Need segment-level traffic data?

Identify traffic patterns street by street and analyze the exact corridors that matter to your project.

Get insights →
Home
United States
South DakotaMarshall
traffic map

Marshall County, South Dakota Traffic Counts

This page delivers traffic analytics for Marshall County, South Dakota. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Marshall County, South Dakota among 174 road miles divided in 523 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 1,754 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Find my place
total traffic icon

Total Traffic Volume & Performance

Traffic

Traffic

The average number of vehicles that travel each day over any road in the road network.

579

Trucks

Trucks

The percentage of the total traffic volume composed of heavy vehicles.

9.0%

Average travel time

Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

30.9 min

Drivers’ average age

Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

54.0 yrs

Drivers’ average income

Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$71,403

Our data indicates an estimated average traffic volume of 579 vehicles per day in Marshall County, South Dakota that results in 77,517 vehicle-miles traveled per day (≈28.3 million per year). The traffic stream is comprised of an average of 1 truck for every 11 vehicles. Typical time spent behind the wheel per trip is 30.9 minutes, which already accounts for delays at signals, intersections, and congestion.

Analytical insight

When compared to the South Dakota state averages: Marshall's average daily traffic volume is 82% lower than the state average - 579 vehicles per day against 3,156 - suggesting less traffic load per road, a critical factor for logistics and site planning. In total volume terms, its road network carries 77,517 vehicle-miles traveled per day (≈28.3 million per year), about 0.3% of South Dakota's statewide total. The average trip takes 30.9 minutes, 5% lower than the state level. Marshall carries more traffic than 12% of counties in South Dakota. Its average travel time of 30.9 minutes is longer than 14% of counties in South Dakota.

Highway vs. Non-Highway Traffic Analysis

Analytical insight

N/A
non-highway traffic icon

Non-highway traffic

Traffic

Traffic

The average number of vehicles that travel each day over any road in the road network.

579

Trucks

Trucks

The percentage of the total traffic volume composed of heavy vehicles.

9.0%

Average travel time

Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

30.9 min

Drivers’ average age

Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

54.0 yrs

Drivers’ average income

Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$71,403

The non-highway road network in Marshall County, South Dakota supports a substantial volume of traffic. The average non-highway road carries 579 vehicles per day. That average covers 174 non-highway road miles divided in 523 segments (average segment length 1,754 ft), together carrying 77,517 vehicle-miles traveled per day (≈28.3 million per year). Trucks constitute 9.0% of non-highway traffic.

Analytical insight

Overall, average travel time here is longer than 14% of counties in South Dakota. Trip origins here have higher average income than 48% of counties in South Dakota. The driver population here skews older than 83% of counties in South Dakota.

Time-of-Day & Seasonal Patterns

Analytical insight

In Marshall County, South Dakota, the peak hour concentrates about 7% of the day's traffic.

Traffic Flow Profile Comparison

Metric

Marshall

South Dakota
Average

Difference

Traffic

579

3,156

-81.7%

Truck % (Total Traffic)

9.0%

10.3%

-12.4%

Truck % (Highway)

13.6%

Avg. Travel Time

30.9 min

32.5 min

-4.7%

How Marshall County compares

Marshall County against nearby areas

Set against the average of the 4 areas nearest to it, Marshall County carries 72.5% less traffic on a typical road and moves 17.6% of the total daily travel; it has the quietest roads of the five. Smaller and quieter on both counts: a shorter network than the areas around it, carrying lighter traffic across it.

Marshall County and the 4 nearest county-level areas by centroid distance, with the South Dakota average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Marshall County5799.0%77,51730.9 minN/A
Day County, South Dakota95111.2%204,38542.5 minN/A
Sargent County, North Dakota1,0799.2%107,49032.2 min4.1%
Roberts County, South Dakota93913.6%364,98341.3 minN/A
Brown County, South Dakota5,4426.9%1,082,63434.1 minN/A
South Dakota average3,15610.3%N/A32.5 min12.9%

Marshall County ranked within South Dakota

Marshall County sits in the bottom quarter of the South Dakota field on average daily traffic volume, at #58 of 66.

Where Marshall County sits among South Dakota's county-level areas on each measure. Rank 1 is the highest value in the state, whether or not that is the outcome you want; the field size differs by measure because not every county carries highway data.
MeasureMarshall CountySouth Dakota rank
Traffic volume (AADT)579#58 of 66
Average travel time30.9 min#57 of 66
Average driver income$71,403#35 of 66
Average driver age54.0 yrs#12 of 66

Marshall County ranks #12 of 66 on average driver age but #58 of 66 on average daily traffic volume - the two describe the same roads and are worth reading together rather than either on its own.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

South DakotaDepartment of Transportation

Historical traffic pattern databases

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
TrafficZoom methodology
link arrow icon
Data current as of:
Q3 2026

Explore further

TrafficZoom platform

— street-level analytics and custom corridor reports.

Map AI

— demographics, housing and mobility data.

Counties near Marshall County

The same traffic breakdown for the areas closest to Marshall County, South Dakota.

Need segment-level traffic data?

Identify traffic patterns street by street and analyze the exact corridors that matter to your project.

Get access now
Get a demo
Ticon websiteC-Site website
© 2026 TICON. All rights reserved.