This page delivers traffic analytics for Williams County, North Dakota. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Williams County, North Dakota among 632 road miles divided in 4,584 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 728 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
2,719
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
10.7%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
41.2 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
9.2%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
40.0 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$88,059
Our data indicates an estimated average traffic volume of 2,719 vehicles per day in Williams County, North Dakota that results in 985,414 vehicle-miles traveled per day (≈360 million per year). The traffic stream is comprised of an average of 1 truck for every 9 vehicles. Typical time spent behind the wheel per trip is 41.2 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the North Dakota state averages: Williams sees 25% higher average daily traffic volume than the state average (2,719 vehicles per day against 2,174), suggesting more demand on each road - a critical factor for logistics and site planning. Across the whole network that adds up to 985,414 vehicle-miles traveled per day (≈360 million per year), roughly 5.6% of North Dakota's statewide total. At 41.2 minutes, the average travel time is 11% higher than the state level. At 13% lower than the state level, the 9.2% congestion ratio signals smoother traffic flow - crucial for traffic control improvement and logistics planning. 90% of counties in North Dakota see less traffic than Williams's 2,719 vehicles per day. 56% of counties in North Dakota have a shorter average travel time than Williams's 41.2 minutes.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
3,224
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
12.7%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
42.5 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
8.5%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
40.2 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$86,305
A significant volume of traffic in Williams County, North Dakota utilizes the highway network. The average highway carries 3,224 vehicles per day, 23% more than the average non-highway road in the same area, which carries 2,631 vehicles per day. That average covers 175 highway road miles divided in 681 segments (average segment length 1,359 ft), together carrying 464,328 vehicle-miles traveled per day (≈169 million per year). That is more highway travel volume than 85% of counties in North Dakota. Trucks constitute 12.7% of highway traffic.
Analytical insight
At 12.7%, highway truck share is 13% lower than the state average, marking Williams as a primarily local traffic hub - underscoring the importance of local access for logistics operators. Williams's highway truck share (12.7%) is higher than 21% of counties in North Dakota. By raw truck volume, Williams carries more highway trucks than 68% of counties in North Dakota.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
2,631
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
9.0%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
41.0 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
9.4%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
39.9 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$89,818
The non-highway road network in Williams County, North Dakota supports a substantial volume of traffic. The average non-highway road carries 2,631 vehicles per day, 18% less than the average highway in the same area, which carries 3,224 vehicles per day. That average covers 457 non-highway road miles divided in 3,903 segments (average segment length 619 ft), together carrying 521,085 vehicle-miles traveled per day (≈190 million per year). Trucks constitute 9.0% of non-highway traffic.
Analytical insight
The concentration of trucks on non-highway roads is 29% lower than on highways. At 14% lower than the state level, the non-highway congestion ratio of 9.4% signals easier movement on local roads. 56% of counties in North Dakota see shorter overall travel times than Williams. Williams's average driver income exceeds 79% of counties in North Dakota. The driver population here skews older than 6% of counties in North Dakota.
Time-of-Day & Seasonal Patterns
Peak Traffic Windows
Weekday peaks:
AM peak 7:00 AM–9:00 AM and PM peak 3:00 PM–7:00 PM, with volumes reaching approximately 55% higher than the daily average.
Weekend traffic:
Weekend volumes run about 29% below weekday levels.
Seasonal Fluctuation
Busy season:
August–October is the high season, with volumes +13% versus the annual average.
Lowest month:
March is the quietest month, with volumes -17% versus the annual average.
Analytical insight
In Williams County, North Dakota, the peak hour concentrates about 6% of the day's traffic, and seasonal swing is pronounced at +13% in high season.
Traffic Flow Profile Comparison
Metric
Williams
North Dakota
Average
Difference
Traffic
2,719
2,174
+25.1%
Truck % (Total Traffic)
10.7%
11.1%
-3.2%
Truck % (Highway)
12.7%
14.5%
-12.7%
Avg. Travel Time
41.2 min
37.0 min
+11.2%
Frequently Asked Questions
The average daily traffic volume is calculated at 2,719 vehicles per day, providing a baseline for daily operations and site assessment.
Williams carries more traffic than 90% of counties in North Dakota, averaging 2,719 vehicles per day.
The average travel time for drivers is 41.2 minutes, offering a standard metric for commute and delivery route planning.
Approximately 11% of highway traffic and 2% of non-highway traffic consists of vehicles whose trip originates outside Williams County, North Dakota. This indicates that a portion of highway traffic is regional pass-through, while local roads are more representative of resident and commuter activity.
Trucks account for approximately 10.7% of the total traffic mix across all road types, with a significantly higher concentration of 12.7% on highways.
Drivers on Williams roads have a median age of 40 years, and the median household income of the neighborhoods trips originate from averages $88,059 - useful context for retail siting and customer profiling.
Weekday peaks occur between 7:00 AM and 9:00 AM in the morning and between 3:00 PM and 7:00 PM in the evening - about 55% above the daily average.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
