#14 of 72
Average driver income$60,510#67 of 72
Average driver age54.6 yrs#11 of 72

Forest County ranks #11 of 72 on average driver age but #68 of 72 on average daily traffic volume - the two describe the same roads and are worth reading together rather than either on its own.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

WisconsinDepartment of Transportation

Historical traffic pattern databases

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
TrafficZoom methodology
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Data current as of:
Q3 2026

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Counties near Forest County

The same traffic breakdown for the areas closest to Forest County, Wisconsin.

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