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Pepin County, Wisconsin Traffic Counts

This page delivers traffic analytics for Pepin County, Wisconsin. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Pepin County, Wisconsin among 136 road miles divided in 1,431 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 501 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
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Total Traffic Volume & Performance

Traffic

Traffic

The average number of vehicles that travel each day over any road in the road network.

1,425

Trucks

Trucks

The percentage of the total traffic volume composed of heavy vehicles.

10.2%

Average travel time

Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

36.5 min

Congestion ratio

Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

6.8%

Drivers’ average age

Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

51.1 yrs

Drivers’ average income

Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$73,093

Our data indicates an estimated average traffic volume of 1,425 vehicles per day in Pepin County, Wisconsin that results in 152,878 vehicle-miles traveled per day (≈55.8 million per year). The traffic stream is comprised of an average of 1 truck for every 10 vehicles. Typical time spent behind the wheel per trip is 36.5 minutes, which already accounts for delays at signals, intersections, and congestion.

Analytical insight

When compared to the Wisconsin state averages: Pepin's average daily traffic volume is 63% lower than the state average - 1,425 vehicles per day against 3,802 - suggesting less traffic load per road, a critical factor for logistics and site planning. Across the whole network that adds up to 152,878 vehicle-miles traveled per day (≈55.8 million per year), roughly 0.1% of Wisconsin's statewide total. Journey times run 13% higher than the state level, at 36.5 minutes on average. The congestion ratio of 6.8% is 46% lower, pointing to smoother traffic flow than the state level - crucial for traffic control improvement and logistics planning. By volume, Pepin's 1,425 vehicles per day outpaces 4% of counties in Wisconsin. On travel time, Pepin runs longer than 89% of counties in Wisconsin.

Highway vs. Non-Highway Traffic Analysis

Analytical insight

N/A
non-highway traffic icon

Non-highway traffic

Traffic

Traffic

The average number of vehicles that travel each day over any road in the road network.

1,425

Trucks

Trucks

The percentage of the total traffic volume composed of heavy vehicles.

10.2%

Average travel time

Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

36.5 min

Congestion ratio

Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

6.8%

Drivers’ average age

Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

51.1 yrs

Drivers’ average income

Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$73,093

The non-highway road network in Pepin County, Wisconsin supports a substantial volume of traffic. The average non-highway road carries 1,425 vehicles per day. That average covers 136 non-highway road miles divided in 1,431 segments (average segment length 501 ft), together carrying 152,878 vehicle-miles traveled per day (≈55.8 million per year). Trucks constitute 10.2% of non-highway traffic.

Analytical insight

Non-highway congestion (6.8%) runs 44% lower than the state average, pointing to smoother local traffic flow. 89% of counties in Wisconsin see shorter overall travel times than Pepin. Trip origins here have higher average income than 51% of counties in Wisconsin. 58% of counties in Wisconsin have a younger driver population than Pepin.

Time-of-Day & Seasonal Patterns

Analytical insight

In Pepin County, Wisconsin, the peak hour concentrates about 8% of the day's traffic.

Traffic Flow Profile Comparison

Metric

Pepin

Wisconsin
Average

Difference

Traffic

1,425

3,802

-62.5%

Truck % (Total Traffic)

10.2%

10.2%

+0.3%

Truck % (Highway)

14.7%

Avg. Travel Time

36.5 min

32.2 min

+13.4%

How Pepin County compares

Pepin County against nearby areas

Against the 4 nearest areas, Pepin County moves 19.1% of the total daily travel; it has the fourth busiest roads of the five. Quiet roads and long journeys - a rural pattern, where the distance between destinations rather than the traffic on the way is what takes the time.

Pepin County and the 4 nearest county-level areas by centroid distance, with the Wisconsin average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Pepin County1,42510.2%152,87836.5 min6.8%
Pierce County, Wisconsin2,32910.2%649,25027.1 min9.0%
Wabasha County, Minnesota1,38710.2%452,76235.0 min5.8%
Buffalo County, Wisconsin1,50510.3%315,18832.4 min7.8%
Dunn County, Wisconsin2,61117.7%1,778,77131.9 min10.1%
Wisconsin average3,80210.2%N/A32.2 min12.6%

Pepin County ranked within Wisconsin

Pepin County sits in the bottom quarter of the Wisconsin field on average daily traffic volume, at #69 of 72.

Where Pepin County sits among Wisconsin's county-level areas on each measure. Rank 1 is the highest value in the state, whether or not that is the outcome you want; the field size differs by measure because not every county carries highway data.
MeasurePepin CountyWisconsin rank
Traffic volume (AADT)1,425#69 of 72
Average travel time36.5 min#9 of 72
Average driver income$73,093#36 of 72
Average driver age51.1 yrs#31 of 72

Pepin County ranks #9 of 72 on average travel time but #69 of 72 on average daily traffic volume - the two describe the same roads and are worth reading together rather than either on its own.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

WisconsinDepartment of Transportation

Historical traffic pattern databases

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
TrafficZoom methodology
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Data current as of:
Q3 2026

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Counties near Pepin County

The same traffic breakdown for the areas closest to Pepin County, Wisconsin.

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