Need segment-level traffic data?

Identify traffic patterns street by street and analyze the exact corridors that matter to your project.

Get insights →
Traffic heat map of Pepin County, Wisconsin: 136 miles of roads shaded from blue (light) to red (heavy traffic), busiest on Prospect Street and WI 85

Pepin County, Wisconsin Traffic Counts

TrafficZoom tracks traffic on 136 road miles in Pepin County, Wisconsin, divided into 1,431 segments averaging 501 ft. Its busiest road, Prospect Street, carries 5,859 vehicles a day, 4.1 times the average road. Built from cross-verified mobile and road-sensor data, these counts help you size up a retail site, plan logistics routes or assess infrastructure needs.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
Find my place
total traffic icon

Total Traffic Volume & Performance in Pepin County, Wisconsin

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day1,425
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

10.2%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

36.5 min
Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

6.8%
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

51.1 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$73,093

Our data shows 1,425 vehicles per day on the average road in Pepin County, Wisconsin, and 152,878 vehicle-miles traveled per day (≈55.8 million per year) across its 136 miles of monitored roads. Trucks are 10.2% of traffic, close to the 10.2% across Wisconsin.

Quieter roads than 96% of counties in Wisconsin

Pepin sees 63% lower average daily traffic volume than the state average (1,425 vehicles per day against 3,802), suggesting less demand on each road - very light roads: easy truck access, but little passing trade for roadside retail. Network-wide, Pepin accounts for about 0.1% of Wisconsin's statewide total of vehicle-miles. Pepin carries less traffic than 96% of counties in Wisconsin.

The average trip takes 36.5 minutes, 13% higher than the state level. Its average travel time of 36.5 minutes is longer than 89% of counties in Wisconsin.

The congestion ratio of 6.8% is 46% lower, pointing to smoother traffic flow than the state level - travel times are easy to plan around for scheduled deliveries.

Time-of-Day & Seasonal Patterns

Data Finding: Hourly & Seasonal Patterns

In Pepin County, Wisconsin, the peak hour concentrates about 8% of the day's traffic.

Pepin County vs. Wisconsin Traffic Comparison

Pepin County's biggest difference from the Wisconsin average is its average daily traffic per road, 63% below it.

MetricPepin CountyWisconsin averageDifference
Traffic1,4253,802-62.5%
Truck % (Total Traffic)10.2%10.2%+0.3%
Avg. Travel Time36.5 min32.2 min+13.4%

How Pepin County compares

Pepin County moves the least traffic of its nearby counties

Compared with its 4 closest neighbours, Pepin County moves 19.1% of the total daily travel; it has the fourth busiest roads of the five. Quiet roads and long journeys - a rural pattern, where the distance between destinations rather than the traffic on the way is what takes the time.

Pepin County and the 4 nearest county-level areas by centroid distance, with the Wisconsin average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Pepin County1,42510.2%152,87836.5 min6.8%
Pierce County, Wisconsin2,32910.2%649,25027.1 min9.0%
Wabasha County, Minnesota1,38710.2%452,76235.0 min5.8%
Buffalo County, Wisconsin1,50510.3%315,18832.4 min7.8%
Dunn County, Wisconsin2,61117.7%1,778,77131.9 min10.1%
Wisconsin average3,80210.2%N/A32.2 min12.6%

Pepin County ranked within Wisconsin

Average daily traffic volume places Pepin County #69 of 72 in Wisconsin - the bottom quarter of the state.

Pepin County ranked among 72 county-level areas in Wisconsin (1 = highest).
MeasurePepin CountyWisconsin rank
Traffic volume (AADT)1,425#69 of 72
Average travel time36.5 min#9 of 72
Average driver income$73,093#36 of 72
Average driver age51.1 yrs#31 of 72

The two ends of this table sit far apart: #9 of 72 on average travel time, against #69 of 72 on average daily traffic volume.

Busiest roads in Pepin County, Wisconsin

On their busiest stretches, the three busiest roads in Pepin County carry 3,732 vehicles a day on average, 2.6 times the typical road in the county (1,425).

Prospect Street is the busiest road, at 5,859 vehicles a day, 514 of them trucks (8.8%). No other road comes close: WI 85, in second place, carries 2,932. It also carries the most trucks.

Ranked by daily traffic (AADT)

Cars and light vehiclesTrucks
1Prospect StreetPrimary road · 5,859vehicles514trucks · 8.8%
Road class
Primary road
Congestion ratio
15.0%
Median trip time
34.7 min
Drivers’ median age
49.6 yrs
Drivers’ average income
$68,442

At 4.1 times the county average, Prospect Street draws drivers from neighborhoods averaging $68,442 in household income.

2WI 85Primary road · 2,932vehicles257trucks · 8.8%
Road class
Primary road
Congestion ratio
7.4%
Median trip time
38.7 min
Drivers’ median age
50.1 yrs
Drivers’ average income
$76,219

The busiest stretch of WI 85 carries 2.1 times the county average; trucks are 8.8% of it, below the county-wide 10.2%.

33rd AvenueTertiary road · 2,406vehicles242trucks · 10.1%
Road class
Tertiary road
Median trip time
45.6 min
Drivers’ median age
49.4 yrs
Drivers’ average income
$63,349

3rd Avenue is busy by local standards, at 69% more than the county average on its busiest stretch; trucks are 10.1% of it, in line with the county-wide 10.2%.

43rd StreetPrimary road · 2,391vehicles233trucks · 9.8%
Road class
Primary road
Congestion ratio
5.5%
Median trip time
45.5 min
Drivers’ median age
58.8 yrs
Drivers’ average income
$77,436

3rd Street peaks at 2,391 vehicles a day, 68% more than the county average; trucks are 9.8% of it, in line with the county-wide 10.2%.

5Vietnam War Veterans Memorial HighwayPrimary road · 2,297vehicles269trucks · 11.7%
Road class
Primary road
Congestion ratio
5.4%
Median trip time
33.8 min
Drivers’ median age
50.8 yrs
Drivers’ average income
$70,330

Vietnam War Veterans Memorial Highway carries 61% more than the county average at its busiest, 269 of them trucks (11.7%, above the county-wide 10.2%).

Ranked by trucks per day

Cars and light vehiclesTrucks
1Prospect StreetPrimary road · #1 by traffic5,859vehicles514trucks · 8.8%
2Vietnam War Veterans Memorial HighwayPrimary road · #5 by traffic2,297vehicles269trucks · 11.7%
3WI 85Primary road · #2 by traffic2,932vehicles257trucks · 8.8%
4WI 25Primary road · 2,269vehicles249trucks · 11.0%
Road class
Primary road
Congestion ratio
5.5%
Median trip time
37.9 min
Drivers’ median age
51.5 yrs
Drivers’ average income
$72,304

WI 25 carries 59% more than the county average on its busiest stretch, where the median trip lasts 37.9 minutes.

53rd AvenueTertiary road · #3 by traffic2,406vehicles242trucks · 10.1%
How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

PepinDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
link arrow icon
Data current as of:
Q3 2026

Explore further

TrafficZoom platform

— street-level analytics and custom corridor reports.

Map AI

— demographics, housing and mobility data.

Counties near Pepin County

The same traffic breakdown for the areas closest to Pepin County, Wisconsin.

Need segment-level traffic data?

Identify traffic patterns street by street and analyze the exact corridors that matter to your project.