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Richland County, Wisconsin Traffic Counts

This page delivers traffic analytics for Richland County, Wisconsin. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Richland County, Wisconsin among 236 road miles divided in 2,418 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 515 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
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Total Traffic Volume & Performance

Traffic

Traffic

The average number of vehicles that travel each day over any road in the road network.

1,594

Trucks

Trucks

The percentage of the total traffic volume composed of heavy vehicles.

9.4%

Average travel time

Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

31.7 min

Congestion ratio

Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

7.0%

Drivers’ average age

Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

52.9 yrs

Drivers’ average income

Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$66,476

Our data indicates an estimated average traffic volume of 1,594 vehicles per day in Richland County, Wisconsin that results in 290,733 vehicle-miles traveled per day (≈106 million per year). The traffic stream is comprised of an average of 1 truck for every 11 vehicles. Typical time spent behind the wheel per trip is 31.7 minutes, which already accounts for delays at signals, intersections, and congestion.

Analytical insight

When compared to the Wisconsin state averages: Richland sees 58% lower average daily traffic volume than the state average (1,594 vehicles per day against 3,802), suggesting less demand on each road - a critical factor for logistics and site planning. Network-wide, Richland accounts for about 0.2% of Wisconsin's statewide total, at 290,733 vehicle-miles traveled per day (≈106 million per year). The average trip takes 31.7 minutes, 1% lower than the state level. The congestion ratio of 7.0% is 44% lower, pointing to smoother traffic flow than the state level - crucial for traffic control improvement and logistics planning. By volume, Richland's 1,594 vehicles per day outpaces 14% of counties in Wisconsin. Its average travel time of 31.7 minutes is longer than 34% of counties in Wisconsin.

Highway vs. Non-Highway Traffic Analysis

Analytical insight

N/A
non-highway traffic icon

Non-highway traffic

Traffic

Traffic

The average number of vehicles that travel each day over any road in the road network.

1,594

Trucks

Trucks

The percentage of the total traffic volume composed of heavy vehicles.

9.4%

Average travel time

Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

31.7 min

Congestion ratio

Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

7.0%

Drivers’ average age

Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

52.9 yrs

Drivers’ average income

Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$66,476

The non-highway road network in Richland County, Wisconsin supports a substantial volume of traffic. The average non-highway road carries 1,594 vehicles per day. That average covers 236 non-highway road miles divided in 2,418 segments (average segment length 515 ft), together carrying 290,733 vehicle-miles traveled per day (≈106 million per year). Trucks constitute 9.4% of non-highway traffic.

Analytical insight

The non-highway congestion ratio of 7.0% is 42% lower than the state level, suggesting more efficient local mobility than the state average. Richland's overall average travel time exceeds 34% of counties in Wisconsin. Richland's average driver income exceeds 24% of counties in Wisconsin. The driver population here skews older than 75% of counties in Wisconsin.

Time-of-Day & Seasonal Patterns

Analytical insight

In Richland County, Wisconsin, the peak hour concentrates about 7% of the day's traffic.

Traffic Flow Profile Comparison

Metric

Richland

Wisconsin
Average

Difference

Traffic

1,594

3,802

-58.1%

Truck % (Total Traffic)

9.4%

10.2%

-7.3%

Truck % (Highway)

14.7%

Avg. Travel Time

31.7 min

32.2 min

-1.5%

How Richland County compares

Richland County against nearby areas

Set against the average of the 4 areas nearest to it, Richland County moves 31.8% of the total daily travel and carries 29.7% less traffic on a typical road; it has the quietest roads of the five. Smaller and quieter on both counts: a shorter network than the areas around it, carrying lighter traffic across it.

Richland County and the 4 nearest county-level areas by centroid distance, with the Wisconsin average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Richland County1,5949.4%290,73331.7 min7.0%
Crawford County, Wisconsin1,9109.6%356,79032.6 min6.6%
Iowa County, Wisconsin1,67210.2%842,61337.5 min6.9%
Vernon County, Wisconsin1,8908.8%529,32134.8 min7.2%
Sauk County, Wisconsin3,59413.4%1,926,83732.6 min11.2%
Wisconsin average3,80210.2%N/A32.2 min12.6%

Richland County ranked within Wisconsin

Average daily traffic volume places Richland County #62 of 72 in Wisconsin - the bottom quarter of the state.

Where Richland County sits among Wisconsin's county-level areas on each measure. Rank 1 is the highest value in the state, whether or not that is the outcome you want; the field size differs by measure because not every county carries highway data.
MeasureRichland CountyWisconsin rank
Traffic volume (AADT)1,594#62 of 72
Average travel time31.7 min#48 of 72
Average driver income$66,476#55 of 72
Average driver age52.9 yrs#19 of 72

Richland County ranks #19 of 72 on average driver age but #62 of 72 on average daily traffic volume - the two describe the same roads and are worth reading together rather than either on its own.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

WisconsinDepartment of Transportation

Historical traffic pattern databases

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
TrafficZoom methodology
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Data current as of:
Q3 2026

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Counties near Richland County

The same traffic breakdown for the areas closest to Richland County, Wisconsin.

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