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Traffic heat map of Love County, Oklahoma: 177 miles of roads shaded from blue (light) to red (heavy traffic), busiest on World War I Veterans Memorial Highway

Love County, Oklahoma Traffic Counts

Trips here are the shortest of any county in Oklahoma, a median 29.2 minutes. This page breaks down traffic in Love County, Oklahoma across 177 miles of monitored roads split into 1,562 segments, using multi-sourced mobile and sensor data. It goes beyond raw counts to truck flow, congestion and who is driving, so site selection and route planning rest on evidence.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
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Total Traffic Volume & Performance in Love County, Oklahoma

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day2,891
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

21.7%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

29.2 min
Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

9.7%
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

46.4 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$68,830

The average monitored road in Love County, Oklahoma carries 2,891 vehicles per day. Across its 177 miles of monitored roads, that adds up to 799,225 vehicle-miles traveled per day (≈292 million per year). About 1 in 5 vehicles is a truck, well above the 11.2% across Oklahoma - a freight-heavy mix.

The shortest trips of any county in Oklahoma

Love's average daily traffic volume is 47% lower than the state average - 2,891 vehicles per day against 5,504 - suggesting less traffic load per road - lighter roads for freight, but less passing trade for roadside retail. Across the whole network, that travel is about 0.8% of Oklahoma's statewide total. By volume, Love's 2,891 vehicles per day trails 55% of counties in Oklahoma.

Journey times run 11% lower than the state level, at 29.2 minutes on average. At 29.2 minutes, Love also has the lowest average travel time in Oklahoma.

Congestion runs 21% lower than the state level, at a ratio of 9.7%, which means smoother traffic flow - crucial for traffic control improvement and logistics planning.

Highway vs. Non-Highway Traffic Analysis

highway traffic icon

Highway Traffic in Love County, Oklahoma

Trafficvehicles per day12,099
Trucks26.0%
Average travel time57.2 min
Congestion ratio21.3%
Drivers’ average age46.1 yrs
Drivers’ average income$70,733

Highways carry most of the traffic in Love County, Oklahoma: 75% of all vehicle-miles. The average highway carries 12,099 vehicles per day, 477% more than the average non-highway road in the same area, which carries 2,097 vehicles per day.

Highways make up 27% of the monitored road miles (48 miles, 124 segments), so they carry more than their share: 597,589 vehicle-miles traveled per day (≈218 million per year).

59% of counties in Oklahoma move less traffic on their highways.

More highway trucks than 97% of counties in Oklahoma

Highway truck concentration here runs 63% higher than the state average, at 26.0%. That marks Love as a major freight corridor, where highway access is what logistics operators compete on.

91% of counties in Oklahoma see a lower highway truck share than Love's 26.0%. 97% of counties in Oklahoma see fewer highway trucks per day than Love's roughly 3,147.

non-highway traffic icon

Non-highway Traffic in Love County, Oklahoma

Trafficvehicles per day2,097
Trucks9.1%
Average travel time26.8 min
Congestion ratio8.7%
Drivers’ average age47.0 yrs
Drivers’ average income$66,887

Local roads carry a smaller share of travel in Love County, Oklahoma, 25% of vehicle-miles; most driving happens on highways. A typical local road sees 2,097 vehicles per day.

Local roads make up 73% of the monitored road miles (128 miles in 1,438 segments) but carry less than their share of travel: 201,636 vehicle-miles traveled per day (≈73.6 million per year). The truck share on non-highway roads is 9.1%.

Drivers from higher-income areas than 74% of counties in Oklahoma

Non-highway roads carry a truck concentration that's 65% lower than the highway network.

Non-highway congestion (8.7%) runs 26% lower than the state average, pointing to smoother local traffic flow.

Trip origins here have higher average income than 74% of counties in Oklahoma. 61% of counties in Oklahoma have an older driver population than Love.

Time-of-Day & Seasonal Patterns

peak hours icon
Peak Traffic Windows
Weekday peaks:
AM peak 10:00 AM–12:00 PM and a long afternoon plateau from 3:00 PM to 7:00 PM, with volumes reaching approximately 59% higher than the daily average.
Weekend traffic:
Weekends are busier than weekdays: volumes run about 29% above weekday levels, which usually points to leisure, tourism or shopping traffic.
seasonal traffic icon
Seasonal Fluctuation
Busy season:
May–July is the high season, with volumes +6% versus the annual average.
Lowest month:
January is the quietest month, with volumes -10% versus the annual average - the usual winter low.

Data Finding: Hourly & Seasonal Patterns

In Love County, Oklahoma, the peak hour concentrates about 7% of the day's traffic, and there is a noticeable seasonal swing of +6% in high season.

Love County vs. Oklahoma Traffic Comparison

The truck share sets Love County apart: 94% above the Oklahoma average. Its highway truck share is also 63% above.

