This page delivers traffic analytics for Barron County, Wisconsin. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Barron County, Wisconsin among 486 road miles divided in 3,874 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 663 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
2,918
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
11.3%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
35.0 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
9.7%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
52.0 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$67,985
Our data indicates an estimated average traffic volume of 2,918 vehicles per day in Barron County, Wisconsin that results in 1,214,114 vehicle-miles traveled per day (≈443 million per year). The traffic stream is comprised of an average of 1 truck for every 9 vehicles. Typical time spent behind the wheel per trip is 35.0 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the Wisconsin state averages: At 2,918 vehicles per day, the average monitored road in Barron carries 23% less traffic than the state average of 3,802 vehicles per day - a critical factor for logistics and site planning. Across the whole network that adds up to 1,214,114 vehicle-miles traveled per day (≈443 million per year), roughly 0.9% of Wisconsin's statewide total. Journey times run 9% higher than the state level, at 35.0 minutes on average. Congestion runs 23% lower than the state level, at a ratio of 9.7% - smoother traffic flow - crucial for traffic control improvement and logistics planning. 66% of counties in Wisconsin see less traffic than Barron's 2,918 vehicles per day. Its average travel time of 35.0 minutes is longer than 79% of counties in Wisconsin.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
7,001
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
15.1%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
43.7 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
14.5%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
51.6 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$69,193
A significant volume of traffic in Barron County, Wisconsin utilizes the highway network. The average highway carries 7,001 vehicles per day, 187% more than the average non-highway road in the same area, which carries 2,436 vehicles per day. That average covers 93 highway road miles divided in 409 segments (average segment length 1,194 ft), together carrying 553,577 vehicle-miles traveled per day (≈202 million per year). Trucks constitute 15.1% of highway traffic.
Analytical insight
At 15.1%, highway truck share is 3% higher than the state average, marking Barron as a significant freight corridor - underscoring the importance of highway access for logistics operators. 65% of counties in Wisconsin see a lower highway truck share than Barron's 15.1%. By raw truck volume, Barron carries more highway trucks than 37% of counties in Wisconsin.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
2,436
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
8.1%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
34.0 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
9.1%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
52.1 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$67,406
The non-highway road network in Barron County, Wisconsin supports a substantial volume of traffic. The average non-highway road carries 2,436 vehicles per day, 65% less than the average highway in the same area, which carries 7,001 vehicles per day. That average covers 394 non-highway road miles divided in 3,465 segments (average segment length 600 ft), together carrying 660,537 vehicle-miles traveled per day (≈241 million per year). Trucks constitute 8.1% of non-highway traffic.
Analytical insight
Compared to highways, non-highway routes see 46% fewer trucks by share. At 25% lower than the state level, the non-highway congestion ratio of 9.1% signals easier movement on local roads. Overall, average travel time here is longer than 79% of counties in Wisconsin. Trip origins here have higher average income than 31% of counties in Wisconsin. Barron's median driver age is higher than 70% of counties in Wisconsin.
Time-of-Day & Seasonal Patterns
Peak Traffic Windows
Weekday peaks:
AM peak 10:00 AM–12:00 PM and PM peak 3:00 PM–7:00 PM, with volumes reaching approximately 77% higher than the daily average.
Weekend traffic:
Weekend volumes run about 9% below weekday levels.
Seasonal Fluctuation
Busy season:
June–August is the high season, with volumes +29% versus the annual average.
Lowest month:
January is the quietest month, with volumes -25% versus the annual average.
Analytical insight
In Barron County, Wisconsin, the peak hour concentrates about 7% of the day's traffic, and seasonal swing is pronounced at +29% in high season.
Traffic Flow Profile Comparison
Metric
Barron
Wisconsin
Average
Difference
Traffic
2,918
3,802
-23.2%
Truck % (Total Traffic)
11.3%
10.2%
+11.3%
Truck % (Highway)
15.1%
14.7%
+2.9%
Avg. Travel Time
35.0 min
32.2 min
+8.9%
Frequently Asked Questions
The average daily traffic volume is calculated at 2,918 vehicles per day, providing a baseline for daily operations and site assessment.
Trip origins in Barron have higher average income than 31% of counties in Wisconsin.
Traffic volumes are typically 29% higher during June–August. Volumes drop to their lowest levels in January, averaging 2,179 vehicles per day - a 25% decrease from the annual average.
Trucks account for approximately 11.3% of the total traffic mix across all road types, with a significantly higher concentration of 15.1% on highways.
Approximately 15% of highway traffic and 4% of non-highway traffic consists of vehicles whose trip originates outside Barron County, Wisconsin. This indicates that a portion of highway traffic is regional pass-through, while local roads are more representative of resident and commuter activity.
Drivers on Barron roads have a median age of 52 years, and the median household income of the neighborhoods trips originate from averages $67,985 - useful context for retail siting and customer profiling.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
