This page delivers traffic analytics for New Hanover County, North Carolina. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for New Hanover County, North Carolina among 379 road miles divided in 8,370 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 239 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
11,960
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
5.2%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
30.7 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
28.0%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
46.1 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$84,738
Our data indicates an estimated average traffic volume of 11,960 vehicles per day in New Hanover County, North Carolina that results in 4,535,826 vehicle-miles traveled per day (≈1.7 billion per year). The traffic stream is comprised of an average of 1 truck for every 19 vehicles. Typical time spent behind the wheel per trip is 30.7 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the North Carolina state averages: New Hanover's average daily traffic volume is 89% higher than the state average - 11,960 vehicles per day against 6,332 - suggesting more traffic load per road, a critical factor for logistics and site planning. In total volume terms, its road network carries 4,535,826 vehicle-miles traveled per day (≈1.7 billion per year), about 1.7% of North Carolina's statewide total. The average trip takes 30.7 minutes, 5% lower than the state level. Congestion runs 51% higher than the state level, at a ratio of 28.0% - more pronounced congestion - crucial for traffic control improvement and logistics planning. By volume, New Hanover's 11,960 vehicles per day outpaces 99% of counties in North Carolina. On travel time, New Hanover runs longer than 27% of counties in North Carolina.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
21,233
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
6.7%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
32.5 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
42.0%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
46.5 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$81,797
A significant volume of traffic in New Hanover County, North Carolina utilizes the highway network. The average highway carries 21,233 vehicles per day, 102% more than the average non-highway road in the same area, which carries 10,503 vehicles per day. That average covers 119 highway road miles divided in 1,136 segments (average segment length 551 ft), together carrying 2,066,282 vehicle-miles traveled per day (≈754 million per year). By highway travel volume, New Hanover outranks 82% of counties in North Carolina. Trucks constitute 6.7% of highway traffic.
Analytical insight
Highway truck concentration here runs 44% lower than the state average, at 6.7% - positioning New Hanover as a primarily local traffic hub. For logistics operators, this validates the importance of local access. New Hanover's highway truck share (6.7%) is higher than 3% of counties in North Carolina. 56% of counties in North Carolina see fewer highway trucks per day than New Hanover's roughly 1,431.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
10,503
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
3.8%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
30.5 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
25.8%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
45.9 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$86,933
The non-highway road network in New Hanover County, North Carolina supports a substantial volume of traffic. The average non-highway road carries 10,503 vehicles per day, 51% less than the average highway in the same area, which carries 21,233 vehicles per day. That average covers 261 non-highway road miles divided in 7,234 segments (average segment length 190 ft), together carrying 2,469,544 vehicle-miles traveled per day (≈901 million per year). Trucks constitute 3.8% of non-highway traffic.
Analytical insight
Non-highway roads carry a truck concentration that's 43% lower than the highway network. Non-highway congestion (25.8%) runs 46% higher than the state average, pointing to slower local traffic flow. Overall, average travel time here is longer than 27% of counties in North Carolina. 90% of counties in North Carolina see lower average driver income among trip origins than New Hanover. New Hanover's median driver age is higher than 19% of counties in North Carolina.
Time-of-Day & Seasonal Patterns
Peak Traffic Windows
Weekday peaks:
AM peak 10:00 AM–12:00 PM and PM peak 4:00 PM–6:00 PM, with volumes reaching approximately 73% higher than the daily average.
Weekend traffic:
Weekend volumes run about 14% below weekday levels.
Seasonal Fluctuation
Busy season:
June–August is the high season, with volumes +12% versus the annual average.
Lowest month:
January is the quietest month, with volumes -15% versus the annual average.
Analytical insight
In New Hanover County, North Carolina, the peak hour concentrates about 7% of the day's traffic, and seasonal swing is pronounced at +12% in high season.
Traffic Flow Profile Comparison
Metric
New Hanover
North Carolina
Average
Difference
Traffic
11,960
6,332
+88.9%
Truck % (Total Traffic)
5.2%
8.7%
-41.0%
Truck % (Highway)
6.7%
12.1%
-44.2%
Avg. Travel Time
30.7 min
32.3 min
-4.8%
Frequently Asked Questions
The average daily traffic volume is calculated at 11,960 vehicles per day, providing a baseline for daily operations and site assessment.
New Hanover carries more traffic than 99% of counties in North Carolina, averaging 11,960 vehicles per day.
The average travel time for drivers is 30.7 minutes, offering a standard metric for commute and delivery route planning.
Weekday peaks occur between 10:00 AM and 12:00 PM in the morning and between 4:00 PM and 6:00 PM in the evening - about 73% above the daily average.
Drivers on New Hanover roads have a median age of 46 years, and the median household income of the neighborhoods trips originate from averages $84,738 - useful context for retail siting and customer profiling.
Trucks account for approximately 5.2% of the total traffic mix across all road types, with a significantly higher concentration of 6.7% on highways.
Traffic volumes are typically 12% higher during June–August. Volumes drop to their lowest levels in January, averaging 10,220 vehicles per day - a 15% decrease from the annual average.
Approximately 34% of highway traffic and 15% of non-highway traffic consists of vehicles whose trip originates outside New Hanover County, North Carolina. This indicates that a portion of highway traffic is regional pass-through, while local roads are more representative of resident and commuter activity.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
