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Adams County, Wisconsin Traffic Counts

This page delivers traffic analytics for Adams County, Wisconsin. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Adams County, Wisconsin among 323 road miles divided in 2,567 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 663 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
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Total Traffic Volume & Performance

Traffic

Traffic

The average number of vehicles that travel each day over any road in the road network.

1,810

Trucks

Trucks

The percentage of the total traffic volume composed of heavy vehicles.

9.0%

Average travel time

Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

38.4 min

Congestion ratio

Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

8.0%

Drivers’ average age

Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

57.0 yrs

Drivers’ average income

Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$59,199

Our data indicates an estimated average traffic volume of 1,810 vehicles per day in Adams County, Wisconsin that results in 494,345 vehicle-miles traveled per day (≈180 million per year). The traffic stream is comprised of an average of 1 truck for every 11 vehicles. Typical time spent behind the wheel per trip is 38.4 minutes, which already accounts for delays at signals, intersections, and congestion.

Analytical insight

When compared to the Wisconsin state averages: At 1,810 vehicles per day, the average monitored road in Adams carries 52% less traffic than the state average of 3,802 vehicles per day - a critical factor for logistics and site planning. Across the whole network that adds up to 494,345 vehicle-miles traveled per day (≈180 million per year), roughly 0.4% of Wisconsin's statewide total. At 38.4 minutes, the average travel time is 19% higher than the state level. The congestion ratio of 8.0% is 36% lower, pointing to smoother traffic flow than the state level - crucial for traffic control improvement and logistics planning. Adams carries more traffic than 27% of counties in Wisconsin. Its average travel time of 38.4 minutes is longer than 99% of counties in Wisconsin.

Highway vs. Non-Highway Traffic Analysis

Analytical insight

N/A
non-highway traffic icon

Non-highway traffic

Traffic

Traffic

The average number of vehicles that travel each day over any road in the road network.

1,810

Trucks

Trucks

The percentage of the total traffic volume composed of heavy vehicles.

9.0%

Average travel time

Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

38.4 min

Congestion ratio

Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

8.0%

Drivers’ average age

Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

57.0 yrs

Drivers’ average income

Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$59,199

The non-highway road network in Adams County, Wisconsin supports a substantial volume of traffic. The average non-highway road carries 1,810 vehicles per day. That average covers 323 non-highway road miles divided in 2,567 segments (average segment length 663 ft), together carrying 494,345 vehicle-miles traveled per day (≈180 million per year). Trucks constitute 9.0% of non-highway traffic.

Analytical insight

At 34% lower than the state level, the non-highway congestion ratio of 8.0% signals easier movement on local roads. Overall, average travel time here is longer than 99% of counties in Wisconsin. 4% of counties in Wisconsin see lower average driver income among trip origins than Adams. 92% of counties in Wisconsin have a younger driver population than Adams.

Time-of-Day & Seasonal Patterns

peak hours icon
Peak Traffic Windows
Weekday peaks:
AM peak 10:00 AM–12:00 PM and PM peak 3:00 PM–7:00 PM, with volumes reaching approximately 72% higher than the daily average.
Weekend traffic:
Weekend volumes run about 0% below weekday levels.
seasonal traffic icon
Seasonal Fluctuation
Busy season:
June–August is the high season, with volumes +18% versus the annual average.
Lowest month:
February is the quietest month, with volumes -21% versus the annual average.

Analytical insight

In Adams County, Wisconsin, the peak hour concentrates about 7% of the day's traffic, and seasonal swing is pronounced at +18% in high season.

Traffic Flow Profile Comparison

Metric

Adams

Wisconsin
Average

Difference

Traffic

1,810

3,802

-52.4%

Truck % (Total Traffic)

9.0%

10.2%

-11.5%

Truck % (Highway)

14.7%

Avg. Travel Time

38.4 min

32.2 min

+19.4%

How Adams County compares

Adams County against nearby areas

Set against the average of the 4 areas nearest to it, Adams County moves 39.3% of the total daily travel and runs 5.4 percentage points less truck traffic; it has the third busiest roads of the five. The same kind of road, just less of it: traffic per road matches the areas around it while the network itself is smaller.

Adams County and the 4 nearest county-level areas by centroid distance, with the Wisconsin average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Adams County1,8109.0%494,34538.4 min8.0%
Juneau County, Wisconsin2,46522.6%1,756,48230.6 min8.9%
Marquette County, Wisconsin1,26713.3%567,29435.8 min6.0%
Waushara County, Wisconsin1,53811.5%753,35339.7 min6.7%
Portage County, Wisconsin2,60710.3%1,958,28833.9 min10.8%
Wisconsin average3,80210.2%N/A32.2 min12.6%

Adams County ranked within Wisconsin

Adams County sits in Wisconsin's top three on average travel time.

Where Adams County sits among Wisconsin's county-level areas on each measure. Rank 1 is the highest value in the state, whether or not that is the outcome you want; the field size differs by measure because not every county carries highway data.
MeasureAdams CountyWisconsin rank
Traffic volume (AADT)1,810#53 of 72
Average travel time38.4 min#2 of 72
Average driver income$59,199#69 of 72
Average driver age57.0 yrs#7 of 72

Adams County ranks #7 of 72 on average driver age but #69 of 72 on average driver income. The driver population here skews older and lower-income than most of Wisconsin.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

WisconsinDepartment of Transportation

Historical traffic pattern databases

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
TrafficZoom methodology
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Data current as of:
Q3 2026

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Counties near Adams County

The same traffic breakdown for the areas closest to Adams County, Wisconsin.

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