
Total Traffic Volume & Performance in Chippewa County, Wisconsin
Traffic The average number of vehicles that travel each day over any road in the road network. | vehicles per day2,042 |
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Trucks The percentage of the total traffic volume composed of heavy vehicles. | 12.0% |
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Average travel time The average time of travel averaged among all vehicles traveling on the road network. | 28.5 min |
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Congestion ratio The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network. | 9.2% |
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Drivers’ average age Average age of residents in the geographic areas where the vehicle trips originated. | 48.1 yrs |
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Drivers’ average income Average income of residents in the geographic areas where the vehicle trips originated. | $79,420 |
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Our data shows 2,042 vehicles per day on the average road in Chippewa County, Wisconsin, and 2,089,268 vehicle-miles traveled per day (≈763 million per year) across its 759 miles of monitored roads. At 12.0%, the truck share runs above the 10.2% across Wisconsin: about 1 in 8 vehicles.
Shorter trips than 94% of counties in Wisconsin
At 2,042 vehicles per day, the average monitored road in Chippewa carries 46% less traffic than the state average of 3,802, suggesting less demand on each road - less drive-by exposure for retail, but easier access for deliveries. Across the whole network, that travel is about 1.6% of Wisconsin's statewide total. 63% of counties in Wisconsin see more traffic than Chippewa's 2,042 vehicles per day.
At 28.5 minutes, the average travel time is 11% lower than the state level. 94% of counties in Wisconsin have a longer average travel time than Chippewa's 28.5 minutes.
At 27% lower than the state level, the 9.2% congestion ratio signals smoother traffic flow - travel times are easy to plan around for scheduled deliveries.
Highway vs. Non-Highway Traffic Analysis

Highway Traffic in Chippewa County, Wisconsin
| Traffic | vehicles per day8,412 |
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| Trucks | 15.2% |
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| Average travel time | 41.2 min |
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| Congestion ratio | 16.7% |
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| Drivers’ average age | 47.1 yrs |
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| Drivers’ average income | $78,590 |
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Highways carry more than half of all travel in Chippewa County, Wisconsin (56% of vehicle-miles). The average highway carries 8,412 vehicles per day, 361% more than the average non-highway road in the same area, which carries 1,824 vehicles per day.
That comes from just 18% of the monitored road miles: 136 miles in 224 segments, carrying 1,174,277 vehicle-miles traveled per day (≈429 million per year).
By highway travel volume, Chippewa outranks 72% of counties in Wisconsin.
Higher highway truck share than 70% of counties in Wisconsin
The concentration of trucks on highways (15.2%) is in line with the state average for similar road classifications. The highway traffic mix is typical for Wisconsin: neither freight- nor commuter-dominated.
70% of counties in Wisconsin see a lower highway truck share than Chippewa's 15.2%. Chippewa's highway truck count is higher than 54% of counties in Wisconsin, at roughly 1,279 trucks per day.

Non-highway Traffic in Chippewa County, Wisconsin
| Traffic | vehicles per day1,824 |
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| Trucks | 8.0% |
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| Average travel time | 28.1 min |
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| Congestion ratio | 8.9% |
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| Drivers’ average age | 48.8 yrs |
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| Drivers’ average income | $80,121 |
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Local roads carry a significant share of travel in Chippewa County, Wisconsin: 44% of all vehicle-miles. On the average non-highway road, that comes to 1,824 vehicles per day.
Spread over 623 miles and 6,543 segments, 82% of the road network, local roads carry a lighter load per mile: 914,991 vehicle-miles traveled per day (≈334 million per year). Trucks make up 8.0% of non-highway traffic, about 1 in 13 vehicles.
Younger drivers than 75% of counties in Wisconsin
Compared to highways, non-highway routes see 48% fewer trucks by share.
Non-highway congestion (8.9%) runs 27% lower than the state average, pointing to smoother local traffic flow.
68% of counties in Wisconsin see lower average driver income among trip origins than Chippewa. 75% of counties in Wisconsin have an older driver population than Chippewa.