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Traffic heat map of Oconto County, Wisconsin: 497 miles of roads shaded from blue (light) to red (heavy traffic), busiest on US 41 and US 141

Oconto County, Wisconsin Traffic Counts

Its busiest road, US 41, carries 26,387 vehicles a day, 16.6 times the average road. This page breaks down traffic in Oconto County, Wisconsin across 497 miles of monitored roads split into 4,628 segments, using multi-sourced mobile and sensor data. It goes beyond raw counts to truck flow, congestion and who is driving, so site selection and route planning rest on evidence.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
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Total Traffic Volume & Performance in Oconto County, Wisconsin

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day1,594
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

10.8%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

31.3 min
Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

6.3%
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

50.4 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$74,824

The average monitored road in Oconto County, Wisconsin carries 1,594 vehicles per day. Across its 497 miles of monitored roads, that adds up to 1,158,543 vehicle-miles traveled per day (≈423 million per year). About 1 in 9 vehicles is a truck, in line with Wisconsin (10.2%).

Quieter roads than 87% of counties in Wisconsin

Oconto's average daily traffic volume is 58% lower than the state average - 1,594 vehicles per day against 3,802 - suggesting less traffic load per road - very light roads: easy truck access, but little passing trade for roadside retail. Across the whole network, that travel is about 0.9% of Wisconsin's statewide total. By volume, Oconto's 1,594 vehicles per day trails 87% of counties in Wisconsin.

At 31.3 minutes, the average travel time matches the state level closely. 69% of counties in Wisconsin have a longer average travel time than Oconto's 31.3 minutes.

At 50% lower than the state level, the 6.3% congestion ratio signals smoother traffic flow - fewer delays make delivery windows more reliable.

Highway vs. Non-Highway Traffic Analysis

highway traffic icon

Highway Traffic in Oconto County, Wisconsin

Trafficvehicles per day7,299
Trucks13.1%
Average travel time45.5 min
Congestion ratio16.3%
Drivers’ average age49.7 yrs
Drivers’ average income$75,577

A little more than half of the driving in Oconto County, Wisconsin happens on highways: 56% of all vehicle-miles. The average highway carries 7,299 vehicles per day, 464% more than the average non-highway road in the same area, which carries 1,294 vehicles per day.

That comes from just 17% of the monitored road miles: 86 miles in 231 segments, carrying 644,780 vehicle-miles traveled per day (≈235 million per year).

Lower highway truck share than 65% of counties in Wisconsin

The concentration of trucks on highways (13.1%) is 11% lower than the state average for similar road classifications. The highway traffic mix is typical for Wisconsin: neither freight- nor commuter-dominated.

By truck concentration, highways here trail 65% of counties in Wisconsin. By raw truck volume, Oconto carries fewer highway trucks than 60% of counties in Wisconsin.

non-highway traffic icon

Non-highway Traffic in Oconto County, Wisconsin

Trafficvehicles per day1,294
Trucks8.0%
Average travel time30.6 min
Congestion ratio5.8%
Drivers’ average age52.5 yrs
Drivers’ average income$74,131

A significant share of driving in Oconto County, Wisconsin, 44% of vehicle-miles, happens on local roads. A typical local road sees 1,294 vehicles per day.

Local roads make up 83% of the monitored road miles (412 miles in 4,397 segments) but carry less than their share of travel: 513,763 vehicle-miles traveled per day (≈188 million per year). Trucks make up 8.0% of non-highway traffic, about 1 in 12 vehicles.

Local congestion 52% below the Wisconsin average

Non-highway roads carry a truck concentration that's 39% lower than the highway network.

The non-highway congestion ratio of 5.8% is 52% lower than the state level, suggesting more efficient local mobility than the state average.

52% of counties in Wisconsin see lower average driver income among trip origins than Oconto. The driver population here skews older than 52% of counties in Wisconsin.

Time-of-Day & Seasonal Patterns

peak hours icon
Peak Traffic Windows
Weekday peaks:
AM peak 10:00 AM–12:00 PM and a long afternoon plateau from 3:00 PM to 7:00 PM, with volumes reaching approximately 87% higher than the daily average.
Weekend traffic:
Weekends are somewhat quieter: volumes run about 8% below weekday levels, the usual weekend dip.
seasonal traffic icon
Seasonal Fluctuation
Busy season:
June–August is the high season, with volumes +17% versus the annual average.
Lowest month:
January is the quietest month, with volumes -19% versus the annual average - the usual winter low.

Data Finding: Hourly & Seasonal Patterns

In Oconto County, Wisconsin, the peak hour concentrates about 8% of the day's traffic, and there is a strong seasonal swing of +17% in high season.

Oconto County vs. Wisconsin Traffic Comparison

Oconto County's biggest difference from the Wisconsin average is its average daily traffic per road, 58% below it.

