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Traffic heat map of Barron County, Wisconsin: 486 miles of roads shaded from blue (light) to red (heavy traffic), busiest on Main Street and Division Avenue

Barron County, Wisconsin Traffic Counts

Our Barron County, Wisconsin traffic data covers 3,874 road segments over 486 road miles, with an average segment of just 663 ft. Its busiest road, Main Street, carries 13,038 vehicles a day, 4.5 times the average road. Whether you are evaluating a new retail location, planning routes or assessing infrastructure, these numbers replace guesswork.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
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Total Traffic Volume & Performance in Barron County, Wisconsin

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day2,918
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

11.3%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

35.0 min
Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

9.7%
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

52.0 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$67,985

A typical monitored road in Barron County, Wisconsin sees 2,918 vehicles per day, while its 486 miles of monitored roads together handle 1,214,114 vehicle-miles traveled per day (≈443 million per year). Trucks are 11.3% of traffic, close to the 10.2% across Wisconsin.

Longer trips than 79% of counties in Wisconsin

At 2,918 vehicles per day, the average monitored road in Barron carries 23% less traffic than the state average of 3,802, suggesting less demand on each road - a factor worth weighing in site selection and logistics planning. Network-wide, Barron accounts for about 0.9% of Wisconsin's statewide total of vehicle-miles. By volume, Barron's 2,918 vehicles per day outpaces 66% of counties in Wisconsin.

At 35.0 minutes, the average travel time is 9% higher than the state level. 79% of counties in Wisconsin have a shorter average travel time than Barron's 35.0 minutes.

At 23% lower than the state level, the 9.7% congestion ratio signals smoother traffic flow - relevant for traffic control and delivery planning.

Highway vs. Non-Highway Traffic Analysis

highway traffic icon

Highway Traffic in Barron County, Wisconsin

Trafficvehicles per day7,001
Trucks15.1%
Average travel time43.7 min
Congestion ratio14.5%
Drivers’ average age51.6 yrs
Drivers’ average income$69,193

Highways carry about half of all travel in Barron County, Wisconsin, 46% of vehicle-miles. The average highway carries 7,001 vehicles per day, 187% more than the average non-highway road in the same area, which carries 2,436 vehicles per day.

With 19% of the road miles (93 miles in 409 segments), highways punch above their length, carrying 553,577 vehicle-miles traveled per day (≈202 million per year).

Higher highway truck share than 65% of counties in Wisconsin

The concentration of trucks on highways (15.1%) is in line with the state average for similar road classifications. The highway traffic mix is typical for Wisconsin: neither freight- nor commuter-dominated.

By truck concentration, highways here outrank 65% of counties in Wisconsin. By raw truck volume, Barron carries fewer highway trucks than 63% of counties in Wisconsin.

non-highway traffic icon

Non-highway Traffic in Barron County, Wisconsin

Trafficvehicles per day2,436
Trucks8.1%
Average travel time34.0 min
Congestion ratio9.1%
Drivers’ average age52.1 yrs
Drivers’ average income$67,406

Local roads carry about half of all travel in Barron County, Wisconsin, 54% of vehicle-miles. A typical local road sees 2,436 vehicles per day.

Spread over 394 miles and 3,465 segments, 81% of the road network, local roads carry a lighter load per mile: 660,537 vehicle-miles traveled per day (≈241 million per year). About 1 in 12 vehicles on non-highway roads is a truck (8.1%).

Older drivers than 70% of counties in Wisconsin

Compared to highways, non-highway routes see 46% fewer trucks by share.

The non-highway congestion ratio of 9.1% is 25% lower than the state level, suggesting more efficient local mobility than the state average.

Trip origins here have lower average income than 69% of counties in Wisconsin. Barron's median driver age is higher than 70% of counties in Wisconsin.

Time-of-Day & Seasonal Patterns

peak hours icon
Peak Traffic Windows
Weekday peaks:
AM peak 10:00 AM–12:00 PM and a long afternoon plateau from 3:00 PM to 7:00 PM, with volumes reaching approximately 77% higher than the daily average.
Weekend traffic:
Weekends are somewhat quieter: volumes run about 9% below weekday levels, the usual weekend dip.
seasonal traffic icon
Seasonal Fluctuation
Busy season:
June–August is the high season, with volumes +29% versus the annual average.
Lowest month:
January is the quietest month, with volumes -25% versus the annual average - the usual winter low.

Data Finding: Hourly & Seasonal Patterns

In Barron County, Wisconsin, the peak hour concentrates about 7% of the day's traffic, and there is a strong seasonal swing of +29% in high season.

Barron County vs. Wisconsin Traffic Comparison

The average daily traffic per road sets Barron County apart: 23% below the Wisconsin average.

MetricBarron CountyWisconsin averageDifference
Traffic2,9183,802-23.2%
Truck % (Total Traffic)11.3%10.2%+11.3%
Truck % (Highway)15.1%14.7%+2.9%
Avg. Travel Time35.0 min32.2 min+8.9%

How Barron County compares

Barron County has the busiest roads among its nearby counties

Compared with its 4 closest neighbours, Barron County carries 40.2% more traffic on a typical road; it has the busiest roads of the five. Bigger and busier at once: more road than the areas around it and heavier traffic on it, which makes it the centre of gravity for travel in this part of the map.

