This page delivers traffic analytics for Pender County, North Carolina. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Pender County, North Carolina among 362 road miles divided in 3,687 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 518 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
7,327
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
8.6%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
27.4 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
20.0%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
44.1 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$81,916
Our data indicates an estimated average traffic volume of 7,327 vehicles per day in Pender County, North Carolina that results in 2,438,870 vehicle-miles traveled per day (≈890 million per year). The traffic stream is comprised of an average of 1 truck for every 12 vehicles. Typical time spent behind the wheel per trip is 27.4 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the North Carolina state averages: Pender sees 16% higher average daily traffic volume than the state average (7,327 vehicles per day against 6,332), suggesting more demand on each road - a critical factor for logistics and site planning. In total volume terms, its road network carries 2,438,870 vehicle-miles traveled per day (≈890 million per year), about 0.9% of North Carolina's statewide total. At 27.4 minutes, the average travel time is 15% lower than the state level. At 7% higher than the state level, the 20.0% congestion ratio signals more pronounced congestion - crucial for traffic control improvement and logistics planning. 86% of counties in North Carolina see less traffic than Pender's 7,327 vehicles per day. At 27.4 minutes, Pender also has the lowest average travel time in North Carolina.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
22,040
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
10.4%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
33.9 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
39.3%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
43.6 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$83,391
A significant volume of traffic in Pender County, North Carolina utilizes the highway network. The average highway carries 22,040 vehicles per day, 331% more than the average non-highway road in the same area, which carries 5,109 vehicles per day. That average covers 112 highway road miles divided in 483 segments (average segment length 1,221 ft), together carrying 1,454,195 vehicle-miles traveled per day (≈531 million per year). That is more highway travel volume than 70% of counties in North Carolina. Trucks constitute 10.4% of highway traffic.
Analytical insight
Highway truck concentration here runs 14% lower than the state average, at 10.4% - positioning Pender as a primarily local traffic hub. For logistics operators, this validates the importance of local access. By truck concentration, highways here outrank 39% of counties in North Carolina. Pender's highway truck count is higher than 59% of counties in North Carolina, at roughly 2,292 trucks per day.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
5,109
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
5.9%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
26.4 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
17.0%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
46.0 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$79,910
The non-highway road network in Pender County, North Carolina supports a substantial volume of traffic. The average non-highway road carries 5,109 vehicles per day, 77% less than the average highway in the same area, which carries 22,040 vehicles per day. That average covers 250 non-highway road miles divided in 3,204 segments (average segment length 413 ft), together carrying 984,676 vehicle-miles traveled per day (≈359 million per year). Trucks constitute 5.9% of non-highway traffic.
Analytical insight
The concentration of trucks on non-highway roads is 43% lower than on highways. At 4% lower than the state level, the non-highway congestion ratio of 17.0% signals easier movement on local roads. Overall, Pender has the lowest average travel time in North Carolina, at 27.4 minutes. 87% of counties in North Carolina see lower average driver income among trip origins than Pender. Pender's median driver age is higher than 11% of counties in North Carolina.
Time-of-Day & Seasonal Patterns
Peak Traffic Windows
Weekday peaks:
AM peak 7:00 AM–12:00 PM and PM peak 4:00 PM–6:00 PM, with volumes reaching approximately 75% higher than the daily average.
Weekend traffic:
Weekend volumes run about 11% below weekday levels.
Seasonal Fluctuation
Busy season:
June–August is the high season, with volumes +10% versus the annual average.
Lowest month:
January is the quietest month, with volumes -15% versus the annual average.
Analytical insight
In Pender County, North Carolina, the peak hour concentrates about 7% of the day's traffic, and seasonal swing is pronounced at +10% in high season.
Traffic Flow Profile Comparison
Metric
Pender
North Carolina
Average
Difference
Traffic
7,327
6,332
+15.7%
Truck % (Total Traffic)
8.6%
8.7%
-1.6%
Truck % (Highway)
10.4%
12.1%
-13.9%
Avg. Travel Time
27.4 min
32.3 min
-15.1%
Frequently Asked Questions
The average daily traffic volume is calculated at 7,327 vehicles per day, providing a baseline for daily operations and site assessment.
Yes - at 27.4 minutes, Pender has the lowest average travel time of any county in North Carolina.
Trucks account for approximately 8.6% of the total traffic mix across all road types, with a significantly higher concentration of 10.4% on highways.
Traffic volumes are typically 10% higher during June–August. Volumes drop to their lowest levels in January, averaging 6,214 vehicles per day - a 15% decrease from the annual average.
Drivers on Pender roads have a median age of 44 years, and the median household income of the neighborhoods trips originate from averages $81,916 - useful context for retail siting and customer profiling.
The average travel time for drivers is 27.4 minutes, offering a standard metric for commute and delivery route planning.
Approximately 31% of highway traffic and 17% of non-highway traffic consists of vehicles whose trip originates outside Pender County, North Carolina. This indicates that a portion of highway traffic is regional pass-through, while local roads are more representative of resident and commuter activity.
Weekday peaks occur between 7:00 AM and 12:00 PM in the morning and between 4:00 PM and 6:00 PM in the evening - about 75% above the daily average.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
