This page delivers traffic analytics for Oconto County, Wisconsin. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Oconto County, Wisconsin among 497 road miles divided in 4,628 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 568 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
1,594
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
10.8%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
31.3 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
6.3%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
50.4 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$74,824
Our data indicates an estimated average traffic volume of 1,594 vehicles per day in Oconto County, Wisconsin that results in 1,158,543 vehicle-miles traveled per day (≈423 million per year). The traffic stream is comprised of an average of 1 truck for every 9 vehicles. Typical time spent behind the wheel per trip is 31.3 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the Wisconsin state averages: Oconto sees 58% lower average daily traffic volume than the state average (1,594 vehicles per day against 3,802), suggesting less demand on each road - a critical factor for logistics and site planning. Network-wide, Oconto accounts for about 0.9% of Wisconsin's statewide total, at 1,158,543 vehicle-miles traveled per day (≈423 million per year). At 31.3 minutes, the average travel time is 3% lower than the state level. Congestion runs 50% lower than the state level, at a ratio of 6.3% - smoother traffic flow - crucial for traffic control improvement and logistics planning. By volume, Oconto's 1,594 vehicles per day outpaces 13% of counties in Wisconsin. On travel time, Oconto runs longer than 31% of counties in Wisconsin.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
7,299
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
13.1%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
45.5 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
16.3%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
49.7 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$75,577
A significant volume of traffic in Oconto County, Wisconsin utilizes the highway network. The average highway carries 7,299 vehicles per day, 464% more than the average non-highway road in the same area, which carries 1,294 vehicles per day. That average covers 86 highway road miles divided in 231 segments (average segment length 1,960 ft), together carrying 644,780 vehicle-miles traveled per day (≈235 million per year). Trucks constitute 13.1% of highway traffic.
Analytical insight
Highway truck concentration here runs 11% lower than the state average, at 13.1% - positioning Oconto as a primarily local traffic hub. For logistics operators, this validates the importance of local access. Oconto's highway truck share (13.1%) is higher than 35% of counties in Wisconsin. By raw truck volume, Oconto carries more highway trucks than 40% of counties in Wisconsin.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
1,294
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
8.0%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
30.6 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
5.8%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
52.5 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$74,131
The non-highway road network in Oconto County, Wisconsin supports a substantial volume of traffic. The average non-highway road carries 1,294 vehicles per day, 82% less than the average highway in the same area, which carries 7,299 vehicles per day. That average covers 412 non-highway road miles divided in 4,397 segments (average segment length 494 ft), together carrying 513,763 vehicle-miles traveled per day (≈188 million per year). Trucks constitute 8.0% of non-highway traffic.
Analytical insight
Non-highway roads carry a truck concentration that's 39% lower than the highway network. The non-highway congestion ratio of 5.8% is 52% lower than the state level, suggesting more efficient local mobility than the state average. Overall, average travel time here is longer than 31% of counties in Wisconsin. Oconto's average driver income exceeds 52% of counties in Wisconsin. Oconto's median driver age is higher than 52% of counties in Wisconsin.
Time-of-Day & Seasonal Patterns
Peak Traffic Windows
Weekday peaks:
AM peak 10:00 AM–12:00 PM and PM peak 3:00 PM–7:00 PM, with volumes reaching approximately 87% higher than the daily average.
Weekend traffic:
Weekend volumes run about 8% below weekday levels.
Seasonal Fluctuation
Busy season:
June–August is the high season, with volumes +17% versus the annual average.
Lowest month:
January is the quietest month, with volumes -19% versus the annual average.
Analytical insight
In Oconto County, Wisconsin, the peak hour concentrates about 8% of the day's traffic, and seasonal swing is pronounced at +17% in high season.
Traffic Flow Profile Comparison
Metric
Oconto
Wisconsin
Average
Difference
Traffic
1,594
3,802
-58.1%
Truck % (Total Traffic)
10.8%
10.2%
+6.6%
Truck % (Highway)
13.1%
14.7%
-11.0%
Avg. Travel Time
31.3 min
32.2 min
-2.5%
Frequently Asked Questions
The average daily traffic volume is calculated at 1,594 vehicles per day, providing a baseline for daily operations and site assessment.
Oconto carries more traffic than 13% of counties in Wisconsin, averaging 1,594 vehicles per day.
Drivers on Oconto roads have a median age of 50 years, and the median household income of the neighborhoods trips originate from averages $74,824 - useful context for retail siting and customer profiling.
Traffic volumes are typically 17% higher during June–August. Volumes drop to their lowest levels in January, averaging 1,283 vehicles per day - a 19% decrease from the annual average.
Approximately 45% of highway traffic and 7% of non-highway traffic consists of vehicles whose trip originates outside Oconto County, Wisconsin. This indicates that a portion of highway traffic is regional pass-through, while local roads are more representative of resident and commuter activity.
Weekday peaks occur between 10:00 AM and 12:00 PM in the morning and between 3:00 PM and 7:00 PM in the evening - about 87% above the daily average.
Trucks account for approximately 10.8% of the total traffic mix across all road types, with a significantly higher concentration of 13.1% on highways.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
