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Traffic heat map of Taylor County, Wisconsin: 281 miles of roads shaded from blue (light) to red (heavy traffic), busiest on 8th Street and WI 13

Taylor County, Wisconsin Traffic Counts

Its busiest road, 8th Street, carries 9,160 vehicles a day, 5.2 times the average road. This page breaks down traffic in Taylor County, Wisconsin across 281 miles of monitored roads split into 1,383 segments, using multi-sourced mobile and sensor data. It goes beyond raw counts to truck flow, congestion and who is driving, so site selection and route planning rest on evidence.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
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Total Traffic Volume & Performance in Taylor County, Wisconsin

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day1,766
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

9.5%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

29.8 min
Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

9.7%
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

51.8 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$63,795

Our data shows 1,766 vehicles per day on the average road in Taylor County, Wisconsin, and 330,766 vehicle-miles traveled per day (≈121 million per year) across its 281 miles of monitored roads. Trucks are 9.5% of traffic, close to the 10.2% across Wisconsin.

Shorter trips than 87% of counties in Wisconsin

Taylor's average daily traffic volume is 54% lower than the state average - 1,766 vehicles per day against 3,802 - suggesting less traffic load per road - quiet roads that suit freight movement more than drive-by retail. In total volume terms, its road network carries about 0.2% of Wisconsin's statewide total of vehicle-miles. Taylor carries less traffic than 76% of counties in Wisconsin.

At 29.8 minutes, the average travel time is 7% lower than the state level. Its average travel time of 29.8 minutes is shorter than 87% of counties in Wisconsin.

Congestion runs 23% lower than the state level, at a ratio of 9.7%, which means smoother traffic flow - relevant for traffic control and delivery planning.

Time-of-Day & Seasonal Patterns

Data Finding: Hourly & Seasonal Patterns

In Taylor County, Wisconsin, the peak hour concentrates about 7% of the day's traffic.

Taylor County vs. Wisconsin Traffic Comparison

Of the four measures, average daily traffic per road differs most: Taylor County runs 54% below the Wisconsin average.

MetricTaylor CountyWisconsin averageDifference
Traffic1,7663,802-53.6%
Truck % (Total Traffic)9.5%10.2%-6.4%
Avg. Travel Time29.8 min32.2 min-7.4%

How Taylor County compares

Taylor County is more congested than any nearby county

Taylor County tracks the 4 areas around it closely - no measure in this table sets it far apart from the areas immediately next to it, though it has the quietest roads of the five. The same kind of road, just less of it: traffic per road matches the areas around it while the network itself is smaller.

Taylor County and the 4 nearest county-level areas by centroid distance, with the Wisconsin average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Taylor County1,7669.5%330,76629.8 min9.7%
Clark County, Wisconsin1,93512.3%991,93037.3 min6.0%
Lincoln County, Wisconsin2,3869.8%856,01629.7 min8.0%
Rusk County, Wisconsin1,7689.1%305,48530.1 min8.1%
Price County, Wisconsin1,89010.7%283,41333.7 min8.4%
Wisconsin average3,80210.2%N/A32.2 min12.6%

Taylor County ranked within Wisconsin

Average travel time places Taylor County #63 of 72 in Wisconsin - the bottom quarter of the state.

Taylor County ranked among 72 county-level areas in Wisconsin (1 = highest).
MeasureTaylor CountyWisconsin rank
Traffic volume (AADT)1,766#55 of 72
Average travel time29.8 min#63 of 72
Average driver income$63,795#60 of 72
Average driver age51.8 yrs#24 of 72

Busiest roads in Taylor County, Wisconsin

Traffic concentrates on a few corridors: the three busiest roads average 7,260 vehicles a day, against 1,766 on the average road in Taylor County.

8th Street leads with 9,160 vehicles a day, 866 of them trucks (9.5%). It also carries the most trucks.

Freight stands out on Main Street and WI 64: trucks are 17.0% and 14.9% of the traffic there, against 9.5% county-wide.

WI 73 carries longer journeys than most roads here, with a median trip of 41.8 minutes against 29.8 county-wide.

Ranked by daily traffic (AADT)

Cars and light vehiclesTrucks
18th StreetPrimary road · 9,160vehicles866trucks · 9.5%
Road class
Primary road
Congestion ratio
14.0%
Median trip time
31.5 min
Drivers’ median age
51.4 yrs
Drivers’ average income
$62,537

8th Street carries 5.2 times the county average on its busiest stretch, where the median trip lasts 31.5 minutes.

2WI 13Primary road · 6,464vehicles703trucks · 10.9%
Road class
Primary road
Congestion ratio
15.2%
Median trip time
33.0 min
Drivers’ median age
50.4 yrs
Drivers’ average income
$63,103

Delays build on WI 13: its congestion ratio of 15% over free-flow time is well above the county's 10%.

3Broadway AvenuePrimary road · 6,157vehicles595trucks · 9.7%
Road class
Primary road
Congestion ratio
15.5%
Median trip time
29.5 min
Drivers’ median age
52.3 yrs
Drivers’ average income
$62,115

Travel on Broadway Avenue's busiest stretch runs 16% over free-flow time, against 10% across the county, so expect slower peak hours.

4WI 73Primary road · 1,631vehicles182trucks · 11.2%
Road class
Primary road
Congestion ratio
3.9%
Median trip time
41.8 min
Drivers’ median age
50.5 yrs
Drivers’ average income
$66,918

Even at its busiest, WI 73 carries 8% less than the county average; trucks are 11.2% of it, above the county-wide 9.5%.

5WI 64Primary road · 1,421vehicles212trucks · 14.9%
Road class
Primary road
Median trip time
24.9 min
Drivers’ median age
50.6 yrs
Drivers’ average income
$67,599

WI 64 is a quieter road: its busiest stretch carries 20% less than the county average; trucks are 14.9% of it, above the county-wide 9.5%.

Ranked by trucks per day

Cars and light vehiclesTrucks
18th StreetPrimary road · #1 by traffic9,160vehicles866trucks · 9.5%
2WI 13Primary road · #2 by traffic6,464vehicles703trucks · 10.9%
3Broadway AvenuePrimary road · #3 by traffic6,157vehicles595trucks · 9.7%
4WI 64Primary road · #5 by traffic1,421vehicles212trucks · 14.9%
5Main StreetPrimary road · 1,212vehicles206trucks · 17.0%
Road class
Primary road
Congestion ratio
2.8%
Median trip time
25.9 min
Drivers’ median age
50.1 yrs
Drivers’ average income
$64,744

Even at its busiest, Main Street carries 31% less than the county average; trucks are 17.0% of it, above the county-wide 9.5%.

How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

TaylorDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
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Data current as of:
Q3 2026

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Counties near Taylor County

The same traffic breakdown for the areas closest to Taylor County, Wisconsin.

Need segment-level traffic data?

Identify traffic patterns street by street and analyze the exact corridors that matter to your project.