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Traffic heat map of Vilas County, Wisconsin: 342 miles of roads shaded from blue (light) to red (heavy traffic), busiest on Elm Street and Railroad Street

Vilas County, Wisconsin Traffic Counts

How busy are the roads of Vilas County, Wisconsin? We measure 342 road miles, divided into 3,350 segments, with multi-sourced, cross-verified mobile and sensor data. Its busiest road, Elm Street, carries 15,244 vehicles a day, 6.0 times the average road. The breakdown below covers volume, trucks, congestion and driver profiles for retailers, logistics planners and engineers.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
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Total Traffic Volume & Performance in Vilas County, Wisconsin

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day2,551
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

8.8%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

30.2 min
Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

8.1%
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

58.8 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$68,699

The average monitored road in Vilas County, Wisconsin carries 2,551 vehicles per day. Across its 342 miles of monitored roads, that adds up to 627,878 vehicle-miles traveled per day (≈229 million per year). About 1 in 11 vehicles is a truck, in line with Wisconsin (10.2%).

Shorter trips than 80% of counties in Wisconsin

Vilas's average daily traffic volume is 33% lower than the state average - 2,551 vehicles per day against 3,802 - suggesting less traffic load per road - less drive-by exposure for retail, but easier access for deliveries. Network-wide, Vilas accounts for about 0.5% of Wisconsin's statewide total of vehicle-miles. 61% of counties in Wisconsin see less traffic than Vilas's 2,551 vehicles per day.

The average trip takes 30.2 minutes, 6% lower than the state level. 80% of counties in Wisconsin have a longer average travel time than Vilas's 30.2 minutes.

The congestion ratio of 8.1% is 35% lower, pointing to smoother traffic flow than the state level - travel times are easy to plan around for scheduled deliveries.

Highway vs. Non-Highway Traffic Analysis

highway traffic icon

Highway Traffic in Vilas County, Wisconsin

Trafficvehicles per day5,691
Trucks10.4%
Average travel time31.3 min
Congestion ratio12.9%
Drivers’ average age59.3 yrs
Drivers’ average income$68,111

A significant share of driving in Vilas County, Wisconsin, 36% of vehicle-miles, happens on highways. The average highway carries 5,691 vehicles per day, 195% more than the average non-highway road in the same area, which carries 1,928 vehicles per day.

Highways make up 14% of the monitored road miles (48 miles, 555 segments), so they carry more than their share: 226,788 vehicle-miles traveled per day (≈82.8 million per year).

Fewer highway trucks than 93% of counties in Wisconsin

At 10.4%, highway truck share is 29% lower than the state average. Highways here mostly serve passenger trips, so local access matters more than long-haul routing for logistics operators.

By truck concentration, highways here trail 91% of counties in Wisconsin. Vilas's highway truck count is lower than 93% of counties in Wisconsin, at roughly 595 trucks per day.

non-highway traffic icon

Non-highway Traffic in Vilas County, Wisconsin

Trafficvehicles per day1,928
Trucks7.9%
Average travel time30.0 min
Congestion ratio7.2%
Drivers’ average age58.4 yrs
Drivers’ average income$69,024

Local roads carry more than half of all travel in Vilas County, Wisconsin (64% of vehicle-miles). On the average non-highway road, that comes to 1,928 vehicles per day.

Spread over 294 miles and 2,795 segments, 86% of the road network, local roads carry a lighter load per mile: 401,090 vehicle-miles traveled per day (≈146 million per year). About 1 in 13 vehicles on non-highway roads is a truck (7.9%).

Older drivers than 99% of counties in Wisconsin

The concentration of trucks on non-highway roads is 25% lower than on highways.

The non-highway congestion ratio of 7.2% is 41% lower than the state level, suggesting more efficient local mobility than the state average.

Trip origins here have lower average income than 66% of counties in Wisconsin. 99% of counties in Wisconsin have a younger driver population than Vilas.

Time-of-Day & Seasonal Patterns

Data Finding: Hourly & Seasonal Patterns

In Vilas County, Wisconsin, the peak hour concentrates about 8% of the day's traffic.

Vilas County vs. Wisconsin Traffic Comparison

Of the four measures, average daily traffic per road differs most: Vilas County runs 33% below the Wisconsin average. Its highway truck share is also 29% below.