Barron County and the 4 nearest county-level areas by centroid distance, with the Wisconsin average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Barron County2,91811.3%1,214,11435.0 min9.7%
Washburn County, Wisconsin1,65510.8%592,96936.1 min6.9%
Polk County, Wisconsin2,2959.5%915,29734.1 min8.3%
Rusk County, Wisconsin1,7689.1%305,48530.1 min8.1%
Dunn County, Wisconsin2,61117.7%1,778,77131.9 min10.1%
Wisconsin average3,80210.2%N/A32.2 min12.6%

Barron County ranked within Wisconsin

Barron County sits in the top quarter of the Wisconsin field on average travel time, at #16 of 72.

Barron County ranked among 72 county-level areas in Wisconsin (1 = highest); measures without data in every county rank a smaller field, down to 58.
MeasureBarron CountyWisconsin rank
Traffic volume (AADT)2,918#25 of 72
Highway vehicle-miles per day553,577#34 of 58
Truck share on highways15.1%#21 of 58
Highway trucks per day1,059#37 of 58
Average travel time35.0 min#16 of 72
Average driver income$67,985#50 of 72
Average driver age52.0 yrs#22 of 72

Busiest roads in Barron County, Wisconsin

Traffic concentrates on a few corridors: the three busiest roads average 12,652 vehicles a day, against 2,918 on the average road in Barron County.

Main Street is the busiest road, at 13,038 vehicles a day, 686 of them trucks (5.3%). US 53 carries the most trucks, 1,808 a day (15.7% of its traffic), although it ranks #5 for all traffic.

US 53 carries longer journeys than most roads here, with a median trip of 51.0 minutes against 35.0 county-wide.

Main Street is busy with cars rather than freight: only 5.3% of its traffic is trucks, against 11.3% county-wide.

Ranked by daily traffic (AADT)

Cars and light vehiclesTrucks
1Main StreetSecondary road · 13,038vehicles686trucks · 5.3%
Road class
Secondary road
Congestion ratio
15.1%
Median trip time
38.0 min
Drivers’ median age
52.2 yrs
Drivers’ average income
$63,307

Main Street carries 4.5 times the county average at its busiest, 686 of them trucks (5.3%, below the county-wide 11.3%).

2Division AvenueTrunk road · 12,647vehicles1,616trucks · 12.8%
Road class
Trunk road
Congestion ratio
23.2%
Median trip time
40.1 min
Drivers’ median age
51.6 yrs
Drivers’ average income
$65,751

Travel on Division Avenue's busiest stretch runs 23% over free-flow time, against 10% across the county, so expect slower peak hours.

313 1/2 AvenueTrunk road · 12,271vehicles1,754trucks · 14.3%
Road class
Trunk road
Congestion ratio
12.9%
Median trip time
38.0 min
Drivers’ median age
51.8 yrs
Drivers’ average income
$68,292

13 1/2 Avenue carries 4.2 times the county average on its busiest stretch, where the median trip lasts 38.0 minutes.

4County Highway OSecondary road · 11,937vehicles532trucks · 4.5%
Road class
Secondary road
Congestion ratio
11.9%
Median trip time
31.1 min
Drivers’ median age
52.9 yrs
Drivers’ average income
$66,298

At 4.1 times the county average, County Highway O draws drivers from neighborhoods averaging $66,298 in household income.

5US 53Motorway · 11,554vehicles1,808trucks · 15.7%
Road class
Motorway
Congestion ratio
11.6%
Median trip time
51.0 min
Drivers’ median age
51.7 yrs
Drivers’ average income
$69,661

The busiest stretch of US 53 carries 4.0 times the county average; trucks are 15.7% of it, above the county-wide 11.3%.

Ranked by trucks per day

Cars and light vehiclesTrucks
1US 53Motorway · #5 by traffic11,554vehicles1,808trucks · 15.7%
213 1/2 AvenueTrunk road · #3 by traffic12,271vehicles1,754trucks · 14.3%
3Division AvenueTrunk road · #2 by traffic12,647vehicles1,616trucks · 12.8%
413 1/2 - 14th AvenueTrunk road · 8,973vehicles1,249trucks · 13.9%
Road class
Trunk road
Congestion ratio
20.8%
Median trip time
35.4 min
Drivers’ median age
51.0 yrs
Drivers’ average income
$69,944

13 1/2 - 14th Avenue is one of the more congested roads here: trips take 21% longer than at free-flow speed, against 10% county-wide.

514th AvenueTrunk road · 7,039vehicles1,126trucks · 16.0%
Road class
Trunk road
Congestion ratio
14.4%
Median trip time
41.1 min
Drivers’ median age
51.2 yrs
Drivers’ average income
$70,811

On its busiest stretch, 14th Avenue carries 2.4 times the county average; trucks are 16.0% of it, above the county-wide 11.3%.

How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

BarronDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
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Data current as of:
Q3 2026

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Counties near Barron County

The same traffic breakdown for the areas closest to Barron County, Wisconsin.

Need segment-level traffic data?

Identify traffic patterns street by street and analyze the exact corridors that matter to your project.