MetricOconto CountyWisconsin averageDifference
Traffic1,5943,802-58.1%
Truck % (Total Traffic)10.8%10.2%+6.6%
Truck % (Highway)13.1%14.7%-11.0%
Avg. Travel Time31.3 min32.2 min-2.5%

How Oconto County compares

Oconto County against nearby counties

Nothing in this table sets Oconto County sharply apart from the 4 areas nearest to it, though it has the fourth busiest roads of the five.

Oconto County and the 4 nearest county-level areas by centroid distance, with the Wisconsin average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Oconto County1,59410.8%1,158,54331.3 min6.3%
Menominee County, Wisconsin2,1458.3%55,24128.1 min5.9%
Marinette County, Wisconsin2,04910.0%1,009,24536.4 min7.2%
Shawano County, Wisconsin2,16210.7%1,370,41531.8 min8.0%
Langlade County, Wisconsin1,4788.7%443,42033.0 min7.1%
Wisconsin average3,80210.2%N/A32.2 min12.6%

Oconto County ranked within Wisconsin

Oconto County sits in the bottom quarter of the Wisconsin field on average daily traffic volume, at #63 of 72.

Oconto County ranked among 72 county-level areas in Wisconsin (1 = highest); measures without data in every county rank a smaller field, down to 58.
MeasureOconto CountyWisconsin rank
Traffic volume (AADT)1,594#63 of 72
Highway vehicle-miles per day644,780#30 of 58
Truck share on highways13.1%#38 of 58
Highway trucks per day955#35 of 58
Average travel time31.3 min#50 of 72
Average driver income$74,824#35 of 72
Average driver age50.4 yrs#35 of 72

Busiest roads in Oconto County, Wisconsin

Traffic concentrates on a few corridors: the three busiest roads average 19,204 vehicles a day, against 1,594 on the average road in Oconto County.

US 41 is the busiest road, at 26,387 vehicles a day, 3,520 of them trucks (13.3%). No other road comes close: US 141, in second place, carries 15,962. It also carries the most trucks.

Trips using US-141 are long: a median of 47.3 minutes against 31.3 county-wide, the mark of a through route.

Ranked by daily traffic (AADT)

Cars and light vehiclesTrucks
1US 41Motorway · 26,387vehicles3,520trucks · 13.3%
Road class
Motorway
Congestion ratio
30.4%
Median trip time
42.8 min
Drivers’ median age
48.5 yrs
Drivers’ average income
$80,706

Travel on US 41's busiest stretch runs 30% over free-flow time, against 6% across the county, so expect slower peak hours.

2US 141Trunk road · 15,962vehicles1,620trucks · 10.2%
Road class
Trunk road
Congestion ratio
17.0%
Median trip time
46.6 min
Drivers’ median age
50.8 yrs
Drivers’ average income
$73,685

US 141 carries through traffic: the median trip using it lasts 46.6 minutes, against 31.3 for the county.

3US-141Trunk road · 15,262vehicles1,244trucks · 8.2%
Road class
Trunk road
Congestion ratio
18.5%
Median trip time
47.3 min
Drivers’ median age
51.0 yrs
Drivers’ average income
$72,584

US-141 is one of the more congested roads here: trips take 18% longer than at free-flow speed, against 6% county-wide.

4WI 22Primary road · 5,257vehicles425trucks · 8.1%
Road class
Primary road
Congestion ratio
13.0%
Median trip time
29.2 min
Drivers’ median age
50.0 yrs
Drivers’ average income
$61,334

WI 22 carries 3.3 times the county average at its busiest, 425 of them trucks (8.1%, below the county-wide 10.8%).

5WI 32Primary road · 3,862vehicles309trucks · 8.0%
Road class
Primary road
Congestion ratio
9.0%
Median trip time
24.4 min
Drivers’ median age
48.8 yrs
Drivers’ average income
$87,699

WI 32 carries 2.4 times the county average on its busiest stretch, where the median trip lasts 24.4 minutes.

Ranked by trucks per day

Cars and light vehiclesTrucks
1US 41Motorway · #1 by traffic26,387vehicles3,520trucks · 13.3%
2US 141Trunk road · #2 by traffic15,962vehicles1,620trucks · 10.2%
3US-141Trunk road · #3 by traffic15,262vehicles1,244trucks · 8.2%
4WI 22Primary road · #4 by traffic5,257vehicles425trucks · 8.1%
5Charles StreetSecondary road · 3,278vehicles408trucks · 12.4%
Road class
Secondary road
Congestion ratio
11.7%
Median trip time
25.1 min
Drivers’ median age
52.7 yrs
Drivers’ average income
$75,373

At 2.1 times the county average, Charles Street draws drivers from neighborhoods averaging $75,373 in household income.

How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

OcontoDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
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Data current as of:
Q3 2026

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Counties near Oconto County

The same traffic breakdown for the areas closest to Oconto County, Wisconsin.

Need segment-level traffic data?

Identify traffic patterns street by street and analyze the exact corridors that matter to your project.