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Traffic heat map of Price County, Wisconsin: 205 miles of roads shaded from blue (light) to red (heavy traffic), busiest on 4th Avenue and Lake Avenue

Price County, Wisconsin Traffic Counts

Traffic analytics for Price County, Wisconsin, calculated from real-world mobile and sensor networks on 1,332 road segments (205 road miles, about 812 ft each). Its drivers come from the lowest-income neighborhoods of any county in Wisconsin, averaging $57,732. Use the figures below to move from assumptions to certainty on retail locations, logistics and road planning.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
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Total Traffic Volume & Performance in Price County, Wisconsin

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day1,890
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

10.7%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

33.7 min
Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

8.4%
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

57.2 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$57,732

Our data shows 1,890 vehicles per day on the average road in Price County, Wisconsin, and 283,413 vehicle-miles traveled per day (≈103 million per year) across its 205 miles of monitored roads. Trucks are 10.7% of traffic, close to the 10.2% across Wisconsin.

Traffic 50% below the Wisconsin average

Price sees 50% lower average daily traffic volume than the state average (1,890 vehicles per day against 3,802), suggesting less demand on each road - quiet roads that suit freight movement more than drive-by retail. Network-wide, Price accounts for about 0.2% of Wisconsin's statewide total of vehicle-miles. Price carries less traffic than 69% of counties in Wisconsin.

Journey times here (33.7 minutes on average) closely track the state level. On travel time, Price runs longer than 65% of counties in Wisconsin.

Congestion runs 33% lower than the state level, at a ratio of 8.4%, which means smoother traffic flow - fewer delays make delivery windows more reliable.

Time-of-Day & Seasonal Patterns

peak hours icon
Peak Traffic Windows
Weekday peaks:
AM peak 10:00 AM–12:00 PM and PM peak 3:00 PM–5:00 PM, with volumes reaching approximately 79% higher than the daily average.
Weekend traffic:
Weekends are much quieter: volumes run about 23% below weekday levels, the signature of a commute-driven road network.
seasonal traffic icon
Seasonal Fluctuation
Busy season:
June–August is the high season, with volumes +20% versus the annual average.
Lowest month:
April is the quietest month, with volumes -17% versus the annual average.

Data Finding: Hourly & Seasonal Patterns

In Price County, Wisconsin, the peak hour concentrates about 7% of the day's traffic, and there is a strong seasonal swing of +20% in high season.

Price County vs. Wisconsin Traffic Comparison

The average daily traffic per road sets Price County apart: 50% below the Wisconsin average.

MetricPrice CountyWisconsin averageDifference
Traffic1,8903,802-50.3%
Truck % (Total Traffic)10.7%10.2%+5.1%
Avg. Travel Time33.7 min32.2 min+4.7%

How Price County compares

Price County against nearby counties

Price County tracks the 4 areas around it closely - no measure in this table sets it far apart from the areas immediately next to it, though it has the fourth busiest roads of the five. Quiet roads and long journeys - a rural pattern, where the distance between destinations rather than the traffic on the way is what takes the time.

Price County and the 4 nearest county-level areas by centroid distance, with the Wisconsin average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Price County1,89010.7%283,41333.7 min8.4%
Iron County, Wisconsin2,15013.9%211,18629.9 min8.8%
Sawyer County, Wisconsin1,9008.2%465,24127.0 min8.0%
Taylor County, Wisconsin1,7669.5%330,76629.8 min9.7%
Oneida County, Wisconsin4,5088.4%1,172,51332.2 min11.2%
Wisconsin average3,80210.2%N/A32.2 min12.6%

Price County ranked within Wisconsin

No county-level area in Wisconsin records a lower average driver income than Price County.

Price County ranked among 72 county-level areas in Wisconsin (1 = highest).
MeasurePrice CountyWisconsin rank
Traffic volume (AADT)1,890#50 of 72
Average travel time33.7 min#26 of 72
Average driver income$57,732#72 of 72
Average driver age57.2 yrs#6 of 72

Price County ranks #6 of 72 on average driver age but #72 of 72 on average driver income. The driver population here skews older and lower-income than most of Wisconsin.

Busiest roads in Price County, Wisconsin

Traffic concentrates on a few corridors: the three busiest roads average 5,565 vehicles a day, against 1,890 on the average road in Price County.

4th Avenue leads with 6,452 vehicles a day, 731 of them trucks (11.3%). It tops the truck ranking too, with the most trucks.

Ranked by daily traffic (AADT)

Cars and light vehiclesTrucks
14th AvenuePrimary road · 6,452vehicles731trucks · 11.3%
Road class
Primary road
Congestion ratio
18.2%
Median trip time
28.6 min
Drivers’ median age
57.1 yrs
Drivers’ average income
$57,501

4th Avenue is one of the more congested roads here: trips take 18% longer than at free-flow speed, against 8% county-wide.

2Lake AvenuePrimary road · 6,020vehicles600trucks · 10.0%
Road class
Primary road
Congestion ratio
14.0%
Median trip time
32.3 min
Drivers’ median age
57.6 yrs
Drivers’ average income
$55,544

Lake Avenue carries 3.2 times the county average at its busiest, 600 of them trucks (10.0%, below the county-wide 10.7%).

3WI 13Primary road · 4,223vehicles463trucks · 11.0%
Road class
Primary road
Congestion ratio
9.5%
Median trip time
31.3 min
Drivers’ median age
57.2 yrs
Drivers’ average income
$57,523

WI 13 carries 2.2 times the county average on its busiest stretch, where the median trip lasts 31.3 minutes.

4Flambeau AvenuePrimary road · 3,809vehicles394trucks · 10.3%
Road class
Primary road
Congestion ratio
9.0%
Median trip time
30.3 min
Drivers’ median age
56.4 yrs
Drivers’ average income
$57,017

At 2.0 times the county average, Flambeau Avenue draws drivers from neighborhoods averaging $57,017 in household income.

51st StreetSecondary road · 3,689vehicles362trucks · 9.8%
Road class
Secondary road
Congestion ratio
8.5%
Median trip time
32.0 min
Drivers’ median age
57.8 yrs
Drivers’ average income
$56,279

The busiest stretch of 1st Street carries 2.0 times the county average; trucks are 9.8% of it, below the county-wide 10.7%.

Ranked by trucks per day

Cars and light vehiclesTrucks
14th AvenuePrimary road · #1 by traffic6,452vehicles731trucks · 11.3%
2Lake AvenuePrimary road · #2 by traffic6,020vehicles600trucks · 10.0%
3WI 13Primary road · #3 by traffic4,223vehicles463trucks · 11.0%
4Flambeau AvenuePrimary road · #4 by traffic3,809vehicles394trucks · 10.3%
51st StreetSecondary road · #5 by traffic3,689vehicles362trucks · 9.8%
How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

PriceDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
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Data current as of:
Q3 2026

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Counties near Price County

The same traffic breakdown for the areas closest to Price County, Wisconsin.

Need segment-level traffic data?

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