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Price County, Wisconsin Traffic Counts

This page delivers traffic analytics for Price County, Wisconsin. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Price County, Wisconsin among 205 road miles divided in 1,332 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 812 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
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Total Traffic Volume & Performance

Traffic

Traffic

The average number of vehicles that travel each day over any road in the road network.

1,890

Trucks

Trucks

The percentage of the total traffic volume composed of heavy vehicles.

10.7%

Average travel time

Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

33.7 min

Congestion ratio

Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

8.4%

Drivers’ average age

Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

57.2 yrs

Drivers’ average income

Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$57,732

Our data indicates an estimated average traffic volume of 1,890 vehicles per day in Price County, Wisconsin that results in 283,413 vehicle-miles traveled per day (≈103 million per year). The traffic stream is comprised of an average of 1 truck for every 9 vehicles. Typical time spent behind the wheel per trip is 33.7 minutes, which already accounts for delays at signals, intersections, and congestion.

Analytical insight

When compared to the Wisconsin state averages: At 1,890 vehicles per day, the average monitored road in Price carries 50% less traffic than the state average of 3,802 vehicles per day - a critical factor for logistics and site planning. Network-wide, Price accounts for about 0.2% of Wisconsin's statewide total, at 283,413 vehicle-miles traveled per day (≈103 million per year). At 33.7 minutes, the average travel time is 5% higher than the state level. The congestion ratio of 8.4% is 33% lower, pointing to smoother traffic flow than the state level - crucial for traffic control improvement and logistics planning. Price carries more traffic than 31% of counties in Wisconsin. On travel time, Price runs longer than 65% of counties in Wisconsin.

Highway vs. Non-Highway Traffic Analysis

Analytical insight

N/A
non-highway traffic icon

Non-highway traffic

Traffic

Traffic

The average number of vehicles that travel each day over any road in the road network.

1,890

Trucks

Trucks

The percentage of the total traffic volume composed of heavy vehicles.

10.7%

Average travel time

Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

33.7 min

Congestion ratio

Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

8.4%

Drivers’ average age

Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

57.2 yrs

Drivers’ average income

Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$57,732

The non-highway road network in Price County, Wisconsin supports a substantial volume of traffic. The average non-highway road carries 1,890 vehicles per day. That average covers 205 non-highway road miles divided in 1,332 segments (average segment length 812 ft), together carrying 283,413 vehicle-miles traveled per day (≈103 million per year). Trucks constitute 10.7% of non-highway traffic.

Analytical insight

The non-highway congestion ratio of 8.4% is 31% lower than the state level, suggesting more efficient local mobility than the state average. Overall, average travel time here is longer than 65% of counties in Wisconsin. Trips here originate from the lowest average driver income in Wisconsin, at $57,732. The driver population here skews older than 93% of counties in Wisconsin.

Time-of-Day & Seasonal Patterns

peak hours icon
Peak Traffic Windows
Weekday peaks:
AM peak 10:00 AM–12:00 PM and PM peak 3:00 PM–5:00 PM, with volumes reaching approximately 79% higher than the daily average.
Weekend traffic:
Weekend volumes run about 23% below weekday levels.
seasonal traffic icon
Seasonal Fluctuation
Busy season:
June–August is the high season, with volumes +20% versus the annual average.
Lowest month:
April is the quietest month, with volumes -17% versus the annual average.

Analytical insight

In Price County, Wisconsin, the peak hour concentrates about 7% of the day's traffic, and seasonal swing is pronounced at +20% in high season.

Traffic Flow Profile Comparison

Metric

Price

Wisconsin
Average

Difference

Traffic

1,890

3,802

-50.3%

Truck % (Total Traffic)

10.7%

10.2%

+5.1%

Truck % (Highway)

14.7%

Avg. Travel Time

33.7 min

32.2 min

+4.7%

How Price County compares

Price County against nearby areas

Price County tracks the 4 areas around it closely - no measure in this table sets it far apart from the areas immediately next to it, though it has the fourth busiest roads of the five. Quiet roads and long journeys - a rural pattern, where the distance between destinations rather than the traffic on the way is what takes the time.

Price County and the 4 nearest county-level areas by centroid distance, with the Wisconsin average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Price County1,89010.7%283,41333.7 min8.4%
Iron County, Wisconsin2,15013.9%211,18629.9 min8.8%
Sawyer County, Wisconsin1,9008.2%465,24127.0 min8.0%
Taylor County, Wisconsin1,7669.5%330,76629.8 min9.7%
Oneida County, Wisconsin4,5088.4%1,172,51332.2 min11.2%
Wisconsin average3,80210.2%N/A32.2 min12.6%

Price County ranked within Wisconsin

Price County records the lowest average driver income in Wisconsin.

Where Price County sits among Wisconsin's county-level areas on each measure. Rank 1 is the highest value in the state, whether or not that is the outcome you want; the field size differs by measure because not every county carries highway data.
MeasurePrice CountyWisconsin rank
Traffic volume (AADT)1,890#50 of 72
Average travel time33.7 min#26 of 72
Average driver income$57,732#72 of 72
Average driver age57.2 yrs#6 of 72

Price County ranks #6 of 72 on average driver age but #72 of 72 on average driver income. The driver population here skews older and lower-income than most of Wisconsin.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

WisconsinDepartment of Transportation

Historical traffic pattern databases

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
TrafficZoom methodology
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Data current as of:
Q3 2026

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Counties near Price County

The same traffic breakdown for the areas closest to Price County, Wisconsin.

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