MetricVilas CountyWisconsin averageDifference
Traffic2,5513,802-32.9%
Truck % (Total Traffic)8.8%10.2%-13.4%
Truck % (Highway)10.4%14.7%-28.9%
Avg. Travel Time30.2 min32.2 min-6.0%

How Vilas County compares

Vilas County against nearby counties

Vilas County tracks the 4 areas around it closely - no measure in this table sets it far apart from the areas immediately next to it, though it has the second busiest roads of the five. The same kind of road, simply more of it: traffic per road matches the areas around it while the network itself is larger.

Vilas County and the 4 nearest county-level areas by centroid distance, with the Wisconsin average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Vilas County2,5518.8%627,87830.2 min8.1%
Oneida County, Wisconsin4,5088.4%1,172,51332.2 min11.2%
Gogebic County, Michigan2,1029.9%250,22430.2 min6.6%
Forest County, Wisconsin1,4649.8%216,66335.2 min5.3%
Iron County, Wisconsin2,15013.9%211,18629.9 min8.8%
Wisconsin average3,80210.2%N/A32.2 min12.6%

Vilas County ranked within Wisconsin

On average driver age, Vilas County is among the three highest county-level areas in Wisconsin.

Vilas County ranked among 72 county-level areas in Wisconsin (1 = highest); measures without data in every county rank a smaller field, down to 58.
MeasureVilas CountyWisconsin rank
Traffic volume (AADT)2,551#29 of 72
Highway vehicle-miles per day226,788#48 of 58
Truck share on highways10.4%#53 of 58
Highway trucks per day595#54 of 58
Average travel time30.2 min#58 of 72
Average driver income$68,699#48 of 72
Average driver age58.8 yrs#2 of 72

The two ends of this table sit far apart: #2 of 72 on average driver age, against #54 of 58 on highway truck volume.

Busiest roads in Vilas County, Wisconsin

On their busiest stretches, the three busiest roads in Vilas County carry 12,954 vehicles a day on average, 5.1 times the typical road in the county (2,551).

Elm Street leads with 15,244 vehicles a day, 1,062 of them trucks (7.0%). Railroad Street carries the most trucks, 1,081 a day (9.0% of its traffic), although it ranks #2 for all traffic.

Ranked by daily traffic (AADT)

Cars and light vehiclesTrucks
1Elm StreetTrunk road · 15,244vehicles1,062trucks · 7.0%
Road class
Trunk road
Congestion ratio
19.4%
Median trip time
33.4 min
Drivers’ median age
59.3 yrs
Drivers’ average income
$69,024

At 6.0 times the county average, Elm Street draws drivers from neighborhoods averaging $69,024 in household income.

2Railroad StreetTrunk road · 12,024vehicles1,081trucks · 9.0%
Road class
Trunk road
Congestion ratio
19.6%
Median trip time
28.2 min
Drivers’ median age
58.6 yrs
Drivers’ average income
$67,319

Railroad Street is one of the more congested roads here: trips take 20% longer than at free-flow speed, against 8% county-wide.

3WI 17Primary road · 11,595vehicles927trucks · 8.0%
Road class
Primary road
Congestion ratio
18.8%
Median trip time
31.3 min
Drivers’ median age
58.0 yrs
Drivers’ average income
$70,379

WI 17 carries 4.5 times the county average at its busiest, 927 of them trucks (8.0%, below the county-wide 8.8%).

4Bridge StreetTrunk road · 9,834vehicles909trucks · 9.2%
Road class
Trunk road
Congestion ratio
14.7%
Median trip time
30.0 min
Drivers’ median age
58.7 yrs
Drivers’ average income
$68,058

Bridge Street carries 3.9 times the county average on its busiest stretch, where the median trip lasts 30.0 minutes.

5Pine StreetTrunk road · 8,780vehicles904trucks · 10.3%
Road class
Trunk road
Congestion ratio
26.6%
Median trip time
30.2 min
Drivers’ median age
57.9 yrs
Drivers’ average income
$71,397

Delays build on Pine Street: its congestion ratio of 27% over free-flow time is well above the county's 8%.

Ranked by trucks per day

Cars and light vehiclesTrucks
1Railroad StreetTrunk road · #2 by traffic12,024vehicles1,081trucks · 9.0%
2Elm StreetTrunk road · #1 by traffic15,244vehicles1,062trucks · 7.0%
3WI 17Primary road · #3 by traffic11,595vehicles927trucks · 8.0%
4Bridge StreetTrunk road · #4 by traffic9,834vehicles909trucks · 9.2%
5Pine StreetTrunk road · #5 by traffic8,780vehicles904trucks · 10.3%
How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

VilasDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
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Data current as of:
Q3 2026

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Counties near Vilas County

The same traffic breakdown for the areas closest to Vilas County, Wisconsin.

Need segment-level traffic data?

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