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Traffic heat map of Chippewa County, Wisconsin: 759 miles of roads shaded from blue (light) to red (heavy traffic), busiest on US 53 and WI 29

Chippewa County, Wisconsin Traffic Counts

Our Chippewa County, Wisconsin traffic data covers 6,767 road segments over 759 road miles, with an average segment of just 592 ft. Its busiest road, US 53, carries 18,424 vehicles a day, 9.0 times the average road. Whether you are evaluating a new retail location, planning routes or assessing infrastructure, these numbers replace guesswork.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
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Total Traffic Volume & Performance in Chippewa County, Wisconsin

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day2,042
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

12.0%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

28.5 min
Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

9.2%
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

48.1 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$79,420

Our data shows 2,042 vehicles per day on the average road in Chippewa County, Wisconsin, and 2,089,268 vehicle-miles traveled per day (≈763 million per year) across its 759 miles of monitored roads. At 12.0%, the truck share runs above the 10.2% across Wisconsin: about 1 in 8 vehicles.

Shorter trips than 94% of counties in Wisconsin

At 2,042 vehicles per day, the average monitored road in Chippewa carries 46% less traffic than the state average of 3,802, suggesting less demand on each road - less drive-by exposure for retail, but easier access for deliveries. Across the whole network, that travel is about 1.6% of Wisconsin's statewide total. 63% of counties in Wisconsin see more traffic than Chippewa's 2,042 vehicles per day.

At 28.5 minutes, the average travel time is 11% lower than the state level. 94% of counties in Wisconsin have a longer average travel time than Chippewa's 28.5 minutes.

At 27% lower than the state level, the 9.2% congestion ratio signals smoother traffic flow - travel times are easy to plan around for scheduled deliveries.

Highway vs. Non-Highway Traffic Analysis

highway traffic icon

Highway Traffic in Chippewa County, Wisconsin

Trafficvehicles per day8,412
Trucks15.2%
Average travel time41.2 min
Congestion ratio16.7%
Drivers’ average age47.1 yrs
Drivers’ average income$78,590

Highways carry more than half of all travel in Chippewa County, Wisconsin (56% of vehicle-miles). The average highway carries 8,412 vehicles per day, 361% more than the average non-highway road in the same area, which carries 1,824 vehicles per day.

That comes from just 18% of the monitored road miles: 136 miles in 224 segments, carrying 1,174,277 vehicle-miles traveled per day (≈429 million per year).

By highway travel volume, Chippewa outranks 72% of counties in Wisconsin.

Higher highway truck share than 70% of counties in Wisconsin

The concentration of trucks on highways (15.2%) is in line with the state average for similar road classifications. The highway traffic mix is typical for Wisconsin: neither freight- nor commuter-dominated.

70% of counties in Wisconsin see a lower highway truck share than Chippewa's 15.2%. Chippewa's highway truck count is higher than 54% of counties in Wisconsin, at roughly 1,279 trucks per day.

non-highway traffic icon

Non-highway Traffic in Chippewa County, Wisconsin

Trafficvehicles per day1,824
Trucks8.0%
Average travel time28.1 min
Congestion ratio8.9%
Drivers’ average age48.8 yrs
Drivers’ average income$80,121

Local roads carry a significant share of travel in Chippewa County, Wisconsin: 44% of all vehicle-miles. On the average non-highway road, that comes to 1,824 vehicles per day.

Spread over 623 miles and 6,543 segments, 82% of the road network, local roads carry a lighter load per mile: 914,991 vehicle-miles traveled per day (≈334 million per year). Trucks make up 8.0% of non-highway traffic, about 1 in 13 vehicles.

Younger drivers than 75% of counties in Wisconsin

Compared to highways, non-highway routes see 48% fewer trucks by share.

Non-highway congestion (8.9%) runs 27% lower than the state average, pointing to smoother local traffic flow.

68% of counties in Wisconsin see lower average driver income among trip origins than Chippewa. 75% of counties in Wisconsin have an older driver population than Chippewa.

Time-of-Day & Seasonal Patterns

peak hours icon
Peak Traffic Windows
Weekday peaks:
AM peak 7:00 AM–8:00 AM and PM peak 4:00 PM–7:00 PM, with volumes reaching approximately 89% higher than the daily average.
Weekend traffic:
Weekends are much quieter: volumes run about 21% below weekday levels, the signature of a commute-driven road network.
seasonal traffic icon
Seasonal Fluctuation
Busy season:
June–August is the high season, with volumes +12% versus the annual average.
Lowest month:
January is the quietest month, with volumes -18% versus the annual average - the usual winter low.

Data Finding: Hourly & Seasonal Patterns

In Chippewa County, Wisconsin, the peak hour concentrates about 8% of the day's traffic, and there is a strong seasonal swing of +12% in high season.

Chippewa County vs. Wisconsin Traffic Comparison

The average daily traffic per road sets Chippewa County apart: 46% below the Wisconsin average. Its truck share, by contrast, is 18% above.

