This page delivers traffic analytics for Vilas County, Wisconsin. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Vilas County, Wisconsin among 342 road miles divided in 3,350 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 539 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
2,551
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
8.8%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
30.2 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
8.1%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
58.8 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$68,699
Our data indicates an estimated average traffic volume of 2,551 vehicles per day in Vilas County, Wisconsin that results in 627,878 vehicle-miles traveled per day (≈229 million per year). The traffic stream is comprised of an average of 1 truck for every 11 vehicles. Typical time spent behind the wheel per trip is 30.2 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the Wisconsin state averages: At 2,551 vehicles per day, the average monitored road in Vilas carries 33% less traffic than the state average of 3,802 vehicles per day - a critical factor for logistics and site planning. Across the whole network that adds up to 627,878 vehicle-miles traveled per day (≈229 million per year), roughly 0.5% of Wisconsin's statewide total. The average trip takes 30.2 minutes, 6% lower than the state level. The congestion ratio of 8.1% is 35% lower, pointing to smoother traffic flow than the state level - crucial for traffic control improvement and logistics planning. 61% of counties in Wisconsin see less traffic than Vilas's 2,551 vehicles per day. Its average travel time of 30.2 minutes is longer than 20% of counties in Wisconsin.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
5,691
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
10.4%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
31.3 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
12.9%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
59.3 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$68,111
A significant volume of traffic in Vilas County, Wisconsin utilizes the highway network. The average highway carries 5,691 vehicles per day, 195% more than the average non-highway road in the same area, which carries 1,928 vehicles per day. That average covers 48 highway road miles divided in 555 segments (average segment length 461 ft), together carrying 226,788 vehicle-miles traveled per day (≈82.8 million per year). Trucks constitute 10.4% of highway traffic.
Analytical insight
At 10.4%, highway truck share is 29% lower than the state average, marking Vilas as a primarily local traffic hub - underscoring the importance of local access for logistics operators. By truck concentration, highways here outrank 9% of counties in Wisconsin. 7% of counties in Wisconsin see fewer highway trucks per day than Vilas's roughly 595.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
1,928
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
7.9%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
30.0 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
7.2%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
58.4 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$69,024
The non-highway road network in Vilas County, Wisconsin supports a substantial volume of traffic. The average non-highway road carries 1,928 vehicles per day, 66% less than the average highway in the same area, which carries 5,691 vehicles per day. That average covers 294 non-highway road miles divided in 2,795 segments (average segment length 555 ft), together carrying 401,090 vehicle-miles traveled per day (≈146 million per year). Trucks constitute 7.9% of non-highway traffic.
Analytical insight
The concentration of trucks on non-highway roads is 25% lower than on highways. At 41% lower than the state level, the non-highway congestion ratio of 7.2% signals easier movement on local roads. Overall, average travel time here is longer than 20% of counties in Wisconsin. Trip origins here have higher average income than 34% of counties in Wisconsin. Vilas's median driver age is higher than 99% of counties in Wisconsin.
Time-of-Day & Seasonal Patterns
Analytical insight
In Vilas County, Wisconsin, the peak hour concentrates about 8% of the day's traffic.
Traffic Flow Profile Comparison
Metric
Vilas
Wisconsin
Average
Difference
Traffic
2,551
3,802
-32.9%
Truck % (Total Traffic)
8.8%
10.2%
-13.4%
Truck % (Highway)
10.4%
14.7%
-28.9%
Avg. Travel Time
30.2 min
32.2 min
-6.0%
Frequently Asked Questions
The average daily traffic volume is calculated at 2,551 vehicles per day, providing a baseline for daily operations and site assessment.
Vilas's average travel time of 30.2 minutes is longer than 20% of counties in Wisconsin.
Trucks account for approximately 8.8% of the total traffic mix across all road types, with a significantly higher concentration of 10.4% on highways.
Approximately 17% of highway traffic and 16% of non-highway traffic consists of vehicles whose trip originates outside Vilas County, Wisconsin. This indicates that a portion of highway traffic is regional pass-through, while local roads are more representative of resident and commuter activity.
Drivers on Vilas roads have a median age of 59 years, and the median household income of the neighborhoods trips originate from averages $68,699 - useful context for retail siting and customer profiling.
Weekday peaks occur between 9:00 AM and 12:00 PM in the morning and between 3:00 PM and 5:00 PM in the evening - about 87% above the daily average.
The average travel time for drivers is 30.2 minutes, offering a standard metric for commute and delivery route planning.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
