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Rusk County, Wisconsin Traffic Counts

This page delivers traffic analytics for Rusk County, Wisconsin. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Rusk County, Wisconsin among 261 road miles divided in 1,709 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 806 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
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Total Traffic Volume & Performance

Traffic

Traffic

The average number of vehicles that travel each day over any road in the road network.

1,768

Trucks

Trucks

The percentage of the total traffic volume composed of heavy vehicles.

9.1%

Average travel time

Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

30.1 min

Congestion ratio

Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

8.1%

Drivers’ average age

Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

54.1 yrs

Drivers’ average income

Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$59,144

Our data indicates an estimated average traffic volume of 1,768 vehicles per day in Rusk County, Wisconsin that results in 305,485 vehicle-miles traveled per day (≈112 million per year). The traffic stream is comprised of an average of 1 truck for every 11 vehicles. Typical time spent behind the wheel per trip is 30.1 minutes, which already accounts for delays at signals, intersections, and congestion.

Analytical insight

When compared to the Wisconsin state averages: Rusk's average daily traffic volume is 53% lower than the state average - 1,768 vehicles per day against 3,802 - suggesting less traffic load per road, a critical factor for logistics and site planning. Across the whole network that adds up to 305,485 vehicle-miles traveled per day (≈112 million per year), roughly 0.2% of Wisconsin's statewide total. Journey times run 6% lower than the state level, at 30.1 minutes on average. At 35% lower than the state level, the 8.1% congestion ratio signals smoother traffic flow - crucial for traffic control improvement and logistics planning. Rusk carries more traffic than 25% of counties in Wisconsin. 18% of counties in Wisconsin have a shorter average travel time than Rusk's 30.1 minutes.

Highway vs. Non-Highway Traffic Analysis

Analytical insight

N/A
non-highway traffic icon

Non-highway traffic

Traffic

Traffic

The average number of vehicles that travel each day over any road in the road network.

1,768

Trucks

Trucks

The percentage of the total traffic volume composed of heavy vehicles.

9.1%

Average travel time

Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

30.1 min

Congestion ratio

Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

8.1%

Drivers’ average age

Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

54.1 yrs

Drivers’ average income

Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$59,144

The non-highway road network in Rusk County, Wisconsin supports a substantial volume of traffic. The average non-highway road carries 1,768 vehicles per day. That average covers 261 non-highway road miles divided in 1,709 segments (average segment length 806 ft), together carrying 305,485 vehicle-miles traveled per day (≈112 million per year). Trucks constitute 9.1% of non-highway traffic.

Analytical insight

The non-highway congestion ratio of 8.1% is 33% lower than the state level, suggesting more efficient local mobility than the state average. Rusk's overall average travel time exceeds 18% of counties in Wisconsin. Trip origins here have higher average income than 3% of counties in Wisconsin. 79% of counties in Wisconsin have a younger driver population than Rusk.

Time-of-Day & Seasonal Patterns

peak hours icon
Peak Traffic Windows
Weekday peaks:
AM peak 10:00 AM–12:00 PM and PM peak 3:00 PM–7:00 PM, with volumes reaching approximately 69% higher than the daily average.
Weekend traffic:
Weekend volumes run about 6% below weekday levels.
seasonal traffic icon
Seasonal Fluctuation
Busy season:
July–September is the high season, with volumes +20% versus the annual average.
Lowest month:
April is the quietest month, with volumes -19% versus the annual average.

Analytical insight

In Rusk County, Wisconsin, the peak hour concentrates about 7% of the day's traffic, and seasonal swing is pronounced at +20% in high season.

Traffic Flow Profile Comparison

Metric

Rusk

Wisconsin
Average

Difference

Traffic

1,768

3,802

-53.5%

Truck % (Total Traffic)

9.1%

10.2%

-11.0%

Truck % (Highway)

14.7%

Avg. Travel Time

30.1 min

32.2 min

-6.2%

How Rusk County compares

Rusk County against nearby areas

Set against the average of the 4 areas nearest to it, Rusk County moves 29.8% of the total daily travel; it has the fourth busiest roads of the five.

Rusk County and the 4 nearest county-level areas by centroid distance, with the Wisconsin average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Rusk County1,7689.1%305,48530.1 min8.1%
Sawyer County, Wisconsin1,9008.2%465,24127.0 min8.0%
Chippewa County, Wisconsin2,04212.0%2,089,26828.5 min9.2%
Barron County, Wisconsin2,91811.3%1,214,11435.0 min9.7%
Taylor County, Wisconsin1,7669.5%330,76629.8 min9.7%
Wisconsin average3,80210.2%N/A32.2 min12.6%

Rusk County ranked within Wisconsin

Rusk County sits in the bottom quarter of the Wisconsin field on average driver income, at #70 of 72.

Where Rusk County sits among Wisconsin's county-level areas on each measure. Rank 1 is the highest value in the state, whether or not that is the outcome you want; the field size differs by measure because not every county carries highway data.
MeasureRusk CountyWisconsin rank
Traffic volume (AADT)1,768#54 of 72
Average travel time30.1 min#59 of 72
Average driver income$59,144#70 of 72
Average driver age54.1 yrs#16 of 72

Rusk County ranks #16 of 72 on average driver age but #70 of 72 on average driver income - the two describe the same roads and are worth reading together rather than either on its own.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

WisconsinDepartment of Transportation

Historical traffic pattern databases

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
TrafficZoom methodology
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Data current as of:
Q3 2026

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Counties near Rusk County

The same traffic breakdown for the areas closest to Rusk County, Wisconsin.

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