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Traffic heat map of Rusk County, Wisconsin: 261 miles of roads shaded from blue (light) to red (heavy traffic), busiest on 9th Street and Lake Avenue

Rusk County, Wisconsin Traffic Counts

Its busiest road, 9th Street, carries 6,660 vehicles a day, 3.8 times the average road. This page breaks down traffic in Rusk County, Wisconsin across 261 miles of monitored roads split into 1,709 segments, using multi-sourced mobile and sensor data. It goes beyond raw counts to truck flow, congestion and who is driving, so site selection and route planning rest on evidence.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
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Total Traffic Volume & Performance in Rusk County, Wisconsin

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day1,768
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

9.1%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

30.1 min
Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

8.1%
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

54.1 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$59,144

The average monitored road in Rusk County, Wisconsin carries 1,768 vehicles per day. Across its 261 miles of monitored roads, that adds up to 305,485 vehicle-miles traveled per day (≈112 million per year). About 1 in 11 vehicles is a truck, in line with Wisconsin (10.2%).

Shorter trips than 82% of counties in Wisconsin

Rusk's average daily traffic volume is 53% lower than the state average - 1,768 vehicles per day against 3,802 - suggesting less traffic load per road - quiet roads that suit freight movement more than drive-by retail. In total volume terms, its road network carries about 0.2% of Wisconsin's statewide total of vehicle-miles. By volume, Rusk's 1,768 vehicles per day trails 75% of counties in Wisconsin.

The average trip takes 30.1 minutes, 6% lower than the state level. On travel time, Rusk runs shorter than 82% of counties in Wisconsin.

The congestion ratio of 8.1% is 35% lower, pointing to smoother traffic flow than the state level - travel times are easy to plan around for scheduled deliveries.

Time-of-Day & Seasonal Patterns

peak hours icon
Peak Traffic Windows
Weekday peaks:
AM peak 10:00 AM–12:00 PM and a long afternoon plateau from 3:00 PM to 7:00 PM, with volumes reaching approximately 69% higher than the daily average.
Weekend traffic:
Weekends are somewhat quieter: volumes run about 6% below weekday levels, the usual weekend dip.
seasonal traffic icon
Seasonal Fluctuation
Busy season:
July–September is the high season, with volumes +20% versus the annual average.
Lowest month:
April is the quietest month, with volumes -19% versus the annual average.

Data Finding: Hourly & Seasonal Patterns

In Rusk County, Wisconsin, the peak hour concentrates about 7% of the day's traffic, and there is a strong seasonal swing of +20% in high season.

Rusk County vs. Wisconsin Traffic Comparison

Of the four measures, average daily traffic per road differs most: Rusk County runs 53% below the Wisconsin average.

MetricRusk CountyWisconsin averageDifference
Traffic1,7683,802-53.5%
Truck % (Total Traffic)9.1%10.2%-11.0%
Avg. Travel Time30.1 min32.2 min-6.2%

How Rusk County compares

Rusk County against nearby counties

Set against the average of the 4 areas nearest to it, Rusk County moves 29.8% of the total daily travel; it has the fourth busiest roads of the five.

Rusk County and the 4 nearest county-level areas by centroid distance, with the Wisconsin average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Rusk County1,7689.1%305,48530.1 min8.1%
Sawyer County, Wisconsin1,9008.2%465,24127.0 min8.0%
Chippewa County, Wisconsin2,04212.0%2,089,26828.5 min9.2%
Barron County, Wisconsin2,91811.3%1,214,11435.0 min9.7%
Taylor County, Wisconsin1,7669.5%330,76629.8 min9.7%
Wisconsin average3,80210.2%N/A32.2 min12.6%

Rusk County ranked within Wisconsin

Average driver income places Rusk County #70 of 72 in Wisconsin - the bottom quarter of the state.

Rusk County ranked among 72 county-level areas in Wisconsin (1 = highest).
MeasureRusk CountyWisconsin rank
Traffic volume (AADT)1,768#54 of 72
Average travel time30.1 min#59 of 72
Average driver income$59,144#70 of 72
Average driver age54.1 yrs#16 of 72

The two ends of this table sit far apart: #16 of 72 on average driver age, against #70 of 72 on average driver income.

Busiest roads in Rusk County, Wisconsin

The three busiest roads in Rusk County average 5,353 vehicles a day, 3.0 times the county average of 1,768 across all its monitored roads.

9th Street is the busiest road, at 6,660 vehicles a day, 481 of them trucks (7.2%). It tops the truck ranking too, with the most trucks.

Ellingson Avenue carries longer journeys than most roads here, with a median trip of 44.4 minutes against 30.1 county-wide.

Ranked by daily traffic (AADT)

Cars and light vehiclesTrucks
19th StreetPrimary road · 6,660vehicles481trucks · 7.2%
Road class
Primary road
Congestion ratio
15.8%
Median trip time
30.0 min
Drivers’ median age
54.7 yrs
Drivers’ average income
$56,230

Delays build on 9th Street: its congestion ratio of 16% over free-flow time is well above the county's 8%.

2Lake AvenuePrimary road · 5,238vehicles473trucks · 9.0%
Road class
Primary road
Congestion ratio
15.0%
Median trip time
28.0 min
Drivers’ median age
54.4 yrs
Drivers’ average income
$57,193

The busiest stretch of Lake Avenue carries 3.0 times the county average; trucks are 9.0% of it, in line with the county-wide 9.1%.

3WI 27Primary road · 4,161vehicles366trucks · 8.8%
Road class
Primary road
Congestion ratio
9.9%
Median trip time
32.8 min
Drivers’ median age
55.5 yrs
Drivers’ average income
$60,408

On its busiest stretch, WI 27 carries 2.4 times the county average; trucks are 8.8% of it, in line with the county-wide 9.1%.

4US 8Primary road · 3,647vehicles338trucks · 9.3%
Road class
Primary road
Congestion ratio
8.3%
Median trip time
30.5 min
Drivers’ median age
52.1 yrs
Drivers’ average income
$57,104

US 8 peaks at 3,647 vehicles a day, 2.1 times the county average; trucks are 9.3% of it, in line with the county-wide 9.1%.

5Ellingson AvenuePrimary road · 1,881vehicles210trucks · 11.2%
Road class
Primary road
Congestion ratio
4.4%
Median trip time
44.4 min
Drivers’ median age
58.3 yrs
Drivers’ average income
$54,970

Ellingson Avenue is busy by local standards, at 6% more than the county average on its busiest stretch; trucks are 11.2% of it, above the county-wide 9.1%.

Ranked by trucks per day

Cars and light vehiclesTrucks
19th StreetPrimary road · #1 by traffic6,660vehicles481trucks · 7.2%
2Lake AvenuePrimary road · #2 by traffic5,238vehicles473trucks · 9.0%
3WI 27Primary road · #3 by traffic4,161vehicles366trucks · 8.8%
4US 8Primary road · #4 by traffic3,647vehicles338trucks · 9.3%
5Ellingson AvenuePrimary road · #5 by traffic1,881vehicles210trucks · 11.2%
How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

RuskDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
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Data current as of:
Q3 2026

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Counties near Rusk County

The same traffic breakdown for the areas closest to Rusk County, Wisconsin.

Need segment-level traffic data?

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