This page delivers traffic analytics for Rockingham County, Virginia. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Rockingham County, Virginia among 751 road miles divided in 11,699 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 339 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
3,340
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
12.5%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
29.9 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
12.3%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
44.8 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$75,132
Our data indicates an estimated average traffic volume of 3,340 vehicles per day in Rockingham County, Virginia that results in 3,566,410 vehicle-miles traveled per day (≈1.3 billion per year). The traffic stream is comprised of an average of 1 truck for every 8 vehicles. Typical time spent behind the wheel per trip is 29.9 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the Virginia state averages: At 3,340 vehicles per day, the average monitored road in Rockingham carries 38% less traffic than the state average of 5,349 vehicles per day - a critical factor for logistics and site planning. Across the whole network that adds up to 3,566,410 vehicle-miles traveled per day (≈1.3 billion per year), roughly 1.6% of Virginia's statewide total. At 29.9 minutes, the average travel time is 5% lower than the state level. Congestion runs 27% lower than the state level, at a ratio of 12.3% - smoother traffic flow - crucial for traffic control improvement and logistics planning. Rockingham carries more traffic than 45% of counties in Virginia. Its average travel time of 29.9 minutes is longer than 24% of counties in Virginia.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
13,965
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
18.4%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
38.4 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
47.4%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
44.5 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$74,513
A significant volume of traffic in Rockingham County, Virginia utilizes the highway network. The average highway carries 13,965 vehicles per day, 365% more than the average non-highway road in the same area, which carries 3,000 vehicles per day. That average covers 86 highway road miles divided in 363 segments (average segment length 1,255 ft), together carrying 1,844,591 vehicle-miles traveled per day (≈673 million per year). That is more highway travel volume than 81% of counties in Virginia. Trucks constitute 18.4% of highway traffic.
Analytical insight
At 18.4%, highway truck share is 40% higher than the state average, marking Rockingham as a significant freight corridor - underscoring the importance of highway access for logistics operators. Rockingham's highway truck share (18.4%) is higher than 80% of counties in Virginia. Rockingham's highway truck count is higher than 84% of counties in Virginia, at roughly 2,567 trucks per day.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
3,000
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
6.3%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
29.6 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
11.2%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
45.1 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$75,526
The non-highway road network in Rockingham County, Virginia supports a substantial volume of traffic. The average non-highway road carries 3,000 vehicles per day, 79% less than the average highway in the same area, which carries 13,965 vehicles per day. That average covers 665 non-highway road miles divided in 11,336 segments (average segment length 310 ft), together carrying 1,721,819 vehicle-miles traveled per day (≈628 million per year). Trucks constitute 6.3% of non-highway traffic.
Analytical insight
Compared to highways, non-highway routes see 66% fewer trucks by share. Non-highway congestion (11.2%) runs 29% lower than the state average, pointing to smoother local traffic flow. 24% of counties in Virginia see shorter overall travel times than Rockingham. Trip origins here have higher average income than 51% of counties in Virginia. The driver population here skews older than 20% of counties in Virginia.
Time-of-Day & Seasonal Patterns
Peak Traffic Windows
Weekday peaks:
AM peak 7:00 AM–9:00 AM and PM peak 4:00 PM–6:00 PM, with volumes reaching approximately 87% higher than the daily average.
Weekend traffic:
Weekend volumes run about 15% below weekday levels.
Seasonal Fluctuation
Busy season:
June–August is the high season, with volumes +6% versus the annual average.
Lowest month:
January is the quietest month, with volumes -11% versus the annual average.
Analytical insight
In Rockingham County, Virginia, the peak hour concentrates about 8% of the day's traffic, and seasonal swing is mild at +6% in high season.
Traffic Flow Profile Comparison
Metric
Rockingham
Virginia
Average
Difference
Traffic
3,340
5,349
-37.6%
Truck % (Total Traffic)
12.5%
9.6%
+30.9%
Truck % (Highway)
18.4%
13.1%
+40.3%
Avg. Travel Time
29.9 min
31.7 min
-5.5%
Frequently Asked Questions
The average daily traffic volume is calculated at 3,340 vehicles per day, providing a baseline for daily operations and site assessment.
Rockingham carries more highway trucks by raw volume than 84% of counties in Virginia, at roughly 2,567 per day.
Trucks account for approximately 12.5% of the total traffic mix across all road types, with a significantly higher concentration of 18.4% on highways.
The average travel time for drivers is 29.9 minutes, offering a standard metric for commute and delivery route planning.
Weekday peaks occur between 7:00 AM and 9:00 AM in the morning and between 4:00 PM and 6:00 PM in the evening - about 87% above the daily average.
Drivers on Rockingham roads have a median age of 45 years, and the median household income of the neighborhoods trips originate from averages $75,132 - useful context for retail siting and customer profiling.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