MetricChippewa CountyWisconsin averageDifference
Traffic2,0423,802-46.3%
Truck % (Total Traffic)12.0%10.2%+18.3%
Truck % (Highway)15.2%14.7%+3.5%
Avg. Travel Time28.5 min32.2 min-11.3%

How Chippewa County compares

Chippewa County against nearby counties

Nothing in this table sets Chippewa County sharply apart from the 4 areas nearest to it, though it has the fourth busiest roads of the five.

Chippewa County and the 4 nearest county-level areas by centroid distance, with the Wisconsin average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Chippewa County2,04212.0%2,089,26828.5 min9.2%
Eau Claire County, Wisconsin3,42112.8%2,312,18130.9 min11.6%
Dunn County, Wisconsin2,61117.7%1,778,77131.9 min10.1%
Rusk County, Wisconsin1,7689.1%305,48530.1 min8.1%
Barron County, Wisconsin2,91811.3%1,214,11435.0 min9.7%
Wisconsin average3,80210.2%N/A32.2 min12.6%

Chippewa County ranked within Wisconsin

Average travel time places Chippewa County #68 of 72 in Wisconsin - the bottom quarter of the state.

Chippewa County ranked among 72 county-level areas in Wisconsin (1 = highest); measures without data in every county rank a smaller field, down to 58.
MeasureChippewa CountyWisconsin rank
Traffic volume (AADT)2,042#46 of 72
Highway vehicle-miles per day1,174,277#17 of 58
Truck share on highways15.2%#18 of 58
Highway trucks per day1,279#27 of 58
Average travel time28.5 min#68 of 72
Average driver income$79,420#24 of 72
Average driver age48.1 yrs#54 of 72

The two ends of this table sit far apart: #17 of 58 on highway travel volume, against #68 of 72 on average travel time.

Busiest roads in Chippewa County, Wisconsin

Traffic concentrates on a few corridors: the three busiest roads average 16,904 vehicles a day, against 2,042 on the average road in Chippewa County.

US 53 is the busiest road, at 18,424 vehicles a day, 2,441 of them trucks (13.2%). WI 29 is practically level with it at 18,297. WI 29 carries the most trucks, 3,140 a day (17.2% of its traffic), although it ranks #2 for all traffic.

Trips using WI 29 are long: a median of 44.0 minutes against 28.5 county-wide, the mark of a through route.

Ranked by daily traffic (AADT)

Cars and light vehiclesTrucks
1US 53Motorway · 18,424vehicles2,441trucks · 13.2%
Road class
Motorway
Congestion ratio
18.1%
Median trip time
37.9 min
Drivers’ median age
47.2 yrs
Drivers’ average income
$78,026

Drivers on US 53 are on long journeys, a median 37.9 minutes against 28.5 county-wide: a through route more than a local street.

2WI 29Motorway · 18,297vehicles3,140trucks · 17.2%
Road class
Motorway
Congestion ratio
17.0%
Median trip time
44.0 min
Drivers’ median age
47.0 yrs
Drivers’ average income
$80,472

WI 29 carries 9.0 times the county average at its busiest, 3,140 of them trucks (17.2%, above the county-wide 12.0%).

3Bridge StreetPrimary road · 13,989vehicles938trucks · 6.7%
Road class
Primary road
Congestion ratio
20.7%
Median trip time
28.1 min
Drivers’ median age
48.1 yrs
Drivers’ average income
$77,827

Travel on Bridge Street's busiest stretch runs 21% over free-flow time, against 9% across the county, so expect slower peak hours.

4WI 124Primary road · 13,348vehicles729trucks · 5.5%
Road class
Primary road
Congestion ratio
29.9%
Median trip time
27.6 min
Drivers’ median age
47.5 yrs
Drivers’ average income
$78,797

WI 124 is one of the more congested roads here: trips take 30% longer than at free-flow speed, against 9% county-wide.

5US 53 BusinessPrimary road · 11,090vehicles829trucks · 7.5%
Road class
Primary road
Congestion ratio
12.2%
Median trip time
32.0 min
Drivers’ median age
46.1 yrs
Drivers’ average income
$77,608

US 53 Business carries 5.4 times the county average on its busiest stretch, where the median trip lasts 32.0 minutes.

Ranked by trucks per day

Cars and light vehiclesTrucks
1WI 29Motorway · #2 by traffic18,297vehicles3,140trucks · 17.2%
2US 53Motorway · #1 by traffic18,424vehicles2,441trucks · 13.2%
3Bridge StreetPrimary road · #3 by traffic13,989vehicles938trucks · 6.7%
4US 53 BusinessPrimary road · #5 by traffic11,090vehicles829trucks · 7.5%
5WI 124Primary road · #4 by traffic13,348vehicles729trucks · 5.5%
How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

ChippewaDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
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Data current as of:
Q3 2026

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Counties near Chippewa County

The same traffic breakdown for the areas closest to Chippewa County, Wisconsin.

Need segment-level traffic data?

Identify traffic patterns street by street and analyze the exact corridors that matter to your project.