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Taylor County, Wisconsin Traffic Counts

This page delivers traffic analytics for Taylor County, Wisconsin. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Taylor County, Wisconsin among 281 road miles divided in 1,383 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 1,072 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
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Total Traffic Volume & Performance

Traffic

Traffic

The average number of vehicles that travel each day over any road in the road network.

1,766

Trucks

Trucks

The percentage of the total traffic volume composed of heavy vehicles.

9.5%

Average travel time

Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

29.8 min

Congestion ratio

Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

9.7%

Drivers’ average age

Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

51.8 yrs

Drivers’ average income

Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$63,795

Our data indicates an estimated average traffic volume of 1,766 vehicles per day in Taylor County, Wisconsin that results in 330,766 vehicle-miles traveled per day (≈121 million per year). The traffic stream is comprised of an average of 1 truck for every 11 vehicles. Typical time spent behind the wheel per trip is 29.8 minutes, which already accounts for delays at signals, intersections, and congestion.

Analytical insight

When compared to the Wisconsin state averages: At 1,766 vehicles per day, the average monitored road in Taylor carries 54% less traffic than the state average of 3,802 vehicles per day - a critical factor for logistics and site planning. In total volume terms, its road network carries 330,766 vehicle-miles traveled per day (≈121 million per year), about 0.2% of Wisconsin's statewide total. The average trip takes 29.8 minutes, 7% lower than the state level. The congestion ratio of 9.7% is 23% lower, pointing to smoother traffic flow than the state level - crucial for traffic control improvement and logistics planning. 24% of counties in Wisconsin see less traffic than Taylor's 1,766 vehicles per day. 13% of counties in Wisconsin have a shorter average travel time than Taylor's 29.8 minutes.

Highway vs. Non-Highway Traffic Analysis

Analytical insight

N/A
non-highway traffic icon

Non-highway traffic

Traffic

Traffic

The average number of vehicles that travel each day over any road in the road network.

1,766

Trucks

Trucks

The percentage of the total traffic volume composed of heavy vehicles.

9.5%

Average travel time

Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

29.8 min

Congestion ratio

Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

9.7%

Drivers’ average age

Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

51.8 yrs

Drivers’ average income

Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$63,795

The non-highway road network in Taylor County, Wisconsin supports a substantial volume of traffic. The average non-highway road carries 1,766 vehicles per day. That average covers 281 non-highway road miles divided in 1,383 segments (average segment length 1,072 ft), together carrying 330,766 vehicle-miles traveled per day (≈121 million per year). Trucks constitute 9.5% of non-highway traffic.

Analytical insight

At 20% lower than the state level, the non-highway congestion ratio of 9.7% signals easier movement on local roads. Overall, average travel time here is longer than 13% of counties in Wisconsin. Taylor's average driver income exceeds 17% of counties in Wisconsin. Taylor's median driver age is higher than 68% of counties in Wisconsin.

Time-of-Day & Seasonal Patterns

Analytical insight

In Taylor County, Wisconsin, the peak hour concentrates about 7% of the day's traffic.

Traffic Flow Profile Comparison

Metric

Taylor

Wisconsin
Average

Difference

Traffic

1,766

3,802

-53.6%

Truck % (Total Traffic)

9.5%

10.2%

-6.4%

Truck % (Highway)

14.7%

Avg. Travel Time

29.8 min

32.2 min

-7.4%

How Taylor County compares

Taylor County against nearby areas

Taylor County tracks the 4 areas around it closely - no measure in this table sets it far apart from the areas immediately next to it, though it has the quietest roads of the five. The same kind of road, just less of it: traffic per road matches the areas around it while the network itself is smaller.

Taylor County and the 4 nearest county-level areas by centroid distance, with the Wisconsin average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Taylor County1,7669.5%330,76629.8 min9.7%
Clark County, Wisconsin1,93512.3%991,93037.3 min6.0%
Lincoln County, Wisconsin2,3869.8%856,01629.7 min8.0%
Rusk County, Wisconsin1,7689.1%305,48530.1 min8.1%
Price County, Wisconsin1,89010.7%283,41333.7 min8.4%
Wisconsin average3,80210.2%N/A32.2 min12.6%

Taylor County ranked within Wisconsin

Taylor County sits in the bottom quarter of the Wisconsin field on average travel time, at #63 of 72.

Where Taylor County sits among Wisconsin's county-level areas on each measure. Rank 1 is the highest value in the state, whether or not that is the outcome you want; the field size differs by measure because not every county carries highway data.
MeasureTaylor CountyWisconsin rank
Traffic volume (AADT)1,766#55 of 72
Average travel time29.8 min#63 of 72
Average driver income$63,795#60 of 72
Average driver age51.8 yrs#24 of 72

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

WisconsinDepartment of Transportation

Historical traffic pattern databases

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
TrafficZoom methodology
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Data current as of:
Q3 2026

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Counties near Taylor County

The same traffic breakdown for the areas closest to Taylor County, Wisconsin.

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