MetricLove CountyOklahoma averageDifference
Traffic2,8915,504-47.5%
Truck % (Total Traffic)21.7%11.2%+93.6%
Truck % (Highway)26.0%16.0%+62.9%
Avg. Travel Time29.2 min32.7 min-10.6%

How Love County compares

Love County has the quietest roads among its nearby counties

Against the 4 nearest areas, Love County runs 8.6 percentage points more truck traffic and moves 38.7% of the total daily travel; it has the quietest roads of the five. Freight passes through here that never reaches the areas around it: the truck share is high precisely because the local car traffic is not.

Love County and the 4 nearest county-level areas by centroid distance, with the Oklahoma average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Love County2,89121.7%799,22529.2 min9.7%
Marshall County, Oklahoma3,7848.5%417,84332.9 min10.1%
Cooke County, Texas3,50820.0%1,990,15032.7 min12.3%
Carter County, Oklahoma4,12014.3%1,567,11034.7 min11.1%
Grayson County, Texas4,5019.8%4,293,97931.5 min12.8%
Oklahoma average5,50411.2%N/A32.7 min12.3%

Love County ranked within Oklahoma

Love County sits in Oklahoma's top three on highway truck volume.

Love County ranked among 77 county-level areas in Oklahoma (1 = highest); measures without data in every county rank a smaller field, down to 65.
MeasureLove CountyOklahoma rank
Traffic volume (AADT)2,891#43 of 77
Highway vehicle-miles per day597,589#27 of 65
Truck share on highways26.0%#7 of 65
Highway trucks per day3,147#3 of 65
Average travel time29.2 min#77 of 77
Average driver income$68,830#21 of 77
Average driver age46.4 yrs#47 of 77

The two ends of this table sit far apart: #3 of 65 on highway truck volume, against #77 of 77 on average travel time.

Busiest roads in Love County, Oklahoma

On their busiest stretches, the three busiest roads in Love County carry 15,261 vehicles a day on average, 5.3 times the typical road in the county (2,891).

World War I Veterans Memorial Highway is the busiest road, at 24,667 vehicles a day, 6,415 of them trucks (26.0%). No other road comes close: Merle Wolfe Road, in second place, carries 10,560. It tops the truck ranking too, with the most trucks on the list.

Trips using World War I Veterans Memorial Highway are long: a median of 57.2 minutes against 29.2 county-wide, the mark of a through route.

US 77 is busy with cars rather than freight: only 4.8% of its traffic is trucks, against 21.7% county-wide.

Ranked by daily traffic (AADT)

Cars and light vehiclesTrucks
1World War I Veterans Memorial HighwayMotorway · 24,667vehicles6,415trucks · 26.0%
Road class
Motorway
Congestion ratio
21.3%
Median trip time
57.2 min
Drivers’ median age
46.1 yrs
Drivers’ average income
$70,733

A main artery: World War I Veterans Memorial Highway's busiest stretch carries 8.5 times the county average; trucks are 26.0% of it, above the county-wide 21.7%.

2Merle Wolfe RoadTertiary road · 10,560vehicles2,042trucks · 19.3%
Road class
Tertiary road
Median trip time
12.4 min
Drivers’ median age
43.6 yrs
Drivers’ average income
$67,126

Merle Wolfe Road is a local road at heart: the median trip using it lasts 12.4 minutes, against 29.2 for the county.

3US 77Secondary road · 10,557vehicles512trucks · 4.8%
Road class
Secondary road
Congestion ratio
23.3%
Median trip time
28.9 min
Drivers’ median age
46.8 yrs
Drivers’ average income
$61,465

US 77 is one of the more congested roads here: trips take 23% longer than at free-flow speed, against 10% county-wide.

4Memorial DriveSecondary road · 9,173vehicles462trucks · 5.0%
Road class
Secondary road
Congestion ratio
27.7%
Median trip time
29.1 min
Drivers’ median age
47.2 yrs
Drivers’ average income
$64,202

Delays build on Memorial Drive: its congestion ratio of 28% over free-flow time is well above the county's 10%.

5Casino AvenueTertiary road · 5,954vehicles910trucks · 15.3%
Road class
Tertiary road
Congestion ratio
7.1%
Median trip time
15.5 min
Drivers’ median age
44.5 yrs
Drivers’ average income
$65,824

Trips on Casino Avenue are short, a median 15.5 minutes against 29.2 county-wide, so it mostly serves local errands and commutes.

Ranked by trucks per day

Only named roads are listed. Some unnamed segments, such as ramps or unlabeled carriageways, may carry as much traffic as the roads shown.

Cars and light vehiclesTrucks
1World War I Veterans Memorial HighwayMotorway · #1 by traffic24,667vehicles6,415trucks · 26.0%
2Merle Wolfe RoadTertiary road · #2 by traffic10,560vehicles2,042trucks · 19.3%
3Casino AvenueTertiary road · #5 by traffic5,954vehicles910trucks · 15.3%
4US 77Secondary road · #3 by traffic10,557vehicles512trucks · 4.8%
5Memorial DriveSecondary road · #4 by traffic9,173vehicles462trucks · 5.0%
How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

LoveDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
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Data current as of:
Q3 2026

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Counties near Love County

The same traffic breakdown for the areas closest to Love County, Oklahoma.

Need segment-level traffic data?

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