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Dunn County, Wisconsin Traffic Counts

This page delivers traffic analytics for Dunn County, Wisconsin. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Dunn County, Wisconsin among 497 road miles divided in 5,382 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 487 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
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total traffic icon

Total Traffic Volume & Performance

Traffic

2,611

Trucks

17.7%

Average travel time

31.9 min

Congestion ratio

10.1%

Drivers’ average age

43.3 yrs

Drivers’ average income

$76,170

Our data indicates an estimated average traffic volume of 2,611 vehicles per day in Dunn County, Wisconsin that results in 1,778,771 vehicle-miles traveled per day (≈649 million per year). The traffic stream is comprised of an average of 1 truck for every 6 vehicles. Typical time spent behind the wheel per trip is 31.9 minutes, which already accounts for delays at signals, intersections, and congestion.

Analytical insight

When compared to the Wisconsin state averages: At 2,611 vehicles per day, the average monitored road in Dunn carries 31% less traffic than the state average of 3,802 vehicles per day - a critical factor for logistics and site planning. Across the whole network that adds up to 1,778,771 vehicle-miles traveled per day (≈649 million per year), roughly 1.3% of Wisconsin's statewide total. The average trip takes 31.9 minutes, on par with the state level. The congestion ratio of 10.1% is 20% lower, pointing to smoother traffic flow than the state level - crucial for traffic control improvement and logistics planning. Dunn carries more traffic than 63% of counties in Wisconsin. On travel time, Dunn runs longer than 38% of counties in Wisconsin.

Highway vs. Non-Highway Traffic Analysis

highway traffic icon

Highway Traffic

Traffic

15,745

Trucks

23.3%

Average travel time

56.3 min

Congestion ratio

29.7%

Drivers’ average age

44.3 yrs

Drivers’ average income

$81,446

A significant volume of traffic in Dunn County, Wisconsin utilizes the highway network. The average highway carries 15,745 vehicles per day, 586% more than the average non-highway road in the same area, which carries 2,296 vehicles per day. That average covers 62 highway road miles divided in 126 segments (average segment length 2,580 ft), together carrying 1,080,257 vehicle-miles traveled per day (≈394 million per year). By highway travel volume, Dunn outranks 68% of counties in Wisconsin. Trucks constitute 23.3% of highway traffic.

Analytical insight

Highway truck concentration here runs 59% higher than the state average, at 23.3% - positioning Dunn as a significant freight corridor. For logistics operators, this validates the importance of highway access. By truck concentration, highways here outrank 95% of counties in Wisconsin. 95% of counties in Wisconsin see fewer highway trucks per day than Dunn's roughly 3,669.
non-highway traffic icon

Non-highway traffic

Traffic

2,296

Trucks

9.0%

Average travel time

31.3 min

Congestion ratio

9.6%

Drivers’ average age

42.3 yrs

Drivers’ average income

$73,097

The non-highway road network in Dunn County, Wisconsin supports a substantial volume of traffic. The average non-highway road carries 2,296 vehicles per day, 85% less than the average highway in the same area, which carries 15,745 vehicles per day. That average covers 435 non-highway road miles divided in 5,256 segments (average segment length 437 ft), together carrying 698,514 vehicle-miles traveled per day (≈255 million per year). Trucks constitute 9.0% of non-highway traffic.

Analytical insight

Non-highway roads carry a truck concentration that's 61% lower than the highway network. The non-highway congestion ratio of 9.6% is 21% lower than the state level, suggesting more efficient local mobility than the state average. Dunn's overall average travel time exceeds 38% of counties in Wisconsin. Trip origins here have higher average income than 58% of counties in Wisconsin. The driver population here skews older than 1% of counties in Wisconsin.

Time-of-Day & Seasonal Patterns

peak hours icon
Peak Traffic Windows
Weekday peaks:
AM peak 7:00 AM–12:00 PM and PM peak 3:00 PM–7:00 PM, with volumes reaching approximately 71% higher than the daily average.
Weekend traffic:
Weekend volumes run about 1% below weekday levels.
seasonal traffic icon
Seasonal Fluctuation
Busy season:
June–August is the high season, with volumes +14% versus the annual average.
Lowest month:
January is the quietest month, with volumes -21% versus the annual average.

Analytical insight

In Dunn County, Wisconsin, the peak hour concentrates about 7% of the day's traffic, and seasonal swing is pronounced at +14% in high season.

Traffic Flow Profile Comparison

Metric

Dunn

Wisconsin
Average

Difference

Traffic

2,611

3,802

-31.3%

Truck % (Total Traffic)

17.7%

10.2%

+73.9%

Truck % (Highway)

23.3%

14.7%

+58.5%

Avg. Travel Time

31.9 min

32.2 min

-0.9%

How Dunn County compares

Dunn County against nearby areas

Compared with its 4 closest neighbours, Dunn County runs 6.2 percentage points more truck traffic; it has the second busiest roads of the five. Traffic volume here matches the areas around it, but more of that traffic is trucks - a difference in what routes through, not in how much.

Dunn County and the 4 nearest county-level areas by centroid distance, with the Wisconsin average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Dunn County2,61117.7%1,778,77131.9 min10.1%
Pepin County, Wisconsin1,42510.2%152,87836.5 min6.8%
St. Croix County, Wisconsin3,90913.6%3,056,78029.0 min11.2%
Chippewa County, Wisconsin2,04212.0%2,089,26828.5 min9.2%
Pierce County, Wisconsin2,32910.2%649,25027.1 min9.0%
Wisconsin average3,80210.2%N/A32.2 min12.6%

Dunn County ranked within Wisconsin

Average driver age places Dunn County #71 of 72 in Wisconsin - the bottom quarter of the state.

Where Dunn County sits among Wisconsin's county-level areas on each measure. Rank 1 is the highest value in the state, whether or not that is the outcome you want; the field size differs by measure because not every county carries highway data.
MeasureDunn CountyWisconsin rank
Traffic volume (AADT)2,611#27 of 72
Highway vehicle-miles per day1,080,257#19 of 58
Truck share on highways23.3%#4 of 58
Highway trucks per day3,669#4 of 58
Average travel time31.9 min#45 of 72
Average driver income$76,170#31 of 72
Average driver age43.3 yrs#71 of 72

The two ends of this table sit far apart: #4 of 58 on truck share on highways, against #71 of 72 on average driver age.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

WisconsinDepartment of Transportation

Historical traffic pattern databases

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
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Data current as of:
Q3 2026

Explore further

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Counties near Dunn County

The same traffic breakdown for the areas closest to Dunn County, Wisconsin